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Strategy And Management Of Industrial Brands

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Strategy And Management Of Industrial Brands

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Author : Philippe Malaval
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06

Strategy And Management Of Industrial Brands written by Philippe Malaval and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.

Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.

B2b Brand Management

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Author : Philip Kotler
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-09-22

B2b Brand Management written by Philip Kotler and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-22 with Business & Economics categories.

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

Business To Business Brand Management

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Author : Mark S. Glynn
language : en
Publisher: Emerald Group Publishing
Release Date : 2009-06-19

Business To Business Brand Management written by Mark S. Glynn and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-19 with Business & Economics categories.

Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.

B2b Brand Management

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Author : Philip Kotler
language : en
Publisher: Springer
Release Date : 2009-09-02

B2b Brand Management written by Philip Kotler and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-02 with Business & Economics categories.

Manufacturing Strategy

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Author : Terry Hill
language : en
Publisher:
Release Date : 1993

Manufacturing Strategy written by Terry Hill and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Factory management categories.

This updated edition aims to show that a strategic approach to manufacturing management is essential for the survival and prosperity of industrial companies.

Brand Management In Emerging Markets Theories And Practices

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Author : Wang, Cheng Lu
language : en
Publisher: IGI Global
Release Date : 2014-06-30

Brand Management In Emerging Markets Theories And Practices written by Wang, Cheng Lu and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-30 with Business & Economics categories.

"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher.

Strategic Management And Business Policy

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Author : B. Hiriyappa
language : en
Publisher: Booktango
Release Date : 2013-07-15

Strategic Management And Business Policy written by B. Hiriyappa and has been published by Booktango this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-15 with Business & Economics categories.

Strategic Management and Business Policy is the new dimension in the fi eld of Management. Managers must aware of the business, types of business, policies, products, competitors, core resource, tactics for formulation of strategy, implementation and controlling policies in effective manner in an organization with out affecting and its policy, objectives, goals, mission and vision of an organization.Strategic Management and Business Policy is purely meant for Managers, CEO, and Strategic Consultants, MBA and Business Students and Faculty members. Strategic Management for Managers book is divided into 29 chapters viz,: Business And Its Policy, Concept Of Strategy, Strategic Management, Vision, Mission, Objectives And Goals, Environment Analysis And Diagnosis, Strategic Advantage Analysis, Corporate Strategy, Michael Porter's Generic Strategies, Formulation Of Functional Strategy, Types Of Strategies, Diversifi cation Strategies For Companies, Turnaround, Retrenchment Divestment, And Liquidation Strategies For Companies, TOWS Matrix Analysis, BCG Matrix, Ansoff's Matrix, ADL Matrix, The General Electric Model, Porter's Five Forces Model And Mckinsey's 7's Framework, Value Chain Concept Analysis, Business And Investment Level Strategy, Vertical Integration And Strategic Alliances, Acquisitions And Joint Ventures, Tailoring Strategy Analysis, Industrial Environment Analysis, Strategic ChangeManagement, Strategies For Competing In Globlizing Markets, Corporate Culture And Leadership, Strategic Control System, Matching Structure And Control Analysis, Strategy implementation And Control, Business Process Reengineering And Benchmarking, TQM, Six Sigma And Management And Contemporary Strategic Issues.

Strategic Brand Management

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Author : Richard H. Elliott
language : en
Publisher: Oxford University Press, USA
Release Date : 2011-03-10

Strategic Brand Management written by Richard H. Elliott and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-10 with Business & Economics categories.

Strategic Brand Management, Second Edition, adopts an innovative socio-cultural perspective that provides students with an understanding of the dynamics of the field and enables them to engage with the issues that lie within. At the same time, the text also integrates more traditional notions of the brand in terms of equity and positioning. The wide experience of the author team--from consulting with industry leaders to teaching demanding MBA and executive development courses--has resulted in a text full of exciting ideas that are firmly grounded in managerial implications and applications. Building on a solid theoretical foundation, the authors also apply theory to examples throughout, helping students to understand the practical applications of brand management. By using a wealth of new and up-to-date illustrative examples and case material--including coverage of high-tech innovation--they have created a text that is both cutting-edge in terms of theory and also accessible to students.

Competitive Strategy For Media Firms

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Author : Sylvia M. Chan-Olmsted
language : en
Publisher: Routledge
Release Date : 2006-08-15

Competitive Strategy For Media Firms written by Sylvia M. Chan-Olmsted and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-15 with Business & Economics categories.

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets. This insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts. As a realistic and integrated approach to media industry studies, this volume has much to offer researchers, scholars, and graduate students in media economics and management, and will be an important reference for industry practitioners.

Strategic Brand Management

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Author : Kevin Lane Keller
language : en
Publisher: Pearson Higher Ed
Release Date : 2013-03-06

Strategic Brand Management written by Kevin Lane Keller and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-06 with Business & Economics categories.

Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management. Strategic brand management involves the design and implementation of marketing programmes and activities to build, measure, and manage brand equity. The book aims to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies. It incorporates current thinking and developments on these topics from both academics and industry participants. It also combines a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day and long-term brand decisions.

Strategy And Management Of Industrial Brands

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