Storytelling La Escritura M Gica
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Storytelling La Escritura M Gica
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Author : Carlos Salas
language : es
Publisher:
Release Date : 2017-12-29
Storytelling La Escritura M Gica written by Carlos Salas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-29 with categories.
El principal objetivo de la escritura es lograr que te lean. Pero, �cu�ntas personas logran captar la atenci�n de sus lectores? Muy pocas. La mayor parte de las cosas que escribimos est�n desordenadas, son ca�ticas, con frases muy largas, sin buena puntuaci�n o con descripciones incomprensibles y aburridas. As� es imposible captar la atenci�n por mucho tiempo.Para captar la atenci�n, la t�cnica m�s eficaz se llama 'storytelling': consiste en escribir de forma que los lectores se sientan atrapados desde el principio. Esta t�cnica se puede aplicar hasta en los documentos m�s sencillos, en los informes, en las cartas y en cualquier art�culo.El 'storytelling' ya se emplea en las consultoras estrat�gicas como McKinsey para exponer con eficacia sus documentos y sus presentaciones. Consiste en presentar una situaci�n, a�adir complicaciones, crear preguntas y exponer soluciones.Es la t�cnica que usan los guionistas de cine y de televisi�n. Es una mezcla de suspense con trucos de pensamiento visual. A eso se a�aden m�s trucos aportados en este peque�o libro como los que sirven para encadenar p�rrafos, o el acortamiento de oraciones.Unas de las t�cnicas m�s eficaces de este libro sirve para ordenar las ideas en formas de listas. Es especialmente recomendable para las personas que tienen que organizar un enorme caudal de informaci�n y no saben por d�nde empezar. Se trata de una t�cnica inductiva empleada por consultores, y basadas en el m�todo cient�fico.Pero hay m�s: en este libro se expone el m�todo usado por 'The Economist' para redactar cuestiones complejas con un lenguaje asequible. Tambi�n se desgranan los secretos de libros s�perventas como 'Breve Historia del Tiempo' de Stephen Hawking, as� como las t�cnicas de Plat�n para que sus libros sigan siendo los m�s le�dos de filosof�a. Para hacerlo m�s pr�ctico, el libro est� lleno de decenas ejemplos y analog�as. Tambi�n se presentan t�cnicas de pensamiento visual como los pictogramas, que permiten convertir los textos abstractos en textos asequibles y comprensibles, sin que pierdan su rigor. Hay ejemplos que sirven para aplicar al mundo jur�dico o al econ�mico, a la filosof�a y a la ciencia. Por �ltimo, se a�aden varios ap�ndices llenos de casos �tiles para los lectores, de modo que puedan acometer sus escritos con m�s confianza. El autor, Carlos Salas, tiene en Amazon varios libros situados en la lista de los m�s vendidos: 'Trucos para Escribir Mejor', y 'C�mo Hablar y Presentar en P�blico'.Carlos Salas es periodista y escritor. Ense�a en varias universidades y escuelas de negocio en Espa�a y Am�rica Latina. Da cursos de formaci�n en comunicaci�n y storytelling en consultoras como Accenture y KPMG, as� como en Repsol, Indra, Pfizer, Allianz, Greenpeace, Cepsa y muchas m�s empresas.
Narrative Magic In The Fiction Of Isabel Allende
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Author : Patricia Hart
language : es
Publisher:
Release Date : 1989
Narrative Magic In The Fiction Of Isabel Allende written by Patricia Hart and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Fiction categories.
Writing Programs Worldwide
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Author : Chris Thaiss
language : en
Publisher: Parlor Press LLC
Release Date : 2012-07-30
Writing Programs Worldwide written by Chris Thaiss and has been published by Parlor Press LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-30 with Language Arts & Disciplines categories.
WRITING PROGRAMS WORLDWIDE offers an important global perspective to the growing research literature in the shaping of writing programs. The authors of its program profiles show how innovators at a diverse range of universities on six continents have dealt creatively over many years with day-to-day and long-range issues affecting how students across disciplines and languages grow as communicators and learners.
Re Mapping World Literature
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Author : Gesine Müller
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2018-03-05
Re Mapping World Literature written by Gesine Müller and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-05 with Literary Criticism categories.
How can we talk about World Literature if we do not actually examine the world as a whole? Research on World Literature commonly focuses on the dynamics of a western center and a southern periphery, ignoring the fact that numerous literary relationships exist beyond these established constellations of thinking and reading within the Global South. Re-Mapping World Literature suggests a different approach that aims to investigate new navigational tools that extend beyond the known poles and meridians of current literary maps. Using the example of Latin American literatures, this study provides innovative insights into the literary modeling of shared historical experiences, epistemological crosscurrents, and book market processes within the Global South which thus far have received scant attention. The contributions to this volume, from renowned scholars in the fields of World and Latin American literatures, assess travelling aesthetics and genres, processes of translation and circulation of literary works, as well as the complex epistemological entanglements and shared worldviews between Latin America, Africa and Asia. A timely book that embraces highly innovative perspectives, it will be a must-read for all scholars involved in the field of the global dimensions of literature.
A Beautiful Young Woman
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Author : Julián López
language : en
Publisher: Melville House
Release Date : 2017-11-14
A Beautiful Young Woman written by Julián López and has been published by Melville House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-14 with Fiction categories.
“A moving story . . . powerful, celebratory, and loving.” —Laura Cardona, La Nación Set in the midst of Argentina's military dictatorship, a poignant and evocative debut novel about family, political violence, and the consequences of dissidence As political violence escalates around them, a young boy and his single mother live together in an apartment in Buenos Aires—which has recently been taken over by Argentina’s military dictatorship. When the boy returns home one day to find his mother missing (or “disappeared”), the story fractures, and the reader encounters him fully grown, consumed by the burden of his loss, attempting to reconstruct the memory of his mother. By leaping forward in time, the boy—now a man—subtly gives shape to his mother’s activism, and in the process recasts the memories from his childhood. The result is a stylistically masterful and deeply moving novel marking the English-language debut of one of Argentina's most promising writers.
Acci N Relato Discurso Estructura De La Ficci N Narrativa
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Author : José Ángel García Landa
language : es
Publisher: Universidad de Salamanca
Release Date : 1998-01-01
Acci N Relato Discurso Estructura De La Ficci N Narrativa written by José Ángel García Landa and has been published by Universidad de Salamanca this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-01-01 with Language Arts & Disciplines categories.
El objeto inmediato de este libro son las teorías de la narración, y a través de ellas los textos narrativos. Con un carácter especulativo, apunta en la dirección de la semiótica y la lingüística más que hacia la crítica aplicada. No se articula en torno a comentarios específicos y sigue un plan estructural.
Latin American Folktales
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Author : John Bierhorst
language : en
Publisher: Pantheon
Release Date : 2007-12-18
Latin American Folktales written by John Bierhorst and has been published by Pantheon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-18 with Fiction categories.
Over one hundred stories showcasing the wisdom and artistry of one the world’s richest folktale traditions—the first panoramic anthology of Hispano-American folk narratives in any language. Gathered from twenty countries and combining the lore of medieval Europe, the ancient Near East, and pre-Columbian America, the stories brought together here represent a core collection of classic Latin American folktales. Among the essential characters are the quiet man's wife who knew the Devil's secrets, the three daughters who robbed their father's grave, and the wife in disguise who married her own husband—not to mention the Bear's son, the tricksters Fox and Monkey, the two compadres, and the classic rogue Pedro de Urdemalas. Featuring black-and-white illustrations throughout, this Pantheon Fairy Tale and Folklore Library edition is unprecedented in size and scope, including riddles, folk prayers, and fables never before translated into English.
Hispania Vetus
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Author : Susana Zapke
language : es
Publisher: Fundacion BBVA
Release Date : 2007
Hispania Vetus written by Susana Zapke and has been published by Fundacion BBVA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Church music categories.
Phonology And Reading Disability
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Author : Donald Shankweiler
language : en
Publisher: University of Michigan Press
Release Date : 1989
Phonology And Reading Disability written by Donald Shankweiler and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Education categories.
Discusses the importance to the learning process of the phonological structures of words
How To Write A Thesis
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Author : Umberto Eco
language : en
Publisher: MIT Press
Release Date : 2015-02-27
How To Write A Thesis written by Umberto Eco and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-27 with Language Arts & Disciplines categories.
The wise and witty guide to researching and writing a thesis, by the bestselling author of The Name of the Rose—now published in English for the first time. Learn the art of the thesis from a giant of Italian literature and philosophy—from choosing a topic to organizing a work schedule to writing the final draft. By the time Umberto Eco published his best-selling novel The Name of the Rose, he was one of Italy’s most celebrated intellectuals, a distinguished academic, and the author of influential works on semiotics. Some years before that, Eco published a little book for his students, in which he offered useful advice on all the steps involved in researching and writing a thesis. Since then, it has been translated into 17 languages—and is now for the first time presented in English. Eco’s approach is anything but dry and academic. He not only offers practical advice but also considers larger questions about the value of the thesis-writing exercise in six different parts: • The Definition and Purpose of a Thesis • Choosing the Topic • Conducting the Research • The Work Plan and the Index Cards • Writing the Thesis • The Final Draft Eco advises students how to avoid “thesis neurosis” and he answers the important question “Must You Read Books?” He reminds students “You are not Proust” and “Write everything that comes into your head, but only in the first draft.” Of course, there was no Internet in 1977, but Eco’s index card research system offers important lessons about critical thinking and information curating for students of today who may be burdened by Big Data. Irreverent and often hilarious, How to Write a Thesis is unlike any other writing manual and belongs on the bookshelves of students, teachers, writers, and Eco fans everywhere.