Strategic Analysis Of Unilever
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Strategic Analysis Of Unilever
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Author : Harry Mwololo
language : en
Publisher: GRIN Verlag
Release Date : 2018-06-26
Strategic Analysis Of Unilever written by Harry Mwololo and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-26 with Business & Economics categories.
Essay from the year 2018 in the subject Business economics - Miscellaneous, grade: 2, Stanford University, language: English, abstract: Unilever, headquartered in London, United Kingdom, and Rotterdam, Netherlands is a Dutch-British transnational consumer products business organization. Unilever is currently the third biggest consumer products company around the world, behind the leaders Procter and Gamble at position one and Nestle at position two. It is the global producer of food spreads like margarine. The company’s products include cleaning agents, food products, beverages, and personal care products.
Unilever A Strategic Analysis
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Author : Richards Macdonald
language : en
Publisher: GRIN Verlag
Release Date : 2013-07-10
Unilever A Strategic Analysis written by Richards Macdonald and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-10 with Business & Economics categories.
Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Cambridge, language: English, abstract: Unilever is a London-based fast-moving consumer goods company that sells its products in nearly 200 countries. However, it is neither the largest packaged consumer goods or food company as it has fiercely competitive rivals. In recent years, new corporate leadership has instituted changes, including a new mission and a new vision. These have resulted in a more positive relationship with consumers, a better public image, and an increasing presence in developing countries. Still, our strategic analysis of the company shows impending threats that can damage Unilever’s margin of profit and global stake in the fast-moving consumer goods industry. New brands, mounting competition, and an increase in taxation and regulations are mounting obstacles to Unilever's continued success. In order to overcome these and other future vulnerabilities, Unilever needs to continue its product and information technologies developments, introspection, campaigns, and external monitoring. Company Profile Unilever is an Anglo-Dutch company that consists of over 400 brands “focused on health and wellbeing” (Unilever, 2013a). Unilever sells its products to more than 190 countries and belongs to the fast-moving consumer goods (FMCG) industry. Specifically, it is the second largest packaged consumer goods firm after Proctor & Gamble (P&G), and it is the third largest food company after Nestle and Kraft Foods. While Unilever is based in London, England, it sells food, home, and personal care products over all major continents. Unilever was formed when the Dutch margarine company Margarine Unie merged with the British soapmaker Lever Brothers in 1930. The two companies decide to combine since they were often competing for the same raw materials, oils and fats, to make their products. Today, Unilever has adopted a new mission to
Unilever Company Case Study
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Author : Leonard Kahungu
language : en
Publisher:
Release Date : 2018-06-07
Unilever Company Case Study written by Leonard Kahungu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-07 with categories.
Academic Paper from the year 2018 in the subject Business economics - Company formation, Business Plans, grade: 78.00, course: LRPM, language: English, abstract: Unilever is London-based multinational company that specialises on fast-moving consumer products in more than 190 countries across the globe. However, Unilever is increasingly facing stiff competition from local, regional, and international companies in virtually all levels from rival firms. The competition is reflected across its over 400 brands in four predominant categories, namely personal care, refreshments, home care, and foods. This calls for a strategic analysis of the company in attempts to identify sustainable recommendations in attempts to enhance the performance and competitiveness of Unilever around the world.
An Analysis Of Unilever S Legal Form Financial Performance And Business Strategy
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Author : Letizia Zisa
language : en
Publisher: GRIN Verlag
Release Date : 2011-05-04
An Analysis Of Unilever S Legal Form Financial Performance And Business Strategy written by Letizia Zisa and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-04 with Business & Economics categories.
Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Leeds Metropolitan University, language: English, abstract: Unilever Group PLC “Unilever is one of the world’s leading suppliers of fast moving consumer goods. We aim to meet everyday consumer needs for nutrition, hygiene and personal care with brands and services that help people to feel good, look good and get more out of life” (Unilever, Director's Report, p. 17). It generates revenues through four main business segments: savoury, dressings and spreads, personal care, ice cream and beverages and home care. Vision & Mission Statement A company ́s mission can be defined as “the overriding purpose in line with the values or expectations of stakeholders” (Johnson & Scholes, 2005, p.13). “We work to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. We will inspire people to take small everyday actions that can add up to a big difference for the world. We will develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact“. Unilever's legal business form Commonly, there are three types of business organisations; sole traders, partnerships, limited companies. Unilever is a “Public Limited Company” (PLC) which means that it is permitted to advertise its shares to the public on the stock exchange market and which is registered as a public limited company (Companies Act 2006, 58 (1)). “Public companies are aimed at securing investment from the general public” (Lowry et al., 2006, p.9). A public company cannot commence business or lend any capital unless it has been issued an “S 117 Certificate” and has a registered office (Companies Act 2006, 86). Such a certificate is issued when the Registrar identified that the nominal value of the company's share capital is not less than the authorised £50,000 (Companies Act 2006, 761 (1)). A public company is either limited by shares or by guarantee with a share capital and must have at least 2 directors (Companies Act 2006, 154). Major Duties of a corporation Since Unilever is a PLC it has major duties to fulfil. It must publish a prospectus giving a detailed and accurate description of the company’s plans. Consequently, Unilever's directors have the duty to prepare a directors' report for every financial year of the company, to keep their accounting books and records, (Companies Act 2006, 386) prepare annual accounts and hold an Annual General Meeting.
Ben And Jerry S Japan Strategic Analysis And The Expansion To The Japanese Market
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Author : Marc Gittler
language : en
Publisher: GRIN Verlag
Release Date : 2002-10-15
Ben And Jerry S Japan Strategic Analysis And The Expansion To The Japanese Market written by Marc Gittler and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-15 with Business & Economics categories.
Seminar paper from the year 2002 in the subject Business economics - Business Management, Corporate Governance, grade: A, International School of Management Dortmund (San Diego, USA), course: Strategic Management, language: English, abstract: Ben and Jerry’s is one of the best known super-premium ice-cream manufactures in the United States. In 1998 Ben and Jerry’s expanded its business to Japan, the second largest ice cream market in the world. It was a significant step in the company’s history and strategic orientation. In the beginning they had to face several problems which had to be solved before entering the market. This planning phase took from 1994 to 1996 followed by a test market phase in 1997. One of the mayor problems was to find a partner who could provide an adequate distribution network. Ben and Jerry’s finally decided to enter the market with the help of Seven-Eleven Japan Co. Ltd., which is a franchise convenience store chain of about 8,000 stores in Japan. This made it possible for Ben and Jerry’s to offer their ice-cream to a lot of people without building up their own distribution network. The company could also make use of the experience of Seven-Eleven who obviously can better assess the Japanese’s need and habits. In 2000 Ben and Jerry’s was acquired by Unilever, a multinational food and personal products company. This acquisition gives Ben and Jerry’s the possibility of using the existing distribution channels and reduce the dependency on other companies. Also with Unilever as its parent company the company has a new financial strength which allows them to expand marketing strategies and research and development. Based on the following analysis Ben and Jerry’s is very good positioned in the markets they are competing in. The company uses its strengths and the opportunities in order to fight against potential threats and weaknesses they face due to the lack of huge market share.
Brand Portfolio Management Basic Principles And Recent Trends Shown In Context Of Unilever A Consumer Goods Company
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Author : Frank Piotraschke
language : en
Publisher: GRIN Verlag
Release Date : 2008
Brand Portfolio Management Basic Principles And Recent Trends Shown In Context Of Unilever A Consumer Goods Company written by Frank Piotraschke and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Diploma Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Aachen University of Applied Sciences, 65 entries in the bibliography, language: English, abstract: This paper argues that brand portfolio management is an inevitable discipline in marketing and has to be applied in the business practice. It presents the current literature about this topic, beginning with the general branding theories, covering basics and first approaches to brand portfolio management, and also takes the international focus on brand portfolio management. It shows a case-study of the fast moving consumer goods producer Unilever. Its "Path to Growth" strategy, where Unilever went through the biggest restructuring efforts in its history, is presented and analysed. The Unilever "Path to Growth" strategy, was a five year restructuring plan launched in 1999, in which Unilever sold an disinvested many established and smaller brands, cut substantial amounts of costs, laid off thousands of employees and restructured their brand portfolio considerably. The weaknesses and the benefits of "Path to Growth" are shown, and also brand portfolio management in general is described in this context. The Unilever case is analysed in detail. The motivations for brand portfolio management in general, and the specific restructuring campaign are shown and explained. Financial and qualitative analysis is taken. The outcome of the restructurings is evaluated and conclusions are taken. Recommendations for further studies are made and an outlook is given.
