Step By Step Lighting For Studio Portrait Photography

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Step By Step Lighting For Outdoor Portrait Photography

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Author : Jeff Smith
language : en
Publisher: Amherst Media
Release Date : 2014-04-15

Step By Step Lighting For Outdoor Portrait Photography written by Jeff Smith and has been published by Amherst Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-15 with Photography categories.

Hit the ground running with this no-nonsense guide to outdoor portraits! Acclaimed photo-educator Jeff Smith shows you how to design beautiful images that virtually sell themselves. Quick lessons take you through every step of the process in detail, showing you how to select locations, and then use natural light alone or in harmony with reflected light and/or strobe lighting for flawless results. Smith shows you what to look for (and avoid) when lighting the subject’s eyes and face, and demonstrates exactly how to balance your scene and subject for portraits all day long (even at the tricky midday hours). With this all-day approach to location lighting, you’ll be able to book sessions that are more personalized, more profitable, and more convenient—for both you and your clients.

Portrait Pro

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Author : Jeff Smith
language : en
Publisher: Amherst Media
Release Date : 2014-08-18

Portrait Pro written by Jeff Smith and has been published by Amherst Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-18 with Photography categories.

Droves of hobbyist photographers make a move to professional photography every year. They read a few books, watch rock star photographers shoot online, make business cards, and forge their path to a new career. When they book clients, work through the session, proof their images, and conduct a sales session, though, they encounter artistic, organizational, and financial problems they had not anticipated, and many stall out. In this book, Jeff Smith focuses on finding an audience and a target demographic, honing your posing and lighting skills, working with clients, and managing business and personnel concerns. Smith begins by taking a close look at the mind-set required for forging ahead as a professional photographer. He shows you how to define and target the clientele you want to work with and teaches you skillful approaches for creating and maintaining a strong photographer–client relationship. He notes that many photographers enter the business to create images that please them and explains that to be successful, photographers must instead learn to gain insight into just what the client wants to see in the final photos in order to maximize profits and keep clients coming back for more. With a clearly defined objective and approach outlines, Smith moves on to tackle common technical issues that new pros find daunting. He provides tips for creating perfect lighting in the studio and outdoors. He also discusses positioning for every part of the body, to create an ideal presentation to the camera. Next, he provides compositional tips—from where to position the subject in the frame, to selecting the best camera angle, to cropping for impact—in order to maximize image impact and present the best-possible image to your client. Finally, with the technical and artistic fields addressed, Smith turns to a discussion on the business side of the profession. He offers advice on acquiring equipment, understanding costs and pricing, creating new business opportunities, identifying an ideal studio location, and even managing your time.

Pricing Your Portraits

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Author :
language : en
Publisher: Amherst Media
Release Date : 2015-04-20

Pricing Your Portraits written by and has been published by Amherst Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-20 with Photography categories.

Portrait photographers agree that one of the most important yet shrouded aspects of running a successful business is accurately pricing your products for profit. Some charge too little, then scramble to photograph and edit photos for throngs of clients, only to become overwhelmed and burn out. Others price too low initially, just to get people in the door, but soon mark up their prices and lose clients to new photographers who charge rock-bottom prices. There are still others who price themselves out of the game right out of the gate. Jeff Smith, owner of two thriving portrait studios teaches you how to tackle one of photography’s most vexing problems—working out a pricing structure that allows you to cover your costs and clear a profit that you can live comfortably with. Smith begins by showing you methods that he—and countless other pros—have used in a misguided attempt to reap a great cash flow, helping you avoid time-and-revenue-burning missteps. Next, he walks you through the process of figuring out where your money goes—How much should you shell out for new equipment? What falls into the category of “overhead?” How much do you need to pay your staff and yourself?—and then moves on to show ways to cut costs, price individual prints and packages, maintain your desired business volume, retain existing clients, and delegate tasks in order to work smartly toward profitability—all while enjoying your work and achieving professional and creative satisfaction.

Shaping Light

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Author : Glenn Rand
language : en
Publisher: Amherst Media
Release Date : 2014-05-13

Shaping Light written by Glenn Rand and has been published by Amherst Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-13 with Photography categories.

While light is required to make a photograph, light alone is not enough. More often, it is the way the light has been modified and shaped that brings an image to life. In this book, Glenn Rand and Tim Meyer offer a comprehensive approach to the tools and techniques photographers can use to shape the light—creating the style, energy, emotion, and feeling that make a photograph exceptional. Clear text is paired with ample before-and-after images and diagrams to make learning easy. Beginning with the physics of light, the authors show you how to predict light’s interaction with the surface of the subject/object you are photographing. Based on this, you can begin to make informed decisions about what kinds of modifiers will help you achieve the look you want. Using softboxes, umbrellas, masks, gels, reflectors, and more, you’ll learn to precisely control the light’s diffused edge and ratio for precise, flawless results.

Foundations Of Posing

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Author :
language : en
Publisher: Amherst Media
Release Date : 2015-10-13

Foundations Of Posing written by and has been published by Amherst Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-13 with Photography categories.

With tips for posing the young and old, males and females, singles, couples, and groups in both indoor and locations and in reclining, seated, and standing poses, from full-length to close-up, this book will walk you through all aspects of posing and balance with examples and easy to follow instructions.

Photograph The Face

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Author :
language : en
Publisher: Amherst Media
Release Date : 2014-06-10

Photograph The Face written by and has been published by Amherst Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-10 with Photography categories.

The most essential factor in creating a successful, salable portrait is properly lighting the face. But, every face is different, and, each face type requires a different style of lighting. It is imperative that the photographer realizes this. From the subjects’ complexion and facial size, to their clothing, hair color and setting, there are many aspects to consider when lighting a client. The photographer must also take into consideration what type of product the client wants: senior portrait, bridal portrait, glamour or professional. Each one of these requires something different. Properly and efficiently addressing all of these factors will set you and your business apart from the competition. In this book, Smith focuses on teaching photographers how to conceptualize and produce portraits that will please the client. He emphasizes that he is not creating his own artistic vision, but that he is crafting what the client wants. That is not to say the results aren’t artful and creative. Both of those things are very important, as Smith shows, but the main goal as a successful professional photographer is to create portraits that the subject wants to buy. Smith advises photographers to be aware of a subject’s self-image when creating the portrait, being sure not to light them in a manner that is unflattering or distorted. Success in creating salable portraits relies as much on understanding people and the way our self image functions as it does understanding the proper techniques of lighting. First, Smith discusses the differences between face types and what to be aware of when setting up the lighting for each. Proper metering and placement of light source are essential to controlling your highlights, your shadowing and the transition area in between. Establishing a system for modifying your lighting setup for each subject is emphasized. The concept of Camera Sight, or visualizing the finished photo ahead of time to look for potential problem areas, is very important. As Smith admits, this skill comes with experience. Where he once had to take many test shots to pick out these issues, he is now able to able to see them before he shoots a single frame. This is a skill that develops over time with training and practice. The author then explains the differences between shooting in a studio and shooting on location, both indoors and outdoors. Different equipment is required for each scenario, but the equipment used for shooting outdoors can even differ depending on the time of day. While the most ideal natural light occurs just after sunrise or just before sunset, most customers do not want to have their portraits taken at 5am or late in the day. So, the photographer needs to be prepared to shoot in the harsh midday sun. In addition to lighting the face, the photographer must find usable light to illuminate the background properly. Smith details the lighting system he uses for outdoor portraiture and presents it in the context of his shooting experiences. While studio shoots provide greater levels of comfort and consistency compared to a location shoot, there are still many things required to get that perfect shot. Properly applying fill, accent light and shadowing are just as important in the studio as they are on location. Understanding the concepts of traditional lighting allows the photographer to consistently create studio portraits that will please any customer. The most important part of the face to light properly is the eyes. Smith explains in detail what factors a successful photographer must consider to get the final portrait every client wants. Whether it is a difference in the size of the client’s eyes or ears, asymmetrical lips, or a crooked nose, there are ways to light these to correct the differences. Using artistry and creative vision to adapt from the comfort of studio shoots to the complicated and diverse demands of location shoots, Smith provides the reader with the tools to capture what the client wants every time.

Essential Elements Of Portrait Photography

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Author : Bill Israelson
language : en
Publisher: Amherst Media
Release Date : 2014-09-22

Essential Elements Of Portrait Photography written by Bill Israelson and has been published by Amherst Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-22 with Photography categories.

