Strat Gie Industrielle

DOWNLOAD

Download Strat Gie Industrielle PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Strat Gie Industrielle book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page

Strategy And Management Of Industrial Brands

DOWNLOAD
Author : Philippe Malaval
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06

Strategy And Management Of Industrial Brands written by Philippe Malaval and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.

Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.

Strategy And Management Of Industrial Brands

DOWNLOAD
Author : Philippe Malaval
language : en
Publisher: Springer Science & Business Media
Release Date : 2001

Strategy And Management Of Industrial Brands written by Philippe Malaval and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand printability', visibility', and purchaseability'. Five major brand categories are dealt with in separate chapters: entering goods brands; intermediary equipment goods brands; equipment goods brands; business-to-business service brands; andindustrial distributor brands.From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brand What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as we

Die Strategie Industrie

DOWNLOAD
Author : Alexander Nicolai
language : de
Publisher: Springer-Verlag
Release Date : 2013-11-21

Die Strategie Industrie written by Alexander Nicolai and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-21 with Business & Economics categories.

Alexander T. Nicolai zeigt auf, welche Rolle die Wissenschaft in der Dynamik der Strategie-Industrie spielt bzw. spielen kann.

Production Joint Ventures Antitrust Legislation

DOWNLOAD
Author : United States. Congress. House. Committee on the Judiciary. Subcommittee on Economic and Commercial Law
language : en
Publisher:
Release Date : 1991

Production Joint Ventures Antitrust Legislation written by United States. Congress. House. Committee on the Judiciary. Subcommittee on Economic and Commercial Law and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Antitrust law categories.

Annual Catalogue

DOWNLOAD
Author :
language : en
Publisher:
Release Date : 1977

Annual Catalogue written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Canada categories.

Global Competitiveness Of U S Advanced Technology Manufacturing Industries Large Civil Aircraft Inv 332 332

DOWNLOAD
Author :
language : en
Publisher: DIANE Publishing
Release Date :

Global Competitiveness Of U S Advanced Technology Manufacturing Industries Large Civil Aircraft Inv 332 332 written by and has been published by DIANE Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Global Competitiveness Of U S Advanced Technology Manufacturing Industries

DOWNLOAD
Author : DIANE Publishing Company
language : en
Publisher: DIANE Publishing
Release Date : 1995-10

Global Competitiveness Of U S Advanced Technology Manufacturing Industries written by DIANE Publishing Company and has been published by DIANE Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-10 with categories.

Covers: structure of the global large civil aircraft industry and the market, determinants of competitiveness, government policies influencing competitiveness, overview and comparison of R&D, Western European government budgets, aircraft agreements, and more. Glossary and bibliography. 30 charts, tables and graphs.

Strat Gie Et Gestion De La Marque Industrielle Produits Et Services Business To Business

DOWNLOAD
Author : Philippe Malaval
language : fr
Publisher: FeniXX
Release Date : 1998-01-01T00:00:00+01:00

Strat Gie Et Gestion De La Marque Industrielle Produits Et Services Business To Business written by Philippe Malaval and has been published by FeniXX this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-01-01T00:00:00+01:00 with Business & Economics categories.

À partir de cinq grandes catégories de marques (biens incorporables, biens d'équipements, etc.), explique la création et la protection de la marque, l'élaboration d'une identité visuelle, sa gestion internationale. Plus de 1.500 marques industrielles sont utilisées en illustration ainsi que 40 cas de marques réelles et actuelles. « Copyright Electre »

Mergent Industrial Manual

DOWNLOAD
Author :
language : en
Publisher:
Release Date : 2003

Mergent Industrial Manual written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Corporations categories.

Industry And Environment

DOWNLOAD
Author :
language : en
Publisher:
Release Date : 2001

Industry And Environment written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Environmental protection categories.