Social Media Marketing Als Zukunftsweisendes Ph Nomen Der Modernen Werbung
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Social Media Marketing Als Zukunftsweisendes Ph Nomen Der Modernen Werbung
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Author : Markus Wolf
language : de
Publisher: GRIN Verlag
Release Date : 2023-06-26
Social Media Marketing Als Zukunftsweisendes Ph Nomen Der Modernen Werbung written by Markus Wolf and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-26 with Business & Economics categories.
Bachelorarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Hochschule für angewandtes Management (Betriebswirtschaft), Sprache: Deutsch, Abstract: Die sozialen Medien sind längst nicht mehr nur Plattformen, um im privaten Umfeld zu kommunizieren oder Inhalte mit Freunden oder Bekannten zu teilen. Um ihre Unternehmensziele zu erreichen und sich selbst darzustellen, wird das Social-Media-Marketing von Unternehmen immer intensiver genutzt. Um diese Marketingform besser verstehen zu können, werden im theoretischen Teil dieser Bachelorarbeit die sozialen Medien, das Marketing und das Social-Media-Marketing ausführlich erläutert. Das Ziel dieser Arbeit ist es, das Social-Media-Marketing unter besonderer Berücksichtigung der Plattform Instagram darzustellen und praxisbezogen Chancen und Risiken dieser Marketingform herauszuarbeiten. Hierfür wurde folgende Forschungsfrage formuliert: „Welche Chancen und Entwicklungspotentiale beinhaltet das moderne Social-Media-Marketing unter besonderer Berücksichtigung der Plattform Instagram?“ Um eine fundierte Antwort auf diese Frage geben zu können, wurden Interviews mit fünf Marketingspezialisten durchgeführt. Die Interviews thematisierten das Social-Media-Marketing, wobei ein Schwerpunkt auf die Plattform Instagram gelegt wurde. Anschließend wurden die Interviews nach Philipp Mayrings qualitativer Inhaltsanalyse ausgewertet. Die Ergebnisse dieser Auswertung zeigen, dass besonders wichtige Chancen des Social-Media-Marketings in der Außendarstellung, der Reichweite, der Zielgruppenansprache und der Interaktion liegen. Entwicklungspotenziale lassen sich dahingegen in Bezug auf das Marketing für hochpreisige Güter und bezüglich gesetzlicher Vorschriften feststellen. Die jüngere Zielgruppe und die Ästhetik der Plattform sowie die Möglichkeit der Darstellung von Inhalten in Form von Bewegtbild stellen spezielle Chancen der Plattform Instagram dar.
Artificial Intelligence In Marketing
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Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :
Artificial Intelligence In Marketing written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer’s ongoing move and the next phase of action. By doing so, a business entity can easily amplify its outlook in the interests of the customer, which, in turn, displays the quality of relevant products or services in an intelligent manner to reach a larger audience. Due to the emergence of artificial intelligence marketing solutions, an effective recourse is seen apparent in terms of bonding between scientific data points, which are amassed industriously for subsequent implementation. In other words, the erstwhile process of manual hard work of assembling and analyzing a colossal quantum of data has surely become a thing of the past.
Making Sense Of Illness
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Author : Robert A. Aronowitz
language : en
Publisher: Cambridge University Press
Release Date : 1998
Making Sense Of Illness written by Robert A. Aronowitz and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Medical categories.
This 1998 book contains historical essays about how diseases change their meaning.
Creative Approaches To Planning And Local Development
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Author : Abdelillah Hamdouch
language : en
Publisher: Routledge
Release Date : 2016-07-15
Creative Approaches To Planning And Local Development written by Abdelillah Hamdouch and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-15 with Political Science categories.
This book project highlights creative approaches to planning and local development. The dynamic complexity, diversity and fluidity which characterize contemporary society represent challenges for planning and development endeavours. While research and policy work has extensively focused on large cities and on metropolitan regions, there has been relatively little work on ‘smaller places’. This book shows that if these new challenges affect all places and regions, small and medium-sized towns (SMSTs) are suffering many specific problems that call imperatively for the design and implementation of very imaginative, creative approaches to planning and local development. What could enhance creativity in local development and planning? Is it possible to talk about creative capacity building at the level of a town that might release imaginative and innovative activities? Under what local and non-local conditions is creativity being initiated and flourishing? What are the major obstacles and in what way can these be contained in order to safeguard pockets of creative action? Interdisciplinary and with case studies from France, Norway and other European countries, this volume presents a wide range of approaches and territorial contexts of small cities and towns in which spatial dynamics and the consequences of the city-region for urban planning theory and practice in Europe are highlighted, with a special focus on the challenges for - and understanding of - planning and development of SMSTs. It provides a significant body of critical, comparative and contextual perspectives on the quest for urban sustainability and resilience in SMSTs, therefore emphasizing collaborative and potentially innovative approaches that can be detected, but also the shortcomings, pitfalls and 'traps' that can lie behind the approaches aimed at concerting ecological, economic, and socio-cultural concerns, and the discourses promoting them.
Design
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Author : Bernhard E. Bürdek
language : de
Publisher: Birkhäuser
Release Date : 2015-08-31
Design written by Bernhard E. Bürdek and has been published by Birkhäuser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-31 with Architecture categories.
For students of design, professional product designers, and anyone interested in design equally indispensable: the fully revised and updated edition of the reference work on product design. The book traces the history of product design and its current developments, and presents the most important principles of design theory and methodology, looking in particular at the communicative function of products and highlighting aspects such as corporate and service design, design management, strategic design, interface/interaction design and human design.. From the content: Design and history: The Bauhaus; The Ulm School of Design; The Example of Braun; The Art of Design Design and Globalization Design and Methodology: Epistemological Methods in Design Design and Theory: Aspects of the Disciplinary Design Theory Design and its Context: From Corporate Design to Service Design Product Language and Product Semiotics Architecture and Design Design and Society Design and Technological Progress
Macroeconomics And New Macroeconomics
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Author : Bernhard Felderer
language : en
Publisher: Springer Science & Business Media
Release Date : 1992-08-21
Macroeconomics And New Macroeconomics written by Bernhard Felderer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-08-21 with Business & Economics categories.
This book gives a comprehensive account of traditional and more recent developments in macroeconomic theory. It is written primarily for students at the intermediate level. The book differs from the customary expositions in that the authors do not discuss topic by topic but orthodoxy by orthodoxy. Thus, the main approaches, like Classical theory, Keynesian theory, theory of portfolio selection, Monetarism, Rational Expectations theory, and Neokeynesian "disequilibrium" theory are presented in historical order. Each of these approaches is substantiated and criticized in a self-contained chapter, and the authors have taken great pains to bring out the relations and differences between them. A mathematical appendix reviews those mathematical facts which are especially important for macroeconomic models and serves to make the text easy to read.
The Routledge Handbook Of Small Towns
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Author : Jerzy Bański
language : en
Publisher: Routledge
Release Date : 2021-08-16
The Routledge Handbook Of Small Towns written by Jerzy Bański and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-16 with Architecture categories.
The Routledge Handbook of Small Towns addresses the theoretical, methodical, and practical issues related to the development of small towns and neighbouring countryside. Small towns play a very important role in spatial structure by performing numerous significant developmental functions for rural areas. At the local scale, they act as engines for economic growth of rural regions and as a link in the system of connections between large urban centres and the countryside. The book addresses the role of small towns in the local development of regions in countries with different levels of development and economic systems, including those in Europe, Africa, South America, Asia, and Australia. Chapters address the functional structure of small towns, relations between small towns and rural areas, and the challenges of spatial planning in the context of shaping the development of small towns. Students and scholars of urban planning, urban geography, rural geography, political geography, historical geography, and population geography will learn about the role of small towns in the local development of countries representing different economic systems and developmental conditions.
Prospective Studies Of Crime And Delinquency
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Author : K.T. van Dusen
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Prospective Studies Of Crime And Delinquency written by K.T. van Dusen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Social Science categories.
Katherine Teilmann Van Dusen and Sarnoff A. Mednick This introduction delineates what we consider to be three of the most important impediments to the advance of knowledge in the field of criminology. The most fundamental need is for more studies of the nature and progress of criminal and delinquent careers. The second need is for more prospective, longitudinal studies of the etiology of crime and delinquency. The third need concerns the lack of interdisciplinary research toward a more integrated understanding of delinquent and criminal behavior. Criminal and Delinquent Careers The birth cohort study by Wolfgang, Figlio and Sellin (1972) was heralded by many (Farrington, 1973; Erickson, 1973; Weis, 1974) as a landmark which allowed researchers to study the course of delinquency without the usual sampling biases that plagued other, cross-sectional research. For the first time, we could get a reasonable picture of when delinquency usually starts, what proportion of the population engages in delinquency, what types of delinquencies they engage in, what proportion continue, and so on. Cross sectional studies do not permit the investigation of careers because cross 1 PROSPECTIVE STUDIES OF CRIME AND DELINQUENCY 2 sectional sampling includes only portions of careers for many of the individuals sampled. This is just one of the many problems that restricted researchers' ability to study the nature of criminal careers.
Economic Survey 2010 11
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Author : Ministry of Finance Government of India,
language : en
Publisher: OUP India
Release Date : 2011-07-07
Economic Survey 2010 11 written by Ministry of Finance Government of India, and has been published by OUP India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-07 with Business & Economics categories.
A flagship annual document of the Ministry of Finance, Government of India, Economic Survey 2010-11 reviews the developments in the Indian economy over the past 12 months, summarizes the performance on major development programmes, and highlights the policy initiatives of the government and the prospects of the economy in the short to medium term.
Residential Change And Demographic Challenge
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Author : A. Haase
language : en
Publisher: Ashgate Publishing, Ltd.
Release Date : 2011-01-01
Residential Change And Demographic Challenge written by A. Haase and has been published by Ashgate Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-01 with Social Science categories.
Using selected second-order cities in Poland (Gdansk and Lódz) and the Czech Republic (Brno and Ostrava) by way of illustration, this book examines the nexus between urban development and demographic change in East and Central European inner cities, particularly in residential areas. In doing so, the volume provides a framework for linking urban and demographic research, while also exploring parallels and differences in comparison with broader European patterns.