Social Media Marketing Und Management Im Tourismus
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Social Media Marketing Und Management Im Tourismus
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Author : Thomas Hinterholzer
language : de
Publisher: Springer Gabler
Release Date : 2013-09-23
Social Media Marketing Und Management Im Tourismus written by Thomas Hinterholzer and has been published by Springer Gabler this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-23 with Business & Economics categories.
Im 21. Jahrhundert sind weite Teile der Gesellschaft geprägt von Schlagwörtern wie New und Social Economy, Social Web, Crowd Sourcing, Twitter, Facebook, Blogs, Google+, Pinterest und Co. Die Relevanz einzelner Unternehmen und Unternehmer rückt in den Hintergrund des Agierens im Internet und dafür nimmt die soziale Komponente der Kommunikation und des vernetzten Denkens in und mit diversen Communities einen wesentlich bedeutenderen Stellenwert ein. Der Erkenntnisgegenstand des Buches fokussiert sich auf die Frage, wie unterschiedliche Personen und Unternehmen mit den Möglichkeiten und Risiken von Informations- und Kommunikationstechnologien im Bereich des Tourismus kommunizieren und agieren, um so zu neuen Lösungen gelangen oder auch durch die Veränderungen im IKT-Bereich zu neuen Lösungen gezwungen werden. Das Buch Social Media Marketing und –Management stellt einen neuartigen Zugang bei der Darstellung des Phänomens Social Media in der Betriebswirtschaft dar, da darin erstmals ein ganzheitlicher deduktiv aufgebauter Ansatz der Begriffslehre entwickelt wurde. Gleichzeitig hat der Leser die Möglichkeit, sich zu diesem spannenden Bereich anhand einer Vielzahl an Beispielen aus der Tourismusbranche zu orientieren und sich Ideen für eigene Weiterentwicklungsmöglichkeiten zu erarbeiten.
Social Media Marketing Und Management Im Tourismus
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Author : Thomas Hinterholzer
language : de
Publisher: Springer-Verlag
Release Date : 2013-09-13
Social Media Marketing Und Management Im Tourismus written by Thomas Hinterholzer and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-13 with Business & Economics categories.
Im 21. Jahrhundert sind weite Teile der Gesellschaft geprägt von Schlagwörtern wie New und Social Economy, Social Web, Crowd Sourcing, Twitter, Facebook, Blogs, Google+, Pinterest und Co. Die Relevanz einzelner Unternehmen und Unternehmer rückt in den Hintergrund des Agierens im Internet und dafür nimmt die soziale Komponente der Kommunikation und des vernetzten Denkens in und mit diversen Communities einen wesentlich bedeutenderen Stellenwert ein. Der Erkenntnisgegenstand des Buches fokussiert sich auf die Frage, wie unterschiedliche Personen und Unternehmen mit den Möglichkeiten und Risiken von Informations- und Kommunikationstechnologien im Bereich des Tourismus kommunizieren und agieren, um so zu neuen Lösungen gelangen oder auch durch die Veränderungen im IKT-Bereich zu neuen Lösungen gezwungen werden. Das Buch Social Media Marketing und –Management stellt einen neuartigen Zugang bei der Darstellung des Phänomens Social Media in der Betriebswirtschaft dar, da darin erstmals ein ganzheitlicher deduktiv aufgebauter Ansatz der Begriffslehre entwickelt wurde. Gleichzeitig hat der Leser die Möglichkeit, sich zu diesem spannenden Bereich anhand einer Vielzahl an Beispielen aus der Tourismusbranche zu orientieren und sich Ideen für eigene Weiterentwicklungsmöglichkeiten zu erarbeiten.
Social Media Marketing In Tourism And Hospitality
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Author : Roberta Minazzi
language : en
Publisher: Springer
Release Date : 2014-11-01
Social Media Marketing In Tourism And Hospitality written by Roberta Minazzi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-01 with Business & Economics categories.
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.
Social Media In Travel Tourism And Hospitality
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Author : Evangelos Christou
language : en
Publisher: Routledge
Release Date : 2016-04-01
Social Media In Travel Tourism And Hospitality written by Evangelos Christou and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-01 with Business & Economics categories.
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
Ict As Innovator Between Tourism And Culture
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Author : Ramos, Célia M.Q.
language : en
Publisher: IGI Global
Release Date : 2021-11-05
Ict As Innovator Between Tourism And Culture written by Ramos, Célia M.Q. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-05 with Business & Economics categories.
