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Sponsoring Und Andere Vertr Ge Zur F Rderung Berindividueller Zwecke

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Sponsoring Und Andere Vertr Ge Zur F Rderung Berindividueller Zwecke

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Author : Renate Schaub
language : de
Publisher: Mohr Siebeck
Release Date : 2008

Sponsoring Und Andere Vertr Ge Zur F Rderung Berindividueller Zwecke written by Renate Schaub and has been published by Mohr Siebeck this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Law categories.

Sponsoring Und Andere Vertr Ge Zur F Rderung Berindividueller Zwecke

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Author :
language : en
Publisher:
Release Date : 2012

Sponsoring Und Andere Vertr Ge Zur F Rderung Berindividueller Zwecke written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.

Sponsoring als Schlüsselbegriff im Zusammenhang mit der Finanzierung sportlicher, kultureller oder sozialer Aktivitäten und zugleich als wichtiges Instrument der Unternehmenskommunikation wurde im deutschen Recht bislang nur ansatzweise erfasst. Renate Schaub stellt nach einer ausführlichen Rechtstatsachenanalyse Sponsoringverträge in den größeren Zusammenhang von Verträgen zur Förderung überindividueller Zwecke, analysiert und systematisiert diese Rechtsgeschäfte (u.a. auch zahlreiche ganz oder teilweise unentgeltliche Geschäfte, Werbeverträge, Lizenzverträge) und entwickelt Regeln zu ihrer zivilrechtlichen Erfassung und zur Rechtsgestaltung. Schwerpunkte liegen unter anderem auf der Weiterentwicklung der Grundsätze zur Erfassung typengemischter Verträge und zur Vermarktung persönlichkeitsrechtlich geprägter Rechtspositionen. Auch die Bezüge der untersuchten Rechtsgeschäfte zu anderen Rechtsgebieten, insbesondere zum Lauterkeits- und Medienrecht, werden erörtert. Die Autorin konkretisiert den Typus des Sponsoringvertrags als Rechtsgeschäft, bei dem der Gesponserte eine Kommunikationsleistung erbringt und dafür vom Sponsor eine Förderleistung erhält, als Grundlage der vertragsrechtlichen Beurteilung und differenziert nach der Interessenstruktur zwischen zwei Untertypen, die sich aus dem übergeordneten Blickwinkel der Analyse von Verträgen zur Förderung überindividueller Zwecke ergeben. Abschließend arbeitet sie grundlegende vertragsrechtliche Strukturen der Förderung überindividueller Zwecke heraus.

Harmonies Of Political Economy

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Author : Frédéric Bastiat
language : en
Publisher:
Release Date : 1860

Harmonies Of Political Economy written by Frédéric Bastiat and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1860 with Economics categories.

Yearbook 2004

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Author : International Tribunal for the Law of the Sea
language : en
Publisher: Martinus Nijhoff Publishers
Release Date : 2004

Yearbook 2004 written by International Tribunal for the Law of the Sea and has been published by Martinus Nijhoff Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Reference categories.

The International Tribunal for the Law of the Sea is an independent judicial body established by the United Nations Convention on the Law of the Sea to adjudicate disputes arising out of the interpretation and application of the Convention. The Tribunal is open to States Parties to the Convention. It is also open to entities other than States Parties (States and international organizations non-parties to the Convention and natural or juridical persons) in cases provided for in the Convention or other agreements conferring jurisdiction on the Tribunal. The Yearbook will give lawyers, scholars, students as well as the general public easy access to information about the jurisdiction, procedure and organization of the Tribunal and also about its composition and activities in 2004. The Yearbook is prepared by the Registry of the Tribunal and is also available in French (Annuaire 2004).

Marketing Problems

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Author : Melvin Thomas Copeland
language : en
Publisher: Legare Street Press
Release Date : 2023-07-18

Marketing Problems written by Melvin Thomas Copeland and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with categories.

This book dives deep into the world of marketing, providing insightful and strategic solutions to common marketing problems. With real-world examples and practical advice, this book is an essential resource for anyone interested in marketing. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Managing Nonprofit Organizations

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Author : Diane Borst
language : en
Publisher:
Release Date : 1977

Managing Nonprofit Organizations written by Diane Borst and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Nonprofit organizations categories.

Food Marketing To Children And Youth

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Author : Institute of Medicine
language : en
Publisher: National Academies Press
Release Date : 2006-05-11

Food Marketing To Children And Youth written by Institute of Medicine and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-11 with Medical categories.

Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.

Public Relations And Communication Management

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Author : Krishnamurthy Sriramesh
language : en
Publisher: Routledge
Release Date : 2013-06-07

Public Relations And Communication Management written by Krishnamurthy Sriramesh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-07 with Language Arts & Disciplines categories.

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

Handbuch Marketing Kommunikation

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Author : Ralph Berndt
language : de
Publisher: Springer-Verlag
Release Date : 2013-03-08

Handbuch Marketing Kommunikation written by Ralph Berndt and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-08 with Business & Economics categories.

Vor mehr als 20 Jahren hat Karl-Christian Behrens im Gabler-Verlag das "Handbuch der Werbung" herausgegeben. Dieses Buch stellt eine Zusammenfassung des Entwicklungs standes der Werbung im Jahre 1970 dar; die Autoren haben aus wissenschaftlicher und aus praktischer Sicht die Werbung, deren Grundlagen, Probleme, Institutionen sowie deren Planung und Kontrolle beschrieben. In den letzten 20 Jahren hat sich die Werbung als Marketing-Instrument in verschiedenster Weise rasant entwickelt: Die Rahmenbedingungen fUr die Marketing -Kommunikation (wie Wertewandel, hOheres UmweltbewuBtsein, stlirkere Erlebnisorientierung, hiiufiger anzutreffendes Low Invol vement sowie Informationsuberlastung der Konsumenten) haben sich deutlich verfuldert. Intemationale Kommunikations-Strategien sowie Konzepte fur die taktische Intematio nale Kommunikationspolitik sind aufgrund der Globalisierung von Mlirkten, der Ent wicklung supranationaler Konsumententrends und der wachsenden Bedeutung von Welt marken erforderlich geworden. Hinzugekommen sind weitere Instrumente der Marketing-Kommunikation wie Sponso ring, Product Placement, Product Publicity oder die Corporate-Identity-Policy. Die Bedeutung von Messenhat deutlich zugenommen; adaquate Management-Konzepte fUr Messe-Beteiligungen sind unabdingbar geworden. Integrierte Konzepte der Marketing-Kommunikation, ausgehend von der angestrebten Corporate Identity, sind notig geworden. Ebenfalls erforderlich geworden sind geeignete organisationspolitische MaBnahmen (von Abstimmungs-Teams bis hin zu Kommunika tions-Managem in Untemehmen) fur die Integrierte Kommunikation. Management-Konzepte fur Kommunikations-Agenturen wie fur das Kommunikations Management im Untemehmen sind erarbeitet worden

Spanning Silos

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Author : David A. Aaker
language : en
Publisher: Harvard Business Press
Release Date : 2008

Spanning Silos written by David A. Aaker and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.

'Spanning Silos' explains how to strengthen your credibility with silo teams and your CEO, use cross-functional teams and other strategic linking devices, foster communication across silos, develop common planning processes, and adapt your brand strategy to silo units.

Sponsoring Und Andere Vertr Ge Zur F Rderung Berindividueller Zwecke

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