Special Issue Social Media And Mobile Marketing Innovations
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Special Issue Social Media And Mobile Marketing Innovations
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Author :
language : en
Publisher:
Release Date : 2015
Special Issue Social Media And Mobile Marketing Innovations written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Social Media In The Marketing Context
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Author : Cherniece J. Plume
language : en
Publisher: Chandos Publishing
Release Date : 2016-09-30
Social Media In The Marketing Context written by Cherniece J. Plume and has been published by Chandos Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-30 with Computers categories.
Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice. includes extensive literature search on social media in the context of the marketing discipline provides key areas for future research and recommendations for practitioners shows the importance for marketers of understanding individual behaviour on social media
Special Issue Emerging Issues In Internet Social Media And E Marketing
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Author :
language : en
Publisher:
Release Date : 2013
Special Issue Emerging Issues In Internet Social Media And E Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
The Sage Handbook Of Social Media Marketing
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Author : Annmarie Hanlon
language : en
Publisher: SAGE
Release Date : 2022-06-16
The Sage Handbook Of Social Media Marketing written by Annmarie Hanlon and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-16 with Business & Economics categories.
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media
Integrating Social Media Into Business Practice Applications Management And Models
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Author : Lee, In
language : en
Publisher: IGI Global
Release Date : 2014-06-30
Integrating Social Media Into Business Practice Applications Management And Models written by Lee, In and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-30 with Business & Economics categories.
"This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--Provided by publisher.
Big Data
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Author : Amandeep Singh
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2022-09-06
Big Data written by Amandeep Singh and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-06 with Business & Economics categories.
Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.
Special Issue Social Media For Marketing And Advertising
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Author : Neil Frederick Hair
language : en
Publisher:
Release Date : 2012
Special Issue Social Media For Marketing And Advertising written by Neil Frederick Hair and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Special Issue Mobile Marketing
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Author : Venkatesh Shankar
language : en
Publisher:
Release Date : 2016
Special Issue Mobile Marketing written by Venkatesh Shankar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Mobile Marketing
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Author : Indranil Bose
language : en
Publisher:
Release Date : 2008
Mobile Marketing written by Indranil Bose and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.