Storytelling Auf Social Media Potenzial Moderner Pr
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Storytelling Auf Social Media Potenzial Moderner Pr
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Author : Marina Aparicio-Mijares
language : de
Publisher: GRIN Verlag
Release Date : 2022-10-19
Storytelling Auf Social Media Potenzial Moderner Pr written by Marina Aparicio-Mijares and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-19 with Business & Economics categories.
Studienarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Hochschule Fresenius Idstein, Sprache: Deutsch, Abstract: Ziel dieser wissenschaftlichen Arbeit ist es, aufzuzeigen, wie bedeutsam erfolgreiches Storytelling auf sozialen Medien wie beispielsweise YouTube, Facebook oder Instagram. Moderne Unternehmenskommunikation bedeutet, analoge Instrumente durch digitale Formate zu ergänzen, wenn nicht sogar komplett damit auszutauschen. Es ist das Zeitalter des Stakeholdermanagements, in dem die Begriffe Beziehungskapital, Reputation und Kundenbindung groß geschrieben sind. Das Erzählen von Geschichten zieht schon seit Jahrhunderten die Menschen in den Bann und lenkt Aufmerksamkeit auf sich. Das strategische Narrativ in den Marketing-Mix zu integrieren ist für viele Unternehmen und Marken nichts Neues, man kennt beispielsweise noch die Coca Cola Zero Werbung aus dem Jahr 2014, in welcher der Held und Torhüter der Fußball WM 2015 Manuel Neuer eine Person versucht davon zu überzeugen, dass die Coke Zero genauso wie die normale schmeckt und er so auch alles erreichen kann, was er will. Der Werbespot war in aller Munde und tausende Menschen parodierten den Spot und integrierten den viralen Satz „Vielleicht bin ich gar nicht deine Freundin – sondern Manuel Neuer.“ Im Zeitalter der Digitalisierung haben sich für Unternehmen und Marken neue Marketing- und PR-Strategien ergeben - durch das veränderte Kommunikations- und Entscheidungsverhalten von Konsumenten ist Social-Media-Marketing in der Web 2.0 Welt nicht mehr wegzudenken: ob man sich ein Produkt oder Dienstleistung kauft, hängt heutzutage von Empfehlungen anderer, welche meist über soziale Netzwerke kommuniziert werden, ab. Das sogenannte Storytelling – das Erzählen von Geschichten – ist Teil des Social-Media-Marketings und nennt sich dann speziell Social Storytelling. Durch Storytelling können nicht nur individuelle Zielgruppen schneller und einfacher erreicht werden, man stärkt und unterstreicht mit dieser Methode auch die Corporate Identity des Unternehmens.
Strategic Storytelling
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Author : Yayan Sopyan
language : en
Publisher: Kutahu
Release Date : 2023-08-01
Strategic Storytelling written by Yayan Sopyan and has been published by Kutahu this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-01 with Business & Economics categories.
In a world saturated with information and competing brands, the ability to craft compelling stories is more critical than ever for businesses and marketers. "Strategic Storytelling: Unlocking the Potential of Content Marketing and Brand Journalism" is a comprehensive guide that explores the art of storytelling as a powerful tool to elevate your brand and captivate your audience. In this thought-provoking book, Yayan Sopyan, a journalist and storyteller, takes you on a transformative journey through the realm of strategic storytelling. Drawing on real-world examples and cutting-edge marketing strategies, Yayan reveals the secrets to crafting narratives that resonate with your audience and drive meaningful engagement. Uncover the Science and Psychology Behind Storytelling: Learn how to tap into the psychology of storytelling to create narratives that evoke emotions, build connections, and inspire action. Yayan delves into the science behind why certain stories leave a lasting impact on our minds and how you can leverage this knowledge to tell stories that drive brand loyalty and advocacy. Develop Your Unique Brand Voice: Discover the key elements of developing an authentic and compelling brand voice. Through insightful exercises and practical tips, you'll find your brand's unique storytelling identity, ensuring your messages are consistently aligned with your values and resonant with your target audience. Harness the Power of Content Marketing: Explore how storytelling can be seamlessly integrated into your content marketing strategy. Whether it's through blog posts, videos, or social media campaigns, Yayan demonstrates how storytelling can transform your content into memorable and shareable experiences that enhance brand awareness and attract new customers. Leverage Brand Journalism for Credibility and Trust: Unveil the world of brand journalism and understand how it enhances your brand's credibility and trustworthiness. By staying true to your brand's values and purpose, you can effectively engage with your audience through transparent and authentic storytelling. Embrace Innovation in Storytelling: Embracing the latest storytelling formats and technologies is essential in the digital age. Learn how to use augmented reality, interactive content, and other emerging technologies to create captivating and immersive storytelling experiences that leave a lasting impression on your audience. Measure Success and Adapt: No storytelling strategy is complete without the ability to measure its impact. Yayan equips you with the tools to track and analyze the effectiveness of your storytelling efforts. Learn how to adapt and refine your storytelling approach based on audience feedback and data-driven insights. "Strategic Storytelling: Unlocking the Potential of Content Marketing and Brand Journalism" is a must-read for marketers, entrepreneurs, and content creators seeking to unlock the full potential of storytelling in today's digital landscape. Whether you're an industry veteran or just starting your journey, this book will empower you to harness the art of storytelling to drive meaningful connections with your audience and thrive in the world of modern marketing.