Lately, tourists consider their mobile devices as essential accessories for the realization of their trip before, during, and after the visit. Such devices allow them to consult information about points of interest, services, or products in real time. Thus, mobile devices have come to be considered as tools to support decision making regarding the realization of trips. In the digital environment, tourists seek complementary information to consolidate knowledge about the destination, heritage, culture, customs, and traditions that make the visited place unique. Simultaneously, they transform tourist experiences into a memory associated with travel, contribute to the sustainability of local populations, reduce inequalities, and cooperate to improve the quality of life of all involved. ICT as Innovator Between Tourism and Culture differs from others on the same areas because it aims to place the emphasis on and increase the bridge of knowledge between information communications technology (ICT), tourism, and culture, considering ICT as the main driver that creates the development environment and enhances the tourist experience in general. In particular, it is linked to cultural heritage, making it a more sustainable and intelligent tourist destination, taking into account the well-being of the local population and visitors. Covering topics such as destination image, religious tourism, and innovation dynamics, this book is an essential resource for IT consultants, hotel managers, marketers, travel agencies, tour operators, tourism researchers, professors, students, practitioners within the tourism industry, and academicians.
Handbook On Tourism And Social Media
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Author : Dogan Gursoy
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-02-28
Handbook On Tourism And Social Media written by Dogan Gursoy and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-28 with Social media categories.
This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators. International contributors analyse both conceptual and practical social media topics, addressing cutting-edge social media issues in destination management and marketing. Drawing on empirical case studies and examples, chapters explore dark tourism, gastro-tourism, travel blogs, electronic word-of-mouth, sentiment analysis and a variety of quantitative and qualitative methodologies. The Handbook also defines central social media concepts and explores the impact they have on the success of tourist destinations, setting the stage for a better understanding of the relationship between social media and tourism. Through an examination of current trends in social media, as well as future trajectories, it provides critical insights for the successful development and implementation of social media marketing strategies. This Handbook will be a critical read for scholars and students of geography and business management, with a specific interest in tourism and hospitality management. Its practical considerations will also be beneficial for planners, policy makers, managers and marketers in the tourism industry.
German Paper 1 And 2 In Travel And Tour Guiding Management Diploma Level
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Author : CPA John Kimani
language : en
Publisher: Finstock Evarsity Publishers
Release Date : 2023-07-01
German Paper 1 And 2 In Travel And Tour Guiding Management Diploma Level written by CPA John Kimani and has been published by Finstock Evarsity Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-01 with Business & Economics categories.
• Tourismusbranche (Tourism Industry) • Reisen und Touristenattraktionen (Travel and Tourist Attractions) • Touristische Dienstleistungen (Tourist Services ) • Kundenservice im Tourismus (Customer Service in Tourism) • Reiseführung und Management (Travel Guiding Management) • Umweltmanagement (Environmental Management) • Marketing im Tourismus (Marketing in Tourism) • Technologie im Tourismus (Technology in Tourism)
Social Media As A Marketing Tool How Can Hamburg Tourism Gmbh Use Social Media Effectively In Order To Establish Hamburg As An Attractive Travel Destination
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Author : Eike Ihmels
language : en
Publisher: Grin Publishing
Release Date : 2018-01-08
Social Media As A Marketing Tool How Can Hamburg Tourism Gmbh Use Social Media Effectively In Order To Establish Hamburg As An Attractive Travel Destination written by Eike Ihmels and has been published by Grin Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-08 with categories.
Bachelor Thesis from the year 2013 in the subject Communications - Media Economics, Media Management, grade: 1,0, Stenden University, language: English, abstract: Social media is increasingly gaining importance when it comes to destination marketing. The study analyzes how Hamburg Tourismus can use social media effectively in order to establish Hamburg as an attractive travel destination and as one of the Top 10 European city destinations by 2015. A detailed review of relevant literature provides an insight into the topic of social media and forms the basis for the subsequent primary research. In addition, the company Hamburg Tourismus GmbH is presented and gives the reader an understanding of the tasks and roles of the destination management company. The key part of the study is the conduction of a survey, the results of which were analyzed by applying the statistical program IBM PASW Statistics 21 (SPSS). Furthermore, the population surveyed is narrowed down to German social media users. The conduction of the survey leads to an evaluation of the social media performance of Hamburg Tourismus. The results reflect a valid picture of the current state of the perception of users concerning Hamburg Tourismus' social media performance and show that there is still room for improvement regarding the social media channels. The results are discussed and suggestions for further research are made.
Social Media Als Neuer Strategischer Ansatz Im Tourismus Marketing
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Author : Stefanie Schmid
language : de
Publisher: diplom.de
Release Date : 2010-09-13
Social Media Als Neuer Strategischer Ansatz Im Tourismus Marketing written by Stefanie Schmid and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-13 with Travel categories.
Inhaltsangabe:Einleitung: 1, Einleitung: Die Revolution des Web 2.0 wird als strukturelle Veränderungen des Kommunikationsmodells in der Gesellschaft verstanden. Bis vor wenigen Jahren war das Medium Internet im Wesentlichen ein Informationsmedium - heute hat es sich immer mehr auf Sozialkontakte ausgerichtet und gilt häufig als Entscheidungsgrundlage touristischer Leistungen. Unternehmen sendeten vor kurzem noch ihre Botschaften nur über klassische Kommunikationskanäle oder Verkaufsmitarbeiter an ihre Kunden, heute kann jeder Kunde über das Internet via Blogs oder Soziale Netzwerke Informationen einholen und gleichzeitig Empfänger und Sender sein. Dies führt zur Notwendigkeit eines Umdenkens in touristischen Unternehmen, da Kunden viel aktiver am Kommunikationsprozess teilhaben als noch vor wenigen Jahren. Aufgrund dieser Tatsache sind Social Media Applikationen im Marketing ein bereits unverzichtbares Tool1. Ein geschickter Einsatz bietet Destinationen, Hotels und anderen Tourismusunternehmen ein enormes Potenzial sich im Web überzeugend und authentisch zu präsentieren sowie Neukunden zu gewinnen, ohne dabei das Budget stark zu belasten. Unternehmen, die zukünftig Social Media Marketing und Web 2.0 Applikationen ignorieren, riskieren, weder ein positives Image aufbauen zu können, noch bei negativer Resonanz, die sich im ‘Echtzeitinternet’ sehr schnell verbreitet, korrigierend eingreifen zu können. Social Media Marketing ist nun längst kein Trend mehr, sondern vielmehr eine Realität. Laut der Prognose von eMarketer steigt die Anzahl der mobilen Social Media User weltweit auf geschätzte 223 Millionen Menschen im nächsten halben Jahr. Für Marketing ExpertInnen stellt sich daher nicht mehr die Frage, ob Social Media in das Marketing touristischer Unternehmen integriert werden sollte, sondern vielmehr welche Ziele und Strategien verfolgt werden sollten. 1.1, Problemstellung: Millionen begeisterter Internetnutzer verbringen jede verfügbare Zeit in Foren, Blogs und Communities, nutzen Facebook, Twitter und ‘CO’. Die Möglichkeiten an Kommunikations- und Präsentationskanälen im Internet erscheinen für Unternehmen bereits grenzenlos, schnelllebig und unübersichtlich; es fällt schwer einen Überblick zu behalten. Touristische Unternehmen wollen sich der Chancen und Herausforderungen von Social Media Marketing annehmen, doch oft fehlendes Know-how über mögliche Anwendungsmöglichkeiten und effiziente Integrationsmöglichkeiten von Social Media in die [...]
Handbook Of E Tourism
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Author : Zheng Xiang
language : en
Publisher: Springer Nature
Release Date : 2022-09-01
Handbook Of E Tourism written by Zheng Xiang and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-01 with Business & Economics categories.
This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition. Leading experts from around the world describe cutting-edge ideas and developments, present key concepts and theories, and discuss the full range of research methods. The coverage accordingly encompasses everything from big data and analytics to psychology, user behavior, online marketing, supply chain and operations management, smart business networks, policy and regulatory issues – and much, much more. The goal is to provide an outstanding reference that summarizes and synthesizes current knowledge and establishes the theoretical and methodological foundations for further study of the role of ICTs in travel and tourism. The handbook will meet the needs of researchers and students in various disciplines as well as industry professionals. As with all volumes in Springer’s Major Reference Works program, readers will benefit from access to a continually updated online version.
