Social Media Revolution
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Digital Vertigo
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Author : Andrew Keen
language : en
Publisher: St. Martin's Press
Release Date : 2012-05-22
Digital Vertigo written by Andrew Keen and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-22 with Social Science categories.
"Digital Vertigo provides an articulate, measured, contrarian voice against a sea of hype about social media. As an avowed technology optimist, I'm grateful for Keen who makes me stop and think before committing myself fully to the social revolution." —Larry Downes, author of The Killer App In Digital Vertigo, Andrew Keen presents today's social media revolution as the most wrenching cultural transformation since the Industrial Revolution. Fusing a fast-paced historical narrative with front-line stories from today's online networking revolution and critiques of "social" companies like Groupon, Zynga and LinkedIn, Keen argues that the social media transformation is weakening, disorienting and dividing us rather than establishing the dawn of a new egalitarian and communal age. The tragic paradox of life in the social media age, Keen says, is the incompatibility between our internet longings for community and friendship and our equally powerful desire for online individual freedom. By exposing the shallow core of social networks, Andrew Keen shows us that the more electronically connected we become, the lonelier and less powerful we seem to be.
The Social Media Revolution
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Author : Jarice Hanson
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2016-05-23
The Social Media Revolution written by Jarice Hanson and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-23 with Social Science categories.
Social media shapes the ways in which we communicate, think about friends, and hear about news and current events. It also affects how users think of themselves, their communities, and their place in the world. This book examines the tremendous impact of social media on daily life. When the Internet became mainstream in the early 2000s, everything changed. Now that social media is fully entrenched in daily life, contemporary society has shifted again in how we communicate, behave as consumers, seek out and enjoy entertainment, and express ourselves. Every one of the new applications of social media presents us with a new way of thinking about the economy that supports technological development and communication content and offers new models that challenge us to think about the economic impact of communication in the 21st century. The Social Media Revolution examines the tremendous influence of social media on how we make meaning of our place in the world. The book emphasizes the economic impacts of how we use the Internet and World Wide Web to exchange information, enabling readers to see how social media has taken root and challenged previous media industries, laws, policies, and social practices. Each entry in this useful reference serves to document the history, impact, and criticism of every subject and shows how social media has become a primary tool of the 21st-century world—one that not only contributes to our everyday life and social practices but also affects the future of business. The coverage of topics is extremely broad, ranging from economic models and concepts relevant to social media, such as e-commerce, crowdfunding, the use of cyber currency, and the impact of freeware; to key technologies and devices like Android and Apple iOS, apps, the cloud, streaming, and smartphones and tablets; to major entrepreneurs, inventors, and subjects of social media, such as Julian Assange, Bill Gates, Steve Jobs, Marissa Mayer, Edward Snowden, Steve Wozniak, and Mark Zuckerberg.
The Social Media Revolution
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Author : Anna Collins
language : en
Publisher: Cavendish Square Publishing, LLC
Release Date : 2020-07-15
The Social Media Revolution written by Anna Collins and has been published by Cavendish Square Publishing, LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-15 with Young Adult Nonfiction categories.
Social media has become an integral part of life in the 21st century. Nearly every young adult has one or more social media accounts, making it imperative that they learn the best ways to protect themselves and their private information. It is equally important to highlight the good that young adults can do with social media. Readers take an in-depth look this topic with the help of sidebars, full-color photographs, and discussion questions that encourage conversations among young adults about the best ways they can use social media, both for themselves and for society.
The Social Media Revolution
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Author : Jarice Hanson
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2016-05-23
The Social Media Revolution written by Jarice Hanson and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-23 with Social Science categories.
Social media shapes the ways in which we communicate, think about friends, and hear about news and current events. It also affects how users think of themselves, their communities, and their place in the world. This book examines the tremendous impact of social media on daily life. When the Internet became mainstream in the early 2000s, everything changed. Now that social media is fully entrenched in daily life, contemporary society has shifted again in how we communicate, behave as consumers, seek out and enjoy entertainment, and express ourselves. Every one of the new applications of social media presents us with a new way of thinking about the economy that supports technological development and communication content and offers new models that challenge us to think about the economic impact of communication in the 21st century. The Social Media Revolution examines the tremendous influence of social media on how we make meaning of our place in the world. The book emphasizes the economic impacts of how we use the Internet and World Wide Web to exchange information, enabling readers to see how social media has taken root and challenged previous media industries, laws, policies, and social practices. Each entry in this useful reference serves to document the history, impact, and criticism of every subject and shows how social media has become a primary tool of the 21st-century world—one that not only contributes to our everyday life and social practices but also affects the future of business. The coverage of topics is extremely broad, ranging from economic models and concepts relevant to social media, such as e-commerce, crowdfunding, the use of cyber currency, and the impact of freeware; to key technologies and devices like Android and Apple iOS, apps, the cloud, streaming, and smartphones and tablets; to major entrepreneurs, inventors, and subjects of social media, such as Julian Assange, Bill Gates, Steve Jobs, Marissa Mayer, Edward Snowden, Steve Wozniak, and Mark Zuckerberg.
Revolution In The Age Of Social Media
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Author : Linda Herrera
language : en
Publisher: Verso Books
Release Date : 2014-07-22
Revolution In The Age Of Social Media written by Linda Herrera and has been published by Verso Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-22 with Political Science categories.
Egypt's January 25 revolution was triggered by a Facebook page and played out both in virtual spaces and the streets. Social media serves as a space of liberation, but it also functions as an arena where competing forces vie over the minds of the young as they battle over ideas as important as the nature of freedom and the place of the rising generation in the political order. This book provides piercing insights into the ongoing struggles between people and power in the digital age.
Tweeting To Power
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Author : Jason Gainous
language : en
Publisher: Oxford University Press, USA
Release Date : 2014
Tweeting To Power written by Jason Gainous and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
Using theory and data, Gainous and Wagner illustrate how online social media is bypassing traditional media and creating new forums for the exchange of political information and campaigning.
Understanding Social Media
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Author : Robert K. Logan
language : en
Publisher: Peter Lang Incorporated, International Academic Publishers
Release Date : 2021
Understanding Social Media written by Robert K. Logan and has been published by Peter Lang Incorporated, International Academic Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Social Science categories.
Preface - Acknowledgements - The Media That Made Social Media Possible - The Social Media Revolution - Social Media and Monopolies - The Splinternet, Cyber Warfare and the Social Media Counter Revolution - Appendix Social Media Apps.
Social Media Politics And The State
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Author : Daniel Trottier
language : en
Publisher: Routledge
Release Date : 2014-07-17
Social Media Politics And The State written by Daniel Trottier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-17 with Social Science categories.
This book is the essential guide for understanding how state power and politics are contested and exercised on social media. It brings together contributions by social media scholars who explore the connection of social media with revolutions, uprising, protests, power and counter-power, hacktivism, the state, policing and surveillance. It shows how collective action and state power are related and conflict as two dialectical sides of social media power, and how power and counter-power are distributed in this dialectic. Theoretically focused and empirically rigorous research considers the two-sided contradictory nature of power in relation to social media and politics. Chapters cover social media in the context of phenomena such as contemporary revolutions in Egypt and other countries, populism 2.0, anti-austerity protests, the fascist movement in Greece's crisis, Anonymous and police surveillance.
Profit From Mobile Social Media Revolution
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Author : Laura Maya
language : en
Publisher: eBookIt.com
Release Date : 2013-05-22
Profit From Mobile Social Media Revolution written by Laura Maya and has been published by eBookIt.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-22 with Business & Economics categories.
Learn how to Engage Social Media and Triple Your Profits By 2016, Mobile Social Media will be worth about $150 billion, Social Media + Mobile Marketing Creates Market Opportunities Cloud computing technology, mobile devices and social networking will merge to become an even more powerful force that will grow into the biggest commercial platform for many years to come. Many corporations have started embracing mobile marketing and social media to help them to connect to customers and increase their business profits. This book explores different options for using mobile social media for business development ranging from business to consumer, consumer to consumer and business to business conversation models. It shows you the many social media tools and platforms you can use in your social media marketing strategy. It answers key question in each type of social media marketing strategy to help you plan and execute a successful social media marketing campaign. In this book, you will discover - How companies are leveraging on smartphones and tablets to tap their social network power. - Types of social media marketing tools and their usage - How to integrate various mobile and social networking tools into your marketing plans - How the Chinese mobile social landscape works and strategies to engage the Chinese consumer.
Social Media Strategy
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Author : Keith A. Quesenberry
language : en
Publisher: Rowman & Littlefield
Release Date : 2024-02-12
Social Media Strategy written by Keith A. Quesenberry and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-12 with Business & Economics categories.
The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world. With a completely integrated marketing, advertising, and public relations framework, Keith Quesenberry’s up-to-date textbook goes beyond tips and tricks to systematically explore the unique qualities, challenges, and opportunities of social media. Students learn core principles and proven processes to build unique social media plans that integrate paid, earned, shared, and owned media based on business objectives, target audiences, big ideas, and social media categories. This classroom- and industry-proven text has been updated with a new infographics and concise reading sections with frequent tables, checklists, and templates. New and updated case studies in each chapter engage students in contemporary examples from small businesses, large corporations, and non-profit organizations. Focusing on cross-disciplinary strategic planning, content creation, and reporting, this accessible and highly practical text is an essential guide for students and professionals alike. Features: Each chapter includes a preview, chapter objectives, case studies, pull quotes, video links, bulleted lists, infographics, tables, and templates. Chapters end with a chapter checklist, key terms and definitions, and Experiential Learning sections with questions, exercises, and Discover and Explore activities. Keywords are bolded and defined in the text, at the end of each chapter, and in a comprehensive glossary. Template worksheets for key strategy components with business context examples. New to the Fourth Edition: Fully redesigned, robust graphics engage students visually. New figures include average online advertising costs, uses of AI in social media, and the latest generative AI integrations by company and platform. Fact sheets for each social media platform provide essential data for easy reference. Data includes daily and monthly user activity, main user demographics, advertising CPC and CPM, and content insights. Recurring College Cupcakes business example allows students to follow a strategic process in context. Appendix with a list of practical resources to keep students current in the world of social media, recommended professional certifications, personal branding, and a section on the negative effects of social media on mental health and society. Instructor Support Materials: https://textbooks.rowman.com/quesenberry4e Test banks Template worksheets Case Briefs Sample syllabi PowerPoint slides Student Flashcards Find additional templates and social media strategy updates on the author’s blog: https://www.postcontrolmarketing.com