Resist And Persist
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Author : Amanda Firestone
language : en
Publisher: McFarland
Release Date : 2020-05-05
Resist And Persist written by Amanda Firestone and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-05 with Social Science categories.
To many, the world appears to be in a state of dangerous change. News and fictional media alike report that these are dark times, and narratives of social resistance imbue many facets of Western culture. The new essays making up this collection examine different events and themes of the 2010s that readily acknowledge the struggling state of things. Crucially, these essays look to the resistance and political activism of communities that seek to make long-reaching and institutional changes in the world through a diverse group of media texts. They scrutinize how a society relates to injustices and how individuals enact a desire for change. The authors analyze a broad range of works such as texts as Awake: A Dream from Standing Rock, Black Panther, The Death of Stalin, Get Out, Jessica Jones, Hamilton, The Shape of Water, and Star Wars: The Last Jedi. By digging into these and other works, as well as historic events, the contributors explicate the soul-deep necessity of pushing back against injustice, whether personal or cultural.
Research Anthology On Social Media Advertising And Building Consumer Relationships
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2022-05-13
Research Anthology On Social Media Advertising And Building Consumer Relationships written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-13 with Computers categories.
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Answers For Modern Communicators
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Author : Deirdre Breakenridge
language : en
Publisher: Routledge
Release Date : 2017-09-27
Answers For Modern Communicators written by Deirdre Breakenridge and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-27 with Business & Economics categories.
This book provides students and professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting. Communication expert, Deirdre Breakenridge, examines the ways in which professionals can make the most of their careers in a fast-changing media landscape, offering advice on how new and seasoned executives can utilize and adapt to the latest modes of communication. The author breaks down the eight most critical areas for professionals seeking to develop their communication skills, opening with essentials that will prove useful in any setting. She then details the ways in which organizations can adapt to changes in technology and consumer behavior to improve relationships, social media presence, and brand recognition. The easy to follow question–answer format walks readers through the most pressing, confusing, and frequently asked questions about successful communication with plenty of advice and examples for a better learning experience. Covering traditional business communication topics like partnerships and storytelling, the book also includes material on digital and social media channels as well as a chapter on giving back as a mentor. "Experts Weigh In" boxes feature advice from other top professionals, exposing the reader to multiple perspectives from the field. Grounded in decades of experience, Answers for Modern Communicators will benefit all students getting ready to enter the workforce as well as professionals looking to enhance their communication skills.
Philosophy Of Leisure
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Author : Johan Bouwer
language : en
Publisher: Taylor & Francis
Release Date : 2017-02-17
Philosophy Of Leisure written by Johan Bouwer and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-17 with Philosophy categories.
What is leisure? How does leisure relate to leading a good life? This critical and intelligent study interrogates the basic principles of leisure and demonstrates the continuing relevance of these questions for our society today. It not only explores the traditional philosophical concepts at the heart of leisure studies, but also pursues new possibilities for reconceptualising leisure that have emerged from recent developments in society, technology and the broader discipline of philosophy itself. Approaching leisure from a philosophically inquisitive perspective, the book argues that leisure revolves around the pursuit of happiness, human flourishing and well-being, making it both a state of mind and a state of being. Its exploration of the meaning of leisure addresses key issues such as identity, ethics, spirituality, human experience, freedom, technology, embodiment, well-being, the fundamental properties of leisure and the challenge of offering a meaningful definition. Revitalising the subject of leisure studies with its originality, Philosophy of Leisure: Foundations of the Good Life is fascinating reading for all students and scholars of leisure studies, philosophy, sociology, psychology and ethics.
Digital Storytelling For Brands
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Author : Bridget Tombleson
language : en
Publisher: SAGE Publications Limited
Release Date : 2023-08-26
Digital Storytelling For Brands written by Bridget Tombleson and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-26 with Business & Economics categories.
This is the first digital storytelling textbook to take a business and marketing perspective/application by focusing on brands and consumers.
Embracing Cutting Edge Technology In Modern Educational Settings
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Author : Chee, Ken Nee
language : en
Publisher: IGI Global
Release Date : 2023-12-29
Embracing Cutting Edge Technology In Modern Educational Settings written by Chee, Ken Nee and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-29 with Education categories.
As classrooms transform into dynamic digital arenas, educators are presented with an unprecedented canvas to reimagine teaching methodologies, forging pathways toward enriched engagement, personalized instruction, and unparalleled efficacy. Embracing Cutting-Edge Technology in Modern Educational Settings delves into the fusion of pedagogy and innovation, unraveling the myriad ways through which contemporary technology can revolutionize learning experiences. The book embarks on a comprehensive journey to unearth the profound impact of emerging technologies within the educational landscape of the digital age. This publication is a mosaic of scholarly voices and innovative minds collaborating to illuminate how cutting-edge technology can be seamlessly integrated into modern learning environments. By traversing a spectrum of topics, the book casts light on the paradigm shifts from personalized learning orchestrated by Artificial Intelligence (AI), to the immersive experience offered by virtual and augmented reality, to the engagement entwined within gamified learning. The book acknowledges possibilities for uses of new technology in education will extend far beyond our current capabilities, which raises questions beyond how it can be useful. Ethical nuances are probed, data privacy's mantle must be vigilantly upheld, and the uncharted territories of blockchain, robotics, and quantum computing within education are explored and discussed within this text. The coverage of each topic eludes to the massive potential for transformation. Learning analytics, the educational Internet of Things (IoT), mobile learning, and the ascent of AI-powered tutors all find their place within this technologically enhanced academic sphere. This book is ideal for various stakeholders who share an affinity for the confluence of education and technology, including educators, researchers, technology developers, policymakers, administrators, and graduate students.
Alice In Transmedia Wonderland
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Author : Anna Kérchy
language : en
Publisher: McFarland
Release Date : 2016-08-16
Alice In Transmedia Wonderland written by Anna Kérchy and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-16 with Literary Criticism categories.
Part of Alice's appeal is her ambiguity, which makes possible a range of interpretations in adapting Lewis Carroll's classic Wonderland stories to various media. Popular re-imaginings of Alice and her topsy-turvy world reveal many ways of eliciting enchantment and shaping make-believe. Late 20th century and 21st century adaptations interact with the source texts and with each other--providing readers with an elaborate fictional universe. This book fully explores today's multi-media journey to Wonderland.
Debates For The Digital Age
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Author : Danielle Sarver Coombs
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2015-11-23
Debates For The Digital Age written by Danielle Sarver Coombs and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-23 with Technology & Engineering categories.
By evaluating the Internet's impact on key cultural issues of the day, this book provides a comprehensive overview of the seismic technological and cultural shifts the Internet has created in contemporary society. Books about Internet culture usually focus on the people, places, sites, and memes that constitute the "cutting-edge" at the time the book is written. That approach, alas, renders such volumes quickly obsolete. This provocative work, on the other hand, focuses on overarching themes that will remain relevant for the long term. The insights it shares will highlight the tremendous impact of the Internet on modern civilization—and individual lives—well after specific players and sites have fallen out of favor. Content is presented in two volumes. The first emphasizes the positive impact of Internet culture—for example, 24-hour access to information, music, books, merchandise, employment opportunities, and even romance. The second discusses the Internet's darker consequences, such as a demand for instant news that often pushes journalists to prioritize being first over being right, online scams, and invasions of privacy that can affect anyone who banks, shops, pays bills, or posts online. Readers of the set will clearly understand how the Internet has revolutionized communications and redefined human interaction, coming away with a unique appreciation of the realities of today's digital world—for better and for worse.