Sport Pr Und Pr Im Sport
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Sport Pr Und Pr Im Sport
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Author : Michael Schaffrath
language : de
Publisher: LIT Verlag Münster
Release Date : 2009
Sport Pr Und Pr Im Sport written by Michael Schaffrath and has been published by LIT Verlag Münster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Sports categories.
Sport Public Relations
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Author : G. Clayton Stoldt
language : en
Publisher: Human Kinetics Publishers
Release Date : 2020-10
Sport Public Relations written by G. Clayton Stoldt and has been published by Human Kinetics Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10 with Communication in organizations categories.
"The text provides students and professionals with an understanding of all aspects of sport public relations, framing its discussion in terms of a managerial and proactive approach to PR"--
Sport Public Relations
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Author : G. Clayton Stoldt
language : en
Publisher: Human Kinetics
Release Date : 2012-02-14
Sport Public Relations written by G. Clayton Stoldt and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-14 with Business & Economics categories.
Sport Public Relations: Managing Organizational Communication, Second Edition, takes a comprehensive, businesslike approach to the practice of public relations in sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media’s interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization’s goals. The book covers all aspects of public relations, starting with the foundations of PR in sport and progressing all the way through legal and ethical issues that sport public relations professionals encounter. The second edition has been reorganized to better emphasize new opportunities for sport organizations to directly engage the masses and function as their own media. Following are some of the exciting updates to this edition: • Discussion of social media and other e-technologies now permeates the entire book rather than being limited to a single chapter. • Updated chapters on new media, corporate social responsibility, and legal and ethical issues reflect areas of growing emphasis and concern for sport organizations. • New “Insight From a Professional” and other sidebars offer readers a firsthand account of the roles of PR professionals in today’s sport environment. • A complete set of ancillaries helps instructors incorporate e-technology into their courses and prepare engaging class discussions. In a clear and engaging style, Sport Public Relations, Second Edition, expresses the roles of public relations and PR professionals as vital components to a sport organization’s overall management. Updated tools including sample media releases, credentials letters, and media guides provide students with tangible examples of the work that PR professionals produce. Special elements throughout the text teach students what sport communication work is like, the tasks and dilemmas practitioners face, and available opportunities and careers in the industry. Real-life examples and historical events demonstrate how sport communication has evolved and the vital role it plays in effective sport management. Chapter objectives, key terms, summaries, and learning activities keep students focused on key topics and allow them to better prepare for course projects and class discussion. Sport Public Relations, Second Edition, provides the theoretical basis for industry practice as well as guidance on applying those concepts. Readers will learn about the history of sport public relations and how it is evolving; the foundations for effective media relations in sport, including information services and organization media; and the critical need for a crisis communication plan and management considerations. Readers will also consider the diverse forms of public relations practice, encompassing media, community, employee, investor, customer, donor, and government relations. With this text, both students and professionals will understand the full range of functions in the realm of sport public relations and how to be progressive in their current and future public relations practices.
Sport Public Relations And Communication
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Author : Maria Hopwood
language : en
Publisher: Routledge
Release Date : 2012-05-23
Sport Public Relations And Communication written by Maria Hopwood and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-23 with Business & Economics categories.
An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book to illustrate the practical application of theory discussion questions to help formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice examples used to draw from the authors’ extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.
Sportmanagement
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Author : Jens Behler
language : de
Publisher:
Release Date : 2011
Sportmanagement written by Jens Behler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Electronic books categories.
HauptbeschreibungDie klassische Medienarbeit reicht heutzutage nicht mehr aus, um die Reputation von Vereinen, Sportarten und Sportlern in der Öffentlichkeit zu steigern. Der Aufbau von Vertrauen in einem Umfeld wachsender Anonymität und ein sicherer Umgang mit Social Media sind die aktuellen Herausforderungen der Sport-PR. Günther Suchy und sein Experten-Team vermitteln in diesem Werk die Erfolgsfaktoren professioneller Public Relations im Sport. Das Buch bietet solides Basiswissen über Theorie und Arbeitsfelder der Sport-PR ebenso wie Know-how zu den neuen Chancen der Kommunikation mit Web 2.
Sports Public Relations
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Author : Jacquie L′Etang
language : en
Publisher: SAGE
Release Date : 2013-12-10
Sports Public Relations written by Jacquie L′Etang and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-10 with Business & Economics categories.
Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L’Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice. - Paul M. Pedersen, Indiana University "A cleverly integrated and dynamic text, Sports Public Relations offers incisive PR guidance for navigating sport’s vast industrial scale, intractable social impact, turbulent political arena, and insatiable entertainment appetite. This cutting-edge text tackles the sport mediascape with originality and poise, ensuring it will quickly become a must-read for any PR-savvy sport marketer." - Aaron Smith, RMIT University Sport is one of the world′s major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This book: Explains how PR issues arise for sport and sports business and how PR approaches and thinking may be used to solve them. Shows how and when the sports industry needs PR experts. Explores the connection between strategy and communication as they apply to sport and PR. Teaches students strategic and critical thinking essential for PR work. Sports Public Relations is an essential guide for students in PR, sport studies, sport marketing and sport communication.
Sport Public Relations
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Author : G. Clayton Stoldt
language : en
Publisher: Human Kinetics Publishers
Release Date : 2012
Sport Public Relations written by G. Clayton Stoldt and has been published by Human Kinetics Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Sport Public Relations, Second Edition, expresses the roles of public relations and PR professionals as vital components to a sport organization’s overall strategies and mediated messages.
Sport Pr Als Beruf
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Author : Michael Schaffrath
language : de
Publisher: LIT Verlag Münster
Release Date : 2012
Sport Pr Als Beruf written by Michael Schaffrath and has been published by LIT Verlag Münster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Mass media and sports categories.
Intereffikation Von Sport Pr Und Sportjournalismus
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Author : Julia Konitzer
language : de
Publisher: Springer-Verlag
Release Date : 2019-05-13
Intereffikation Von Sport Pr Und Sportjournalismus written by Julia Konitzer and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-13 with Language Arts & Disciplines categories.
Erstmals wird das Intereffikationsmodell, mit dem die wechselseitigen Abhängigkeiten zwischen PR und Journalismus beschrieben wird, auf den Bereich Sport übertragen und empirisch analysiert: Julia Konitzer untersucht einerseits, ob es die Sport-PR schafft, PR-Informationen in der Sportberichterstattung zu platzieren. Andererseits überprüft sie, ob und inwiefern der Sportjournalismus aufbereitetes PR-Material verwendet und ob er übernommene PR-Informationen verändert. Anhand eines Mehr-Methoden-Ansatzes (Input-Output-Analyse, Online-Befragung, Leitfadeninterviews) weist die Autorin konkrete Induktionen und Adaptionen zwischen Sport-PR und Sportjournalismus nach und stellt fest, dass die PR weit davon entfernt ist, den Sportjournalismus zu determinieren oder zu instrumentalisieren. Dennoch finden beidseitige Beeinflussungen statt, die medienspezifisch unterschiedlich ausgeprägt sind.
Sports Publicity
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Author : Joseph Favorito
language : en
Publisher: Routledge
Release Date : 2013
Sports Publicity written by Joseph Favorito and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations.