Storytelling Pr
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Storytelling Pr
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Author : Hideki Kamimura
language : en
Publisher:
Release Date : 2012-05-06
Storytelling Pr written by Hideki Kamimura and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-06 with categories.
This is not a book about marketing, but it is a technique for PR, which involves using social media and a storytelling style. It differs essentially from all the conventionally known PR techniques, in terms of the objective and the means. You may find it surprising as you go on reading such a book as this. But if you apply the technique from this book faithfully, just like the case with me being unable to resist buying Volvic bottled water, you will be able to win over many potential clients and make them your fans who will follow the direction you go in. And on top of that, it costs nothing.
Power Performance
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Author : Tony Silvia
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-21
Power Performance written by Tony Silvia and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-21 with Language Arts & Disciplines categories.
This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession. Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera Includes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera Incorporates profiles of leading multimedia journalists and public relations practitioners Addresses the key ethical issues for the profession Offers practical advice for putting presentation skills to work Storytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts
Active Storytelling
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Author : Brian Solis
language : en
Publisher: Pearson Education
Release Date : 2009-12-15
Active Storytelling written by Brian Solis and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-15 with Business & Economics categories.
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Powerful new “VNR 2.0” techniques that cut through clutter and deliver your message the way your audience wants to experience it! Social media is ushering in an emerging era of multimedia storytelling. Dubbed the “Video News Release (VNR) redux,” or “VNR 2.0,” PR professionals can now tell stories through video much easier than ever. Ready or not, it’s time to start brushing up on your skills in Web video capturing, editing, and uploading to social networks.
Brand Storytelling
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Author : Miri Rodriguez
language : en
Publisher: Kogan Page Publishers
Release Date : 2023-07-03
Brand Storytelling written by Miri Rodriguez and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-03 with Business & Economics categories.
Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book explores the future of brand storytelling in a post pandemic era. New to this edition is also a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.
Brand Storytelling
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Author : Miri Rodriguez
language : en
Publisher: Kogan Page Publishers
Release Date : 2020-03-03
Brand Storytelling written by Miri Rodriguez and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-03 with Business & Economics categories.
WINNER: Independent Press Award 2021 - Marketing & Public Relations category WINNER: NYC Big Book Award 2020 - Sales and Marketing category WINNER: The Stevie Awards 2020 - 'Book of the Year' Silver award, Women in Business category Written by the award-winning storyteller Miri Rodriguez at Microsoft, this actionable guide goes beyond content strategy and, instead, demonstrates how to leverage brand storytelling in the marketing mix to strengthen brand engagement and achieve long-term growth, with advice from brands like Expedia, Coca Cola, McDonalds, Adobe and Google. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. Brand Storytelling gets back to the heart of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by. It provides a step by step guide to assess, dismantle, and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality, and positioning the customer as a key influencer to motivate the audience. Simplifying where to begin, how to benchmark success and ensure a consistent brand voice throughout every department, this book clearly shows how readers can align an emotive connection with the customer's personal values, experiences and aspirations, and how that will enable brand leaders, employees and influencers to celebrate and strengthen brand engagement for the long-term, rather than simply trying to win it. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google, to tap into authentic brand loyalty and human connection.
Storytelling In All Aspects
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Author : Seda Mengü
language : en
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Release Date : 2017
Storytelling In All Aspects written by Seda Mengü and has been published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.
The main objective of this book is to highlight the most effective use of storytelling in several areas related to communication and the media. Thus, gender studies, political communication, digital media, advertising, crisis communication and PR activities as well as corporate social responsibility have been surveyed with regard to storytelling. The topics covered are: the use of storytelling techniques in advertisements from a gender perspective, storytelling in global advertising, storytelling in corporate social responsibility campaigns through social media, storytelling in Public Relations, storytelling in crisis communication, 'storytelling' in the construction of political power: Image creation for political leaders in Turkey.
The Power Of Pr
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Author : Nicola J Rowley
language : en
Publisher:
Release Date : 2022-01-15
The Power Of Pr written by Nicola J Rowley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-15 with categories.
Do you want to effectively grow and scale your business? The most effective way is through harnessing the power of PR and strategic storytelling. Through it you can: *Attract more new clients *Enhance your reputation *Cement your expert status *Increase your reach *Build awareness But more importantly, you can impact the lives of those you want to connect with as they discover how you can help them. In this book, Nicola J Rowley unpacks the important stages to follow when it comes to PR and why storytelling should be at the heart of all of your communications.
Public Relations Writing
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Author : Valerie Fields
language : en
Publisher: SAGE Publications
Release Date : 2024-09-17
Public Relations Writing written by Valerie Fields and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-17 with Language Arts & Disciplines categories.
Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field. Author Valerie Fields uses a practical approach, providing students with tips and checklists for producing high-quality content. Sample templates, writing exercises, and case studies in each chapter give students the opportunity to analyze and craft strategic messages for specific audiences. With a focus on storytelling, social media, and socially-conscious content, this text helps students understand the power of words within the larger context of our ever-changing media landscape.
Pr For Humans
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Author : Mike Sergeant
language : en
Publisher: Practical Inspiration Publishing
Release Date : 2019-04-18
Pr For Humans written by Mike Sergeant and has been published by Practical Inspiration Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-18 with Business & Economics categories.
*SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2020!* “There is no strategy without a story. There is no story without the main character. The main character is you.” PR for Humans is for pure-of-heart storytellers who want to cut through the noise and the nonsense. It brings together the essential and timeless principles of effective leadership communication. Belief. Clarity. Opinion. Energy. Context. Time. Humility. Imagery. Why are these things so important? Why do most people in PR and ‘communications’ not even talk about them? Why is PR for Humans even more important in the age of A.I.? In this fresh and energetic guide, former BBC correspondent Mike Sergeant draws on twenty years of frontline experience to reveal the secrets that every CEO, partner, board member, PR director and business leader needs to know. The principles and techniques he sets out in this book will help you deliver more powerful speeches, presentations, media interviews, videos, podcasts and blogs. They are the rocket fuel for your business and your career.
Storytelling
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Author : Klaus Fog
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-03-20
Storytelling written by Klaus Fog and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-20 with Business & Economics categories.
Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.