Sports And City Marketing In European Cities
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Sports And City Marketing In European Cities
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Author : Leo van den Berg
language : en
Publisher: Routledge
Release Date : 2017-03-02
Sports And City Marketing In European Cities written by Leo van den Berg and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with Social Science categories.
In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. This mass global audience is invited not only to watch the sporting event, but also to visit the city where it takes place. Such events may help promote the host city as a tourist destination and business location. City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each of these cities, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing and how the cities have attempted to maximize their potential through sports and city marketing policies. A comparison of the findings highlights the merits or disadvantages of sports clusters and strategic co-operation in sports and city marketing.
Sports And City Marketing In European Cities
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Author : Leo van den Berg
language : en
Publisher:
Release Date : 2000
Sports And City Marketing In European Cities written by Leo van den Berg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Sport Recreation And Green Space In The European City
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Author : Peter Clark
language : en
Publisher: Suomalaisen Kirjallisuuden Seura
Release Date : 2009-12-31
Sport Recreation And Green Space In The European City written by Peter Clark and has been published by Suomalaisen Kirjallisuuden Seura this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-31 with Technology & Engineering categories.
Green space has become a major issue in European cities in recent years as a result of enhanced environmental awareness, urban marketing, planning policy and growing population densities. Up to now, however, the subject of sports areas and grounds has attracted little research, despite the fact that since the First World War such public and private areas – from football pitches and running tracks to golf courses and tennis courts – have often comprised one of the most important and extensive types of green space in the European city. This book presents a pioneering comparative and multidisciplinary analysis of the development, use and impact of sports areas in the European city from the start of the 20th century up to the present time. Employing a range of historical, spatial and ecological approaches it examines when and why sports areas evolved, the contribution of municipalities and the private sector, the role of gender and class, and the impact on the urban landscape and ecology. Chapters cover urban sports areas in Finland, Britain, the Netherlands, Germany and Italy, illustrating the contrasts in the provision of green space across Europe.
Sport And Urban Space In Europe
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Author : Thierry Terret
language : en
Publisher: Routledge
Release Date : 2017-10-02
Sport And Urban Space In Europe written by Thierry Terret and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-02 with Sports & Recreation categories.
Filling a gap in the literature on the history of sport in Europe, the book brings together complementary studies on diverse aspects of the interrelation between sport and urban space. Going from geography to political science, from sports history to urban and transport history, it suggests a three-fold approach. A first thematic group of researches ranges around "Sport Development and Urban Spaces", exploring the impact of the city on the rise of sport. A second focal point is related to "Sport Policies and Local Identities" with a special attention given to the making of sport venues and competitions in the making of urban identity. A third thematic group includes studies on "Sport Facilities, Engineers and Workers". The articulation of the three parts builds a unique contribution to the process of identity making at a European level. This book was published a sa special issue of the International Journal of the History of Sport.
Integrated Marketing Communications Strategies And Tactical Operations In Sports Organizations
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Author : Dos Santos, Manuel Alonso
language : en
Publisher: IGI Global
Release Date : 2019-01-25
Integrated Marketing Communications Strategies And Tactical Operations In Sports Organizations written by Dos Santos, Manuel Alonso and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-25 with Business & Economics categories.
As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.
Sport Tourism Destinations
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Author : James Higham
language : en
Publisher: Routledge
Release Date : 2007-03-30
Sport Tourism Destinations written by James Higham and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-30 with Business & Economics categories.
Few forces in contemporary society influence the fortunes of tourism destinations more immediately than sport. From football fans to kayaking, Sports Tourism Destinations: issues, opportunities and analysis examines the planning, development and management of sport tourism destinations. With contributions from international experts, this book looks at the dramatic effects sports tourism has on the economy and future of tourism destinations. Divided into four parts, the book systematically covers: Sports tourism destination analysis: applies principles of destination resource analysis to the study of sport tourism destinations Destination planning and development: illustrates the mutually beneficial links between sport, tourism and destination planning. Destination marketing and management: explores theoretical and applied aspects of sport tourism destination marketing and management Sport tourism impacts and environments: identifies and discusses critical issues of sustainable development at sport tourism destinations Practical case studies in each chapter illustrate and highlight the links between sport tourism theory and practice, making this book a vital resource for lecturers and students alike.
Sport Tourism
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Author : Heather J. Gibson
language : en
Publisher: Routledge
Release Date : 2013-09-13
Sport Tourism written by Heather J. Gibson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-13 with Business & Economics categories.
The study of sport tourism is on the cusp of moving from a descriptive phase of research into an analytical phase. Consequently, many academics and graduate students are searching for theories upon which to ground their work. This book draws upon theories and concepts from sociology and anthropology (the socio-cultural perspective), sport and tourism studies, and business studies. One of the dangers of a new area of study is that the body of knowledge is built on a range of seemingly unrelated studies. By grounding work in a theoretical perspective, future work can be linked to, and contribute to building a cohesive understanding of various aspects of sport tourism. This book is an edited collection written by some of the top scholars working in a particular domain throughout the world, providing a compendium of theories and concepts that can be used to frame research on various aspects of sport tourism. This volume was previously published as a special issue of the journal Sport in Society.
Industrial Tourism
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Author : Alexander H.J. Otgaar
language : en
Publisher: Routledge
Release Date : 2016-05-23
Industrial Tourism written by Alexander H.J. Otgaar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-23 with Political Science categories.
Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors - and consequently their local regions - to the public. But how can these opportunities be organised in a way that enables both the city and the enterprise to take advantage? This book analyzes the conditions for successful industrial tourism development using case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, and makes astute recommendations for cities and companies with ambitions in this field.
Industrial Tourism
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Author : Rachel Xiang Feng
language : en
Publisher: Ashgate Publishing, Ltd.
Release Date : 2012-11-28
Industrial Tourism written by Rachel Xiang Feng and has been published by Ashgate Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-28 with Political Science categories.
Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors - and consequently their local regions - to the public. But how can these opportunities be organised in a way that enables both the city and the enterprise to take advantage? This book analyzes the conditions for successful industrial tourism development using case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, and makes astute recommendations for cities and companies with ambitions in this field.
Empowering Metropolitan Regions Through New Forms Of Cooperation
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Author : Alexander Otgaar
language : en
Publisher: Routledge
Release Date : 2017-03-02
Empowering Metropolitan Regions Through New Forms Of Cooperation written by Alexander Otgaar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with Science categories.
This insightful book analyzes the development of cross-border and cross-sector partnerships in a number of European cities and regions. Including, amongst others, Copenhagen, Budapest, Helsinki, Munich and Catalonia, these case studies shed light on the factors determining the success or failure of the coalition-forming process. Over the course of the nine case studies, the following questions are addressed: - What forms of metropolitan and/or regional partnerships can be found? -