Stakeholderspezifische Wirkung Von Corporate Brands

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Stakeholderspezifische Wirkung Von Corporate Brands

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Author : Lars Fiedler
language : de
Publisher: Springer-Verlag
Release Date : 2007-12-14

Stakeholderspezifische Wirkung Von Corporate Brands written by Lars Fiedler and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-14 with Business & Economics categories.

Lars Fiedler entwickelt ein umfassendes Modell zur Erfassung der Auswirkung des Corporate Branding. Darauf aufbauend erarbeitet er ein Stakeholder-Management-Cockpit für einen generischen, entscheidungsorientierten Prozess zur Führung von Unternehmensmarken.

Multisensory Impact Of Sport Events

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Author : Thorsten Tham
language : en
Publisher: Springer
Release Date : 2016-01-13

Multisensory Impact Of Sport Events written by Thorsten Tham and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-13 with Business & Economics categories.

Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club.

Internal Brand Management In An International Context

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Author : Christina Ravens
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-10-29

Internal Brand Management In An International Context written by Christina Ravens and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-29 with Business & Economics categories.

Employees with a sound knowledge of and strong commitments to a brand are likely to display behaviors that conform to a brand’s identity, so called brand citizenship behavior. Organizations have access to various internal branding instruments that support commitment structures but multinational corporations are challenged by a diverse workforce environment. The study analyzes the relevance of these instruments across a German, Chinese and North American sample. This research further analyzes the impact of an individual’s cultural values on brand commitment which is an antecedent to brand citizenship behavior.

User Generated Branding

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Author : Ulrike Arnhold
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-22

User Generated Branding written by Ulrike Arnhold and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-22 with Business & Economics categories.

From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.

Employer Branding Als Bestandteil Einer Ganzheitlichen Markenf Hrung

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Author : Birgit Sponheuer
language : de
Publisher: Springer-Verlag
Release Date : 2010-01-27

Employer Branding Als Bestandteil Einer Ganzheitlichen Markenf Hrung written by Birgit Sponheuer and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-27 with Business & Economics categories.

Mit der Gewinnung und Bindung der richtigen Mitarbeiter steht und fällt der Erfolg von Unternehmen in der heutigen Wissensgesellschaft. Im Wettbewerb um Talente werden daher zunehmend die im Marketing erforschten Mechanismen der Marke unter dem Stichwort "Employer Branding" auf den Arbeitsmarkt übertragen. Doch Employer Branding ist keine reine HR-Disziplin. Koordination ist gefragt, um die Zielgruppen am Absatz- und am Arbeitsmarkt mit jeweils gezielten Botschaften glaubwürdig anzusprechen. Birgit Sponheuer zeigt, wie eine Employer Branding-Strategie in Abstimmung mit der konsumentengerichteten Markenführung erfolgreich entwickelt und umgesetzt werden kann.

Kreativit T Als Bestandteil Der Markenidentit T

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Author : Evelyn Kästner
language : de
Publisher: Springer-Verlag
Release Date : 2009-11-24

Kreativit T Als Bestandteil Der Markenidentit T written by Evelyn Kästner and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-24 with Business & Economics categories.

Dass Innovationen ihren Ursprung in kreativen Mitarbeitern haben, nimmt Evelyn Kästner zum Ausgangspunkt für eine verhaltenstheoretische Betrachtung der kreativitätsfördernden Determinanten im Unternehmenskontext.

Stakeholderorientierte F Hrung Gro Er Stiftungen

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Author : Barbara Stahl
language : de
Publisher: Springer-Verlag
Release Date : 2014-11-18

Stakeholderorientierte F Hrung Gro Er Stiftungen written by Barbara Stahl and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-18 with Business & Economics categories.

Aus einer verhaltenswissenschaftlichen Perspektive heraus untersucht Barbara Stahl die zentralen Einstellungen der Stakeholder wie Markenimage, Zufriedenheit, Vertrauen und Commitment und stellt diese psychologischen Konstrukte in einen Kausalzusammenhang mit der Stiftungsperformance. Während die marktorientierte Führung von Unternehmen seit vielen Jahren sowohl in der Marketingtheorie als auch in der Unternehmenspraxis fest verankert ist, findet die dazu äquivalente Stakeholderorientierung von sachzielorientierten Stiftungen in der theoretischen und praktischen Auseinandersetzung (noch) wenig Aufmerksamkeit.

Deutsche Nationalbibliographie Und Bibliographie Der Im Ausland Erschienenen Deutschsprachigen Ver Ffentlichungen

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Author :
language : de
Publisher:
Release Date : 2007

Deutsche Nationalbibliographie Und Bibliographie Der Im Ausland Erschienenen Deutschsprachigen Ver Ffentlichungen written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with German literature categories.

Corporate Futures

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Author : Angela Kalisch
language : en
Publisher:
Release Date : 2002

Corporate Futures written by Angela Kalisch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Ecotourism categories.

Drawing on examples of ethical business and fair trade in other industries, outlines the route forward for tourism. Examples of good social and environmental practice already being implemented by the tourism industry are given and practical tools suggested for tourism businesses to adopt.

Brand Attachment

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Author : C. Whan Park
language : en
Publisher: Now Publishers Inc
Release Date : 2008

Brand Attachment written by C. Whan Park and has been published by Now Publishers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.

The purpose of this review is to provide an overview of various literatures related to consumer search for information, and its effect on markets. Normative models of consumer search prior to purchase, and of consumer search through experience, are reviewed first. Models of consumer consideration set formation are also outlined. These models are generally based on consumers balancing the costs and benefits of search, which implies that search should be limited if it is costly. The extensive empirical literature on consumer search, which is reviewed next, does indicate that search is limited. The third major section of this review discusses the effect of search on market equilibrium, and market forces related to the supply of information. These include models of how advertising, retailing, and the Internet become organized to facilitate consumer search. The review concludes with a discussion of overall findings and suggestions for further research.