Social Media Marketing Im Rahmen Der Kundenbeziehungsprozesse Analyse Der Chancen Und Risiken
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Social Media Marketing Im Rahmen Der Kundenbeziehungsprozesse Analyse Der Chancen Und Risiken
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Author :
language : de
Publisher: GRIN Verlag
Release Date : 2022-03-02
Social Media Marketing Im Rahmen Der Kundenbeziehungsprozesse Analyse Der Chancen Und Risiken written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-02 with Business & Economics categories.
Essay aus dem Jahr 2021 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Sprache: Deutsch, Abstract: Im vorliegenden Essay werden Chancen und Risiken der Social Media im Rahmen des Kundenbeziehungsprozesses erläutert, wobei insbesondere auf die Phase "Kundengewinnung" eingegangen wird. Im Zeitalter der Digitalisierung ist das Internet als Marketing-Instrument immer wichtiger geworden. Laut Statista haben 90 % der 20- bis 29-Jährigen und 56 % der über 60-Jährigen angegeben, Social Media, d. h. soziale Netzwerke, zu nutzen. Die steigende wirtschaftliche Bedeutung von Social Media hat dazu geführt, dass sie in Bereiche eingedrungen sind, die zuvor allein vom klassischen Online-Marketing abgedeckt wurden. Damit richten sich Social Media inzwischen an alle Alters- und Zielgruppen und bieten Unternehmen Zugang zu diesen. Besonders wichtig ist in diesem Zusammenhang die Frage für Unternehmen, welche Zielgruppen sie mit den traditionellen Medien nicht mehr erreichen und für welche dieser und auch anderer Zielgruppen sie besonders auf Social Media setzen sollten. Inzwischen ist Social Media Marketing längst ein fester und nicht mehr wegzudenkender Bestandteil des Online-Marketings geworden.
Social Media Marketing Im Rahmen Der Kundenbeziehungsprozesse Analyse Der Chancen Und Risiken
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Author : Anonym
language : de
Publisher: Akademische Schriftenreihe Bd. V1180269
Release Date : 2022-02-09
Social Media Marketing Im Rahmen Der Kundenbeziehungsprozesse Analyse Der Chancen Und Risiken written by Anonym and has been published by Akademische Schriftenreihe Bd. V1180269 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-09 with categories.
Social Media Marketing Chancen Und Risiken F R Den Mittelstand
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Author : Maria Speigl
language : de
Publisher: GRIN Verlag
Release Date : 2018-06-20
Social Media Marketing Chancen Und Risiken F R Den Mittelstand written by Maria Speigl and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-20 with Business & Economics categories.
Projektarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Berufsakademie Sachsen - Glauchau, Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist es, die Chancen und Risiken von Social Media Marketing im Mittelstand, anhand der Autohaus Speigl zu untersuchen. Um dieses Ziel zu erreichen, wird zunächst auf die begrifflichen Grundlagen zurückgegriffen, um überhaupt verstehen zu können, was sich hinter den Anglizismen „Social Media“ beziehungsweise „Social Media Markting“ verbirgt. Weiter in der Untersuchung folgt eine betriebliche Einordnung des Themas mit anschließendem kurzem Überblick über die bekanntesten Social Media Plattformen. Im dritten Teil der Arbeit wird auf die aktuelle Lage im Hinblick auf das Social Media Marketing des Praxisbetriebes Autohaus Speigl sowie deren Chancen und Risiken für den Mittelstand näher eingegangen und eine Handlungsempfehlung für die Autohaus Speigl GmbH zur effizienteren Nutzung von derartigen Werbemaßnahmen abgegeben.
Marketing Problems
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Author : Melvin Thomas Copeland
language : en
Publisher: Legare Street Press
Release Date : 2023-07-18
Marketing Problems written by Melvin Thomas Copeland and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with categories.
This book dives deep into the world of marketing, providing insightful and strategic solutions to common marketing problems. With real-world examples and practical advice, this book is an essential resource for anyone interested in marketing. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Media And Internet Management
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Author : Bernd W. Wirtz
language : en
Publisher: Gabler Verlag
Release Date : 2011-07-14
Media And Internet Management written by Bernd W. Wirtz and has been published by Gabler Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-14 with Business & Economics categories.
The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.
Entrepreneurship In A European Perspective
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Author : Christine K. Volkmann
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-05
Entrepreneurship In A European Perspective written by Christine K. Volkmann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-05 with Business & Economics categories.
This textbook focuses on the management challenges of founding a new venture and managing its rapid growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. Also, more hands-on management topics like writing a business plan and choosing a legal form for a venture are covered. A key chapter of the book is dedicated to leadership challenges in managing rapidly growing young firms located in new industries and technology areas. The book is written from a Continental European perspective to cater for its European target audience in entrepreneurship courses to be held in English.
Facetten Der Digitalisierung
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Author : Yvonne Thorhauer
language : de
Publisher: Springer-Verlag
Release Date : 2020-04-15
Facetten Der Digitalisierung written by Yvonne Thorhauer and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-15 with Business & Economics categories.
In diesem Buch thematisiert die Professorenschaft der accadis Hochschule die Auswirkungen der Digitalisierung auf ihre Fachbereiche: Notwendige Umbrüche der Wirtschaftsethik, Auswirkungen künstlicher Intelligenz auf Marketing und Produktentwicklung, Veränderungen in der Unternehmenskommunikation, digitale Innovationen in Sport- und Gesundheitsmanagement, intelligente Distribution mit Blockchain-Technologien sowie Tokens im Finanzmarkt.
Consumer Brand Relationships
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Author : M. Fetscherin
language : en
Publisher: Springer
Release Date : 2015-05-07
Consumer Brand Relationships written by M. Fetscherin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-07 with Business & Economics categories.
Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.
Introduction To Business Organization
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Author : Samuel Edwin Sparling
language : en
Publisher:
Release Date : 1906
Introduction To Business Organization written by Samuel Edwin Sparling and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1906 with Business categories.
Virtual Selling
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Author : Thomas M. Siebel
language : en
Publisher: Simon and Schuster
Release Date : 2002-01-15
Virtual Selling written by Thomas M. Siebel and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-15 with Business & Economics categories.
Known in Silicon Valley as "a salesman's salesman", Thomas Siebel has created Siebel Systems to produce customer-specific brochures and presentations--and even products--on demand. This book demonstrate how Siebel Systems centers on enlarging the role of the sales rep to sales project coordinator. Illustrations.