Strat Gie Big Data
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Big Data
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Author : Bernard Marr
language : en
Publisher: John Wiley & Sons
Release Date : 2015-01-09
Big Data written by Bernard Marr and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-09 with Business & Economics categories.
Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform. Discusses how companies need to clearly define what it is they need to know Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them Includes many high-profile case studies from the author's work with some of the world's best known brands
Data Strategy
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Author : Bernard Marr
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-04-03
Data Strategy written by Bernard Marr and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-03 with Business & Economics categories.
BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category Less than 0.5 per cent of all data is currently analyzed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage. Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from Big Data, analytics and the Internet of Things (IoT).
Big Data Revolution
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Author : Rob Thomas
language : en
Publisher: John Wiley & Sons
Release Date : 2015-01-05
Big Data Revolution written by Rob Thomas and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-05 with Technology & Engineering categories.
Exploit the power and potential of Big Data to revolutionizebusiness outcomes Big Data Revolution is a guide to improving performance,making better decisions, and transforming business through theeffective use of Big Data. In this collaborative work by an IBMVice President of Big Data Products and an Oxford Research Fellow,this book presents inside stories that demonstrate the power andpotential of Big Data within the business realm. Readers are guidedthrough tried-and-true methodologies for getting more out of data,and using it to the utmost advantage. This book describes the majortrends emerging in the field, the pitfalls and triumphs beingexperienced, and the many considerations surrounding Big Data, allwhile guiding readers toward better decision making from theperspective of a data scientist. Companies are generating data faster than ever before, andmanaging that data has become a major challenge. With the rightstrategy, Big Data can be a powerful tool for creating effectivebusiness solutions – but deep understanding is key whenapplying it to individual business needs. Big DataRevolution provides the insight executives need to incorporateBig Data into a better business strategy, improving outcomes withinnovation and efficient use of technology. Examine the major emerging patterns in Big Data Consider the debate surrounding the ethical use of data Recognize patterns and improve personal and organizationalperformance Make more informed decisions with quantifiable results In an information society, it is becoming increasingly importantto make sense of data in an economically viable way. It can drivenew revenue streams and give companies a competitive advantage,providing a way forward for businesses navigating an increasinglycomplex marketplace. Big Data Revolution provides expertinsight on the tool that can revolutionize industries.
Data Divination
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Author : Pam Baker
language : en
Publisher:
Release Date : 2014-08-28
Data Divination written by Pam Baker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-28 with COMPUTERS categories.
Our world is being transformed by big data. The growth of the Internet and the rapid expansion of mobile communications and related technologies have created a massive - flow of data--both structured and unstructured. The availability and use of that data has enormous implications for businesses and for the wider society. Used effectively, big data can drive businesses in the direction of more accurate analyses of vital information, leading ultimately to greater operational efficiencies, cost reductions, reduced risk, speedier innovations, and increased and new revenue. In this book, you'll find detailed instruction in big data strategy development and implementation, supported by numerous real-world business cases in ten distinct industries. You will learn what big data is and how to wield it--from calculating ROI and making a business case to developing overall and project-specific strategies that actually work. Each chapter answers key questions and will give you the skills you need to make your big data projects succeed. Put big data to work for you and your company today, with DATA DIVINATION: BIG DATA STRATEGIES."
Strategy Is Digital
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Author : Carlos Cordon
language : en
Publisher: Springer
Release Date : 2016-06-01
Strategy Is Digital written by Carlos Cordon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-01 with Business & Economics categories.
This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge.
The Big Data Driven Business
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Author : Russell Glass
language : en
Publisher: John Wiley & Sons
Release Date : 2014-11-24
The Big Data Driven Business written by Russell Glass and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-24 with Business & Economics categories.
Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise Explore why major corporations are betting their companies on marketing technology Read case studies of big data winners and losers Discover how to change privacy and security, and remodel marketing Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.
Big Data Analytics A Management Perspective
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Author : Francesco Corea
language : en
Publisher: Springer
Release Date : 2016-05-24
Big Data Analytics A Management Perspective written by Francesco Corea and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-24 with Technology & Engineering categories.
This book is about innovation, big data, and data science seen from a business perspective. Big data is a buzzword nowadays, and there is a growing necessity within practitioners to understand better the phenomenon, starting from a clear stated definition. This book aims to be a starting reading for executives who want (and need) to keep the pace with the technological breakthrough introduced by new analytical techniques and piles of data. Common myths about big data will be explained, and a series of different strategic approaches will be provided. By browsing the book, it will be possible to learn how to implement a big data strategy and how to use a maturity framework to monitor the progress of the data science team, as well as how to move forward from one stage to the next. Crucial challenges related to big data will be discussed, where some of them are more general - such as ethics, privacy, and ownership – while others concern more specific business situations (e.g., initial public offering, growth strategies, etc.). The important matter of selecting the right skills and people for an effective team will be extensively explained, and practical ways to recognize them and understanding their personalities will be provided. Finally, few relevant technological future trends will be acknowledged (i.e., IoT, Artificial intelligence, blockchain, etc.), especially for their close relation with the increasing amount of data and our ability to analyse them faster and more effectively.
Think Bigger
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Author : Mark Van Rijmenam
language : en
Publisher: AMACOM
Release Date : 2014-04-03
Think Bigger written by Mark Van Rijmenam and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-03 with Business & Economics categories.
Every day, an increasing amount of our movements, transactions, and choices are becoming digitized and stored up into what has become known as “big data”--revolutionizing the way we do business today. And it’s all there for your company to strategically utilize for giant profits! But where to begin?Think Bigger provides a roadmap for organizations looking to develop a profitable big data strategy. Sharing best practices from companies that have implemented a big data strategy including Walmart, InterContinental Hotel Group, Walt Disney, and Shell, this must-have resource for any business not wanting to fall far behind the competition covers the most important big data trends affecting organizations, as well as crucial types of analyses. Big data is changing the way businesses--and even governments--are operated and managed. And now, you too can revolutionize your business by learning how to properly employ the vast amount of digitalized information that is already available to you.
Big Data War
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Author : Patrick H. Park
language : en
Publisher: Business Expert Press
Release Date : 2016-08-26
Big Data War written by Patrick H. Park and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-26 with Business & Economics categories.
This book mainly focuses on why data analytics fails in business. It provides an objective analysis and root causes of the phenomenon, instead of abstract criticism of utility of data analytics. The author, then, explains in detail on how companies can survive and win the global big data competition, based on actual cases of companies. Having established the execution and performance-oriented big data methodology based on over 10 years of experience in the field as an authority in big data strategy, the author identifies core principles of data analytics using case analysis of failures and successes of actual companies. Moreover, he endeavors to share with readers the principles regarding how innovative global companies became successful through utilization of big data. This book is a quintessential big data analytics, in which the author’s knowhow from direct and indirect experiences is condensed. How do we survive at this big data war in which Facebook in SNS, Amazon in e-commerce, Google in search, expand their platforms to other areas based on their respective distinct markets? The answer can be found in this book.
People Analytics In The Era Of Big Data
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Author : Jean Paul Isson
language : en
Publisher: John Wiley & Sons
Release Date : 2016-04-25
People Analytics In The Era Of Big Data written by Jean Paul Isson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-25 with Business & Economics categories.
Apply predictive analytics throughout all stages of workforce management People Analytics in the Era of Big Data provides a blueprint for leveraging your talent pool through the use of data analytics. Written by the Global Vice President of Business Intelligence and Predictive Analytics at Monster Worldwide, this book is packed full of actionable insights to help you source, recruit, acquire, engage, retain, promote, and manage the exceptional talent your organization needs. With a unique approach that applies analytics to every stage of the hiring process and the entire workforce planning and management cycle, this informative guide provides the key perspective that brings analytics into HR in a truly useful way. You're already inundated with disparate employee data, so why not mine that data for insights that add value to your organization and strengthen your workforce? This book presents a practical framework for real-world talent analytics, backed by groundbreaking examples of workforce analytics in action across the U.S., Canada, Europe, Asia, and Australia. Leverage predictive analytics throughout the hiring process Utilize analytics techniques for more effective workforce management Learn how people analytics benefits organizations of all sizes in various industries Integrate analytics into HR practices seamlessly and thoroughly Corporate executives need fact-based insights into what will happen with their talent. Who should you hire? Who should you promote? Who are the top or bottom performers, and why? Who is at risk to quit, and why? Analytics can provide these answers, and give you insights based on quantifiable data instead of gut feeling and subjective assessment. People Analytics in the Era of Big Data is the essential guide to optimizing your workforce with the tools already at your disposal.