Special Issue On Social Media Marketing In The Digital Era
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Special Issue On Social Media Marketing In The Digital Era
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Author : Sevtap Unal
language : en
Publisher:
Release Date : 2021
Special Issue On Social Media Marketing In The Digital Era written by Sevtap Unal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Contemporary Issues In Social Media Marketing
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Author : Bikramjit Rishi
language : en
Publisher: Routledge
Release Date : 2017-07-28
Contemporary Issues In Social Media Marketing written by Bikramjit Rishi and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-28 with Business & Economics categories.
In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.
Digital And Social Media Marketing
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Author : Aleksej Heinze
language : en
Publisher: Taylor & Francis
Release Date : 2024-08-13
Digital And Social Media Marketing written by Aleksej Heinze and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-13 with Business & Economics categories.
Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book’s customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era. This rich and accessible textbook has been fully updated to reflect the current global landscape. The content of this third edition has been expanded to: consider the concept of GDPR as a sound framework for responsible marketing offer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goals place emphasis on the importance of crisis and reputation management explore the latest material in big data, data management and data privacy cover the latest in martech trends, particularly related to automation, machine learning and artificial intelligence provide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomes This textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage. It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing. Online resources include PowerPoint slides and a test bank.
The Future Of Influencer Marketing Evolution Of Consumer Behavior In The Digital World
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Author : Yoesoep Edhie Rachmad
language : id
Publisher: PT. Sonpedia Publishing Indonesia
Release Date : 2024-06-09
The Future Of Influencer Marketing Evolution Of Consumer Behavior In The Digital World written by Yoesoep Edhie Rachmad and has been published by PT. Sonpedia Publishing Indonesia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-09 with Business & Economics categories.
"The Future of Influencer Marketing: Evolution of Consumer Behavior in the Digital World" offers a profound exploration of how the digital age is reshaping consumer behavior and marketing strategies. This insightful book delves into the theories explaining the evolution of buyer and seller roles and introduces the Eleven-P Marketing Concept, uniquely influenced by viral marketing. The Eleven-P framework expands upon traditional marketing principles by integrating Product, Price, Place, Promotion, People, Process, Physical Evidence, Partnerships, Personalization, Participation, and Performance. Each element is examined to illustrate how viral marketing strategies, driven by influential digital figures, can enhance engagement, build trust, and drive purchasing decisions. Key theories such as Digital Influence Theory, Network Influence Theory, Trust-Based Marketing Theory, Engagement Influence Theory, and Authenticity and Credibility Theory are explored to provide a comprehensive understanding of the digital consumer landscape. By combining these theories with practical insights, the book equips marketers and business leaders with the tools to navigate and succeed in the evolving world of digital marketing. Discover how the power of influencers and viral marketing can transform your approach to consumer engagement and drive business success in "The Future of Influencer Marketing."
Special Issue Emerging Issues In Internet Social Media And E Marketing
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Author :
language : en
Publisher:
Release Date : 2013
Special Issue Emerging Issues In Internet Social Media And E Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Online Consumer Behavior
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Author : Angeline Close
language : en
Publisher: Routledge
Release Date : 2012
Online Consumer Behavior written by Angeline Close and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Research Anthology On Applying Social Networking Strategies To Classrooms And Libraries
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2022-07-08
Research Anthology On Applying Social Networking Strategies To Classrooms And Libraries written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-08 with Computers categories.
The introduction of social media has given many communities the opportunity to connect and communicate with each other at a higher level than ever before. Many organizations, from businesses to governments, have taken advantage of this important tool to conduct research and enhance efficiency. Libraries and educational institutions have also made use of social media to enhance educational marketing, engage with learning communities, adapt educational tools, and more. The Research Anthology on Applying Social Networking Strategies to Classrooms and Libraries describes the applications, tools, and opportunities provided by the intersection of education and social media. It also considers the ways in which social media encourages learner engagement and community participation. Covering topics such as data collection, online professional learning networks, and reinforcement learning, this major reference work is a dynamic resource for pre-service teachers, teacher educators, faculty and administrators of both K-12 and higher education, librarians, archivists, government officials, researchers, and academicians.
Special Issue Social Media For Marketing And Advertising
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Author : Neil Frederick Hair
language : en
Publisher:
Release Date : 2012
Special Issue Social Media For Marketing And Advertising written by Neil Frederick Hair and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Communicating Corporate Social Responsibility In The Digital Era
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Author : Adam Lindgreen
language : en
Publisher: Routledge
Release Date : 2017-12-12
Communicating Corporate Social Responsibility In The Digital Era written by Adam Lindgreen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-12 with Business & Economics categories.
Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.