Sound Branding For Josephs Brand Sounds And Sound Creation
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Sound Branding For Josephs Brand Sounds And Sound Creation
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Author : Johannes Köck
language : en
Publisher: GRIN Verlag
Release Date : 2017-11-13
Sound Branding For Josephs Brand Sounds And Sound Creation written by Johannes Köck and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-13 with Business & Economics categories.
Seminar paper from the year 2014 in the subject Economics - Innovation economics, grade: 1,3, Friedrich-Alexander University Erlangen-Nuremberg, language: English, abstract: Environments for innovation are developing and changing faster than ever. In a globalized world of business, the right form of communication for the respective innovation might attract the interest of management. Generally, communication of innovation is about “commercializing innovations successfully”. This especially takes place in ‘customer’s heads’ when customers come to recognize an innovation as a real innovation and it is far more than just presenting a new product or service. It seems to be important to strategically plan communication inside and outside of the company’s boundary. The goal of this paper is to strategically define the message which is supposed to be delivered by the sound (sound for JOSEPHS® Nuremberg) and to determine the respective criteria for the sound being created. After theoretical definitions and this strategically preparatory work, there will be notes about the sound creation phase and a short conclusion.
Audio Branding
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Author : Laurence Minsky
language : en
Publisher: Kogan Page
Release Date : 2017
Audio Branding written by Laurence Minsky and has been published by Kogan Page this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.
Create an audio language to support your brand identity with a step-by-step guide backed by real life insights and cutting-edge research.
Exploring Sound Design For Interactive Media
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Author : Joseph Cancellaro
language : en
Publisher: Cengage Learning
Release Date : 2006
Exploring Sound Design For Interactive Media written by Joseph Cancellaro and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Art categories.
This timely new book provides an excellent foundation in the techniques of sound design production for the interactive arts. Coverage ranges from basic acoustics and digital audio theory to creating, mixing, and implementing sound and music in such interactive spaces as Web sites, games, and virtual worlds. Readers are introduced to the essentials of recording and reproduction, the key strategies for successful sound design, and the musical and psychological aspects of sound. The practical and theoretical knowledge presented in this book facilitates the important transition from the techniques of linear sound design used in film and video to the non-linear sound design techniques associated with adaptive audio spaces.
Audio Branding
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Author : Kai Bronner
language : en
Publisher: Nomos Verlagsgesellschaft
Release Date : 2009
Audio Branding written by Kai Bronner and has been published by Nomos Verlagsgesellschaft this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with (Audio- ) Visuelle Kommunikation categories.
Audio branding - also known as sound branding or sonic branding - describes brand communication through sound, using brand sound elements like an audio logo, a brand song, or a brand voice. So far, time and money have been spent mostly on visual branding. Sound hasn't been heavily treated as a brand element that needs to be designed. The emergence of new media and devices with built-in audio delivery - such as podcasts, audiobooks, and smartphones - expands the opportunities for audio branding. This also increases the risks of causing noise pollution and a sonic mess. Consequently, the use of sound in brand communication demands careful attention. The articles in this book deal with functions of sound, the basics and principles of brand communication and audio branding, multi-sensory aspects of brand communication, and legal matters concerning soundmarks. In case studies on projects with international brands, leading experts provide insight into what audio branding actually means in practice. This compilation is based on the German publication Audio-Branding, that was released in 2007.
Designing With Sound
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Author : Amber Case
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2018-11-26
Designing With Sound written by Amber Case and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-26 with Computers categories.
Sound can profoundly impact how people interact with your product. Well-designed sounds can be exceptionally effective in conveying subtle distinctions, emotion, urgency, and information without adding visual clutter. In this practical guide, Amber Case and Aaron Day explain why sound design is critical to the success of products, environments, and experiences. Just as visual designers have a set of benchmarks and a design language to guide their work, this book provides a toolkit for the auditory experience, improving collaboration for a wide variety of stakeholders, from product developers to composers, user experience designers to architects. You’ll learn a complete process for designing, prototyping, and testing sound. In two parts, this guide includes: Past, present, and upcoming advances in sound design Principles for designing quieter products Guidelines for intelligently adding and removing sound in interactions When to use voice interfaces, how to consider personalities, and how to build a knowledge map of queries Working with brands to create unique and effective audio logos that will speak to your customers Adding information using sonification and generative audio
Audio Branding
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Author : Laurence Minsky
language : en
Publisher:
Release Date : 2017
Audio Branding written by Laurence Minsky and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality.
Building Strong Brands And Engaging Customers With Sound
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Author : Jaskari, Minna-Maarit
language : en
Publisher: IGI Global
Release Date : 2024-03-25
Building Strong Brands And Engaging Customers With Sound written by Jaskari, Minna-Maarit and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-25 with Business & Economics categories.
In brand communication, from the nostalgic hum of radio jingles to the digital symphony of streaming platforms, the role of sound in shaping brand identity has emerged as a captivating field of study. How does the strategic integration of sounds and music contribute to constructing robust brand identities and deepening customer engagement across diverse industries and cultural contexts? Building Strong Brands and Engaging Customers With Sound traverses the diverse realms of sonic branding, examining its multifaceted applications and impact on consumer engagement. The book opens a sonic gateway into the historical evolution of sounds in branding, uncovering the roots of sonic branding and its evolution alongside technological advancements. From linguistics and verbal sound symbolism to the semiotics of sounds, the foundational chapters provide a comprehensive understanding of the multidimensionality of sound, offering a synthesis of different disciplinary approaches to sonic branding. The book explores the sonic brand identity. Chapters illuminate the nuanced process of aligning sounds with brand personality, examining the intricate dance between music and brand experience. From crafting sonic logos to curating brand soundtracks, the book offers insights into the strategic deployment of sound across various touchpoints in the customer journey, including products and packaging. This book also explores consumer perception and response by unraveling the psychological impact of music on consumers. Extensive exploration of cognitive, affective, and behavioral responses to sonic branding, coupled with insights into consumer attitudes and preferences, provides a rich tapestry of understanding. The book also examines the role of sound in enhancing consumer well-being.
The Sonic Boom
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Author : Joel Beckerman
language : en
Publisher: Houghton Mifflin Harcourt
Release Date : 2014
The Sonic Boom written by Joel Beckerman and has been published by Houghton Mifflin Harcourt this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
A guide to the effective use of sound in marketing, revealing the surprising ways sound can influence our emotions, opinions, and preferences
Sound Design Theory And Practice
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Author : Leo Murray
language : en
Publisher: Routledge
Release Date : 2019-05-22
Sound Design Theory And Practice written by Leo Murray and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-22 with Social Science categories.
Sound Design Theory and Practice is a comprehensive and accessible guide to the concepts which underpin the creative decisions that inform the creation of sound design. A fundamental problem facing anyone wishing to practice, study, teach or research about sound is the lack of a theoretical language to describe the way sound is used and a comprehensive and rigorous overarching framework that describes all forms of sound. With the recent growth of interest in sound studies, there is an urgent need to provide scholarly resources that can be used to inform both the practice and analysis of sound. Using a range of examples from classic and contemporary cinema, television and games this book provides a thorough theoretical foundation for the artistic practice of sound design, which is too frequently seen as a ‘technical’ or secondary part of the production process. Engaging with practices in film, television and other digital media, Sound Design Theory and Practice provides a set of tools for systematic analysis of sound for both practitioners and scholars.
Audio Branding
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Author :
language : en
Publisher:
Release Date : 2009
Audio Branding written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.