Creating an idealized image of a subject is a portrait photographer's job. However, the approach is not quite formulaic. From one subject to the next and one day to the next, there are different goals and scenarios—on Monday, you may be tasked with photographing your subjects under cloudy skies on a beach; on Tuesday, you may need want to downplay your client's wide hips in the studio; on Wednesday, you may want to create dramatic lighting for an actor's portfolio—on-stage. Every day, there is a unique challenge to meet, often under varying conditions. So, how do you make a magically good portrait during every shoot? In this book, Bill Israelson shows you how to tackle the problem of creating a great portrait of your every client. Beginning with a discussion on equipment essentials, breaking the discussion into two topics—gear for studio work and portable equipment for location work. Next, you'll learn simple posing strategies for making women, men, kids, and groups looks their best in any presentation. You'll learn how to position the body from head to toe to maximize assets and downplay common problem areas. Lighting is the backbone of every image. In the studio, you have complete control over every facet of the lighting—from its hardness or softness to its color temperature and direction. On location, the basic principles of good lighting still apply—but the quality and quantity of light is subject to change. Israelson shows you how to harness the available light and supplement it when needed to create saleable images every time. With straightforward, jargon-free text and a wide range of image examples, this book will help you quickly learn how to improve your portrait results to create client-pleasing portraits every time.

The Digital Photographer S Guide To Natural Light Family Portraits

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Author : Jennifer George
language : en
Publisher: Amherst Media
Release Date : 2011-05-01

The Digital Photographer S Guide To Natural Light Family Portraits written by Jennifer George and has been published by Amherst Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-01 with Photography categories.

Detailing all the skills photographers need to successfully create natural-light family portraits, this handbook covers all aspects of the process, from attracting clients and planning the session to posing small families or large groups. Techniques for working outdoors, at the familyÕs home, or in a natural-light studio setting are included along with detailed information on post-production, album design, and marketing techniques for attracting clients. Advanced amateur and professional photographers will learn how to create a picture-perfect rendering by manipulating ever-changing and difficult-to-predict outdoor lighting and cultivating a cohesive look through harmonious poses, expressions, and clothing. This unique handbook is essential for family photographers looking to engage the family and bring out their subjectsÕ interpersonal relationships and individual personalities.

The Speedlight Studio

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Author : Michael Mowbray
language : en
Publisher: Amherst Media
Release Date : 2015-01-13

The Speedlight Studio written by Michael Mowbray and has been published by Amherst Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-13 with Photography categories.

In this book, Michael Mowbray shows readers how to set up a completely speedlight-based portrait photography studio. He goes in depth regarding gear and techniques, providing photographers with scores of example portraits and lighting diagrams to make it easy to follow along and replicate the portrait lighting effects that he shows. Readers will learn about selecting speedlights (Mowbray covers Canon, Nikon, and third-party units), learning standard operations, and working with the units on the camera’s hot shoe (a connectivity device on top of the camera) or in the periphery for more flexible, controllable results. Readers will learn why modifying the light from speedlights will produce a lot more bang for their buck and will also discover a host of tools—commercial and DIY—that can be used to change the direction, color, and quality of light for the ultimate artistic control.

Maximizing Profits

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Author : Lori Nordstrom
language : en
Publisher: Amherst Media
Release Date : 2015-03-16

Maximizing Profits written by Lori Nordstrom and has been published by Amherst Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-16 with Photography categories.

If you’ve got great camera skills and want to take the plunge and make your passion a career, you’ll need to build a solid business foundation from which your passion and creativity can take flight. If you’re like most artists, the business side of things seems a bit dry—and it may be something you dread. Fortunately, Lori Nordstrom takes the sting out of your studies and gives you all of the skills you need to plan your business, attract the attention of the clientele you want to serve, recruit a staff that supports your creative and financial objectives, create a top-notch customer-service experience, and show and sell your unique images to happy clients, time after time. Lori Nordstrom is an award-winning photographer and an active lecturer and blogger who inspires other photographers to make smart business decisions that positively impact the children-and-family portrait industry as a whole. In this book, she’s compiled her hard-won tips, sharing clear, simple ideas for developing your personal style; identifying your ideal client base, creating a referral system, constructing displays, getting media coverage, and hosting events. She’ll also help you understand how to hire a staff, create a budget, schedule your time, manage your workflow, and establish a sense of value and a cost structure that allows for a nice profit. Because all of your pre-session efforts should lead to a successful photographic experience for your clients, special attention is given to cultivating a standout studio experience that allows clients to feel relaxed, happy, and yes, pampered. Nordstrom also helps readers work through some issues that are notoriously challenging for photographers—breaking free of pricing set points, selling their products, and overcoming client objections to close the sale. This book offers a fresh, exciting, and friendly approach to building a sustainable business that affords photographers the opportunity to confidently create—and make a great living.