Social Strategies
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Social Media Strategies For Professionals And Their Firms
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Author : Michelle Golden
language : en
Publisher: John Wiley & Sons
Release Date : 2010-11-17
Social Media Strategies For Professionals And Their Firms written by Michelle Golden and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-17 with Business & Economics categories.
Expert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. Explores why the fastest and most leveragable way to expand relationships today is through the Internet Provides step-by-step approaches to successful professional blogging Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites Includes pitfalls and success stories featuring notable social media trailblazers Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.
A Social Strategy
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Author : Mikolaj Jan Piskorski
language : en
Publisher: Princeton University Press
Release Date : 2016-02-23
A Social Strategy written by Mikolaj Jan Piskorski and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-23 with Business & Economics categories.
What people get out of social media—and how businesses can get more out of it Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express. Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can’t be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company’s social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it. Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.
Competitive Social Media Marketing Strategies
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Author : Ozuem, Wilson
language : en
Publisher: IGI Global
Release Date : 2016-02-02
Competitive Social Media Marketing Strategies written by Ozuem, Wilson and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-02 with Business & Economics categories.
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.
Social Innovation Inc
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Author : Jason Saul
language : en
Publisher: John Wiley & Sons
Release Date : 2010-10-19
Social Innovation Inc written by Jason Saul and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-19 with Business & Economics categories.
Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started. Explains the fundamental shift in the role of business in society, from social contract to social capital market Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding Offers step-by-step guidance for creating economic value through positive social change Social Innovation, Inc. is about making social change work for the business, and in turn staying relevant in the new economy.
Handbook For Analyzing The Social Strategies Of Everyday Life
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Author : Bernard Guerin
language : en
Publisher:
Release Date : 2004
Handbook For Analyzing The Social Strategies Of Everyday Life written by Bernard Guerin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Psychology categories.
Handbook for Analyzing the Social Strategies of Everyday Life offers an overview of how the different social sciences set out to analyze and explain the complex social behaviors of everyday life.
Social Work And Social Justice
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Author : Michael Reisch
language : en
Publisher: Oxford University Press
Release Date : 2016
Social Work And Social Justice written by Michael Reisch and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Social justice categories.
Emphasizes the importance of social justice work, vividly illustrates the complexity of this work, and discusses how social workers can negotiate the practical and ethical challenges involved. Unlike many books on the subject, it integrates a diverse array of approaches to social justice, thereby promoting critical thinking and underscoring the value of utilizing various perspectives in one's practice. Distinguishing features of this book include: emphasis on the complementary nature of socially just goals and processes; well-developed case examples; multi-disciplinary, multi-cultural, and international perspectives; a clear exposition of principles and skills of socially just practice; and the use of diverse cultural materials from different media to illustrate the concepts presented. This text is largely based on the authors' extensive teaching and practice experience in a wide variety of fields — both in the U.S. and internationally — and on their research on such varied topics as welfare reform, mental health, social work practice theory, social work values and ethics, and the history and philosophy of social welfare and social work. Social Work and Social Justice is an essential resource for undergraduate and graduate students/faculty, as well as social work/human services practictioners.
Social Media For Strategic Communication
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Author : Karen Freberg
language : en
Publisher: SAGE Publications
Release Date : 2018-07-13
Social Media For Strategic Communication written by Karen Freberg and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-13 with Language Arts & Disciplines categories.
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives you a broad base of knowledge that will serve you wherever your career may lead.
The Seven Success Factors Of Social Business Strategy
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Author : Charlene Li
language : en
Publisher: John Wiley & Sons
Release Date : 2013-06-19
The Seven Success Factors Of Social Business Strategy written by Charlene Li and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-19 with Business & Economics categories.
How to align social media with business strategy for real results For years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. But it's time for businesses to get serious about social. In this concise e-book, noted authors and disruptive technology analysts Charlene Li and Brian Solis present seven powerful factors for designing and supporting an effective social business strategy. Li and Solis studied how the best companies create measurable value that aligns with overall business objectives and outline how to incorporate these insights into your strategy and planning process. Li and Solis focus their findings and recommendations on how to convince and even rally decision makers at the executive level. Based on interviews with thought leaders, surveys, and extensive research, they show you how to define your social strategy, create alignment across the organization, and use that strategy to support overall business success. Offers actionable best practices for getting the most bang for your social marketing buck Explains seven key success factors for effective social marketing that cover everything from long-term vision and executive support to staffing and technology investment Written by Charlene Li, bestselling author of Open Leadership, and Brian Solis, bestselling author of What's the Future of Business, The End of Business as Usual, and Engage
New Strategies For Social Innovation
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Author : Steven G Anderson
language : en
Publisher: Columbia University Press
Release Date : 2014-09-16
New Strategies For Social Innovation written by Steven G Anderson and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-16 with Political Science categories.
Market-based development strategies designed to help the worldÕs poor receive significant support from advocates, academics, governments, and the media, yet frequently the perceived success of these programs rests on carefully selected examples and one-sided, enthusiastic accounts. In practice, these approaches are often poorly defined and executed, with little balanced, comparative analysis of their true strengths and weaknesses. This book is the first to assess emerging market-based social change approaches comparatively, focusing specifically on social entrepreneurship, corporate social responsibility, fair trade, and private sustainable development. Steven G. Anderson begins by identifying the problems these programs address and then describes their core, shared principles. He follows with a general framework for defining and evaluating these and other development approaches. Separate chapters provide background on the historical development and application of each approach, as well as interpretations of the processes for implementation and the underlying behavioral assumptions related to successful outcomes. A final chapter compares each approach across a set of important program development dimensions and analyzes the utility of market-based approaches as part of a general consideration of social development strategies for the developing world.
Social Media Strategies For Investing
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Author : Brian D Egger
language : en
Publisher: Simon and Schuster
Release Date : 2014-11
Social Media Strategies For Investing written by Brian D Egger and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11 with Business & Economics categories.
"Witn financial markets operating at breakneck pace, Twitter, blogs and crwodsourciing technologies have become the toolkit of choice for savvy investors looking for business trends. This comprehensive guide provides you with specific strategies for using social media as an investment tool to gain greater understanding of today's market so you won't get left behind ... teaches you how to identify trend in the market, filter through social media messages with 'smart feeds', and use hashtags and cashtags that are truly relevant to your stock portfolios. You will also find expert advice for incorporating social media into your daily investment research; using it to communicate with analysts, advisors and corporate executives; and forecasting what lies ahead for the world of investing"--Publisher's description.