Unilever Case Study
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Author : Sabrina Marisa Wolf
language : en
Publisher: Grin Publishing
Release Date : 2011-08
Unilever Case Study written by Sabrina Marisa Wolf and has been published by Grin Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08 with categories.
Seminar paper from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Newcastle (Northumbria University), language: English, abstract: This assignment will analyse the global consumer good industry, particular the food and personal care/ household goods industry. The key players of this industry are Unilever, P & G (market leader in personal care products) as well as Nestl (market leader of the food industry).
A Strategic Analysis Of Colgate S Toothpaste Product Line
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Author : Alexander Berger
language : en
Publisher: GRIN Verlag
Release Date : 2011-06
A Strategic Analysis Of Colgate S Toothpaste Product Line written by Alexander Berger and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06 with Business & Economics categories.
Research Paper (undergraduate) from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 73 %, University of Sunderland, language: English, abstract: The Colgate-Palmolive company is acknowledged as the world's leader in personal care. This report analyse the Colgate's current situation in order to give recommendations on their actual toothpaste product line. The report is divided into two parts. The first parts will analysis the current situation of Colgate. On the basis of a Swot analyse the strengths, weaknesses, opportunities, and threats of the company as well as of Colgate's toothpaste product line will be analysed. Furthermore additional information on the company's current market share, profitability, sales and the external environment of Colgate within the scope of the PEST analysis will be presented. At the end of the first part the competitive advantage of Colgate will be mentioned. The second part includes a suggested marketing strategy of the author using marketing tools such as segmentation targeting & positioning, SMART objectives as well as the marketing mix. To better recommend improvements, the actual state of Colgate referring to their products, objectives, etc. is in some parts shortly mentioned. At the end a conclusion is drawn concerning the current situation of Colgate and suggested improvements for the future.
This Thesis Analyzes Possible Strategies For Unilever To Retain The Positive Economic Development With Lifebuoy Soap In Bangladesh And Establish If Unilever By Using Csr Can Achieve Competitive Advantages In A Long Run Strategy At 5 10 Years
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Author : Tom Vendelev Jørgensen
language : en
Publisher:
Release Date : 2009
This Thesis Analyzes Possible Strategies For Unilever To Retain The Positive Economic Development With Lifebuoy Soap In Bangladesh And Establish If Unilever By Using Csr Can Achieve Competitive Advantages In A Long Run Strategy At 5 10 Years written by Tom Vendelev Jørgensen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
This thesis is written to the Board of Directors in Unilever. The purpose is through an analysis to find a long run strategy for Lifebuoy Soap in Bangladesh. Bangladesh and Lifebuoy Soap has by the Board been announced as key market1 within the next decade, because of the success in the country since 2002, and the remaining potential to increase the market share. The motivation, besides the fact that it is a key market, is to show how CSR and responsiveness in a local market can help a multinational company to succeed and create a win-win situation for both country and company. Unilever has through several years shown their surroundings, that despite of being one of the largest companies in the world within FMCG, they are capable of adapting to different cultures and markets - and have achieved from it. The point of origin is the current strategy which for the last 4-6 years has been successful and this is what this thesis will contribute with - a strategy on Lifebuoy soap that can extend the success for further 5-10 years.
Contemporary Strategy Analysis
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Author : Robert M. Grant
language : en
Publisher: John Wiley & Sons
Release Date : 2016-01-05
Contemporary Strategy Analysis written by Robert M. Grant and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-05 with Business & Economics categories.
A strategy text on value creation with case studies The ninth edition of Contemporary Strategy Analysis: Text and Cases focuses on the fundamentals of value creation with an emphasis on practicality. Topics in this edition include: platform-based competition and ecosystems of related industries; the role of strategy making processes; mergers, acquisitions and alliances; and strategy implementation. Within the twenty case studies, students will find leading companies that are familiar to them. This strategy analysis text is suitable for MBA and advanced undergraduate students.