Special Issue Social And Environmental Issues In Advertising
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Social And Environmental Issues In Advertising
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Author : Sukki Yoon
language : en
Publisher: Routledge
Release Date : 2018-10-11
Social And Environmental Issues In Advertising written by Sukki Yoon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-11 with Business & Economics categories.
In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example, recycling promotions. Critics argue, however, that for-profit advertisers who endorse social responsibility are inherently serving commercial purposes and diluting the value of socially responsible advertising. Scholars in many fields—advertising, marketing, communications, and psychology—explore ways to encourage consumers, companies, and policymakers to adopt socially responsible behaviours, and to provide theoretical and practical insights regarding effective applications of pro-social and pro-environmental marketing messages. This book comprises ten chapters that contribute to advertising theory, research, and practice by providing an overview of current and diverse research that compares, contrasts, and reconciles conflicting views regarding social and environmental advertising; uncovering individual differences in perception of advertising messages and their consequences for social and environmental behaviours; reconciling societal and business interests; identifying a message factor that determines eco-friendly behaviours; and identifying source factors that enhance and weaken advertising effectiveness. This book was originally published as a special issue of the International Journal of Advertising.
Special Issue Social And Environmental Issues In Advertising
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Author : Sukki Yoon
language : en
Publisher:
Release Date : 2016
Special Issue Social And Environmental Issues In Advertising written by Sukki Yoon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Marketing In And For A Sustainable Society
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Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2016-07-05
Marketing In And For A Sustainable Society written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-05 with Business & Economics categories.
This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society.
Special Issue Advertising And Social Media
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Author : Sejung Marina Choi
language : en
Publisher:
Release Date : 2011
Special Issue Advertising And Social Media written by Sejung Marina Choi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Green Advertising And The Reluctant Consumer
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Author : Kim Sheehan
language : en
Publisher: Routledge
Release Date : 2016-01-08
Green Advertising And The Reluctant Consumer written by Kim Sheehan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-08 with Business & Economics categories.
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.
Corporate Social Responsibility
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Author : Joachim Schwalbach
language : de
Publisher: Springer-Verlag
Release Date : 2008-05-27
Corporate Social Responsibility written by Joachim Schwalbach and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-27 with Business & Economics categories.
Dieses Special Issue stellt aktuelle Erkenntnisse zum Thema Nonprofit-Organisationen sowie eine gesellschaftsgeschichtliche Analyse des Leitbilds des Ehrbaren Kaufmanns vor. Es zeigt außerdem, dass die gegenwärtige Forschung zum Thema Corporate Social Responsibility um die individuelle Ebene der Unternehmer und Manager erweitert werden müsste.
Special Issue Controversial Advertising
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Author : B. Zafer Erdogan
language : en
Publisher:
Release Date : 2008
Special Issue Controversial Advertising written by B. Zafer Erdogan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Special Issue Proposial Advertising Messages
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Author :
language : en
Publisher:
Release Date : 2024
Special Issue Proposial Advertising Messages written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with categories.
Special Issue Ethical And Social Issues In Global Marketing
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Author :
language : en
Publisher:
Release Date : 2010
Special Issue Ethical And Social Issues In Global Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Advertising And Consumer Culture
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Author :
language : en
Publisher:
Release Date : 2023
Advertising And Consumer Culture written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with SOCIAL SCIENCE categories.
Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the phenomenon of home shopping channels to determine how issues of social class are incorporated into their sales discourse, and showing how, since the 1970s, the discourse of ads in Hong Kong have changed from a celebration of more "traditional" Chinese values to a celebration of more "Western," consumer values. This issue also provides a focus on a subject often missing from studies of advertising and consumer culture--the advertising creatives themselves.