Strategic Communications In Russia
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Strategic Communications In Russia
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Author : Katerina Tsetsura
language : en
Publisher: Routledge
Release Date : 2020-09-07
Strategic Communications In Russia written by Katerina Tsetsura and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-07 with Business & Economics categories.
This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts. It examines significant parts of what can be encompassed under the umbrella of strategic communications, including public relations and advertising, rather than investigating all areas of communication in Russia. Within the context of Russia’s history, culture, and ideology, the book begins by tracing the development of communication as a field, as a discipline, and as a social institution in Russia. It then samples current studies in Russian strategic communications, examining this professional specialization’s current state and likely future directions. The book’s authors are mostly Russians who are experts in their specializations. Chapters are predicated upon the premise that this is an exciting time of great opportunity for Russian strategic communications. However, in Russia, exploiting such opportunities for strategic communications scholarship, education, and professional practice presents challenges within the context of that nation’s cultural, historical, and ideological heritage that presently may be unique. The book concludes with a prognosis of the future of Russian strategic communications. The book is recommended reading for a worldwide audience of strategic communications scholars, educators, students, and practitioners. Such readers will find the book of interest and of unique value as the book will help them to better understand, appreciate, and respect Russian strategic communications, its genesis, and present state.
How Is Reputation Built In The U S
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Author : Ekaterina Timokhina
language : en
Publisher:
Release Date : 2012
How Is Reputation Built In The U S written by Ekaterina Timokhina and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising categories.
This research examined contemporary trends in the U.S. strategic communications industry and the perceptions of Russia positioning by the U.S. communications professionals to develop recommendations for the Russian government and corporate entities on their positioning in the U.S. The following research questions were studied within the framework of this research: a) what components of communications strategies of the U.S. corporate and government sectors are the most efficient? b) what are the opportunities and threats of the Russia brand in terms of communications? C) what strategic communication tools will be recommended to Russian companies and the government? In-depth interviews with strategic communications professionals are the core element of the study and a method that provides personal accounts of work on reputation building in the U.S. The sampling method is criterion sampling: respondents had to meet the requirement of the number of years of professional activity in strategic communications field (over 10 years of experience), track record of working with large U.S. companies (over 500 employees) and "weight" in the industry (interviews, speeches at industry conferences, etc.) At least half of the interviewees have a substantial professional experience dealing with Russian companies either in Russia or the U.S. This research project uncovered a massive shift away from the mainstream media in the agenda - setting process, which significantly reduced the monopoly that the U.S. mainstream media always had in foreign news. Communications industry is integrating with advertising, market research and other industries while communications channels are diversifying in delivering key messages through paid, earned, shared and owned media ("PESO" model). Agenda is no longer set just by the media, and any consumer of information, as well any entity, including companies and foreign governments, can influence the agenda-setting process, or set the agenda individually. The role of research and technology innovators has become crucial in strategic communications. The Russian government and companies, however, do not use these new developments. It appears to the U.S. communications professionals that Russia makes no sustained effort in the U.S. to position itself, has no brand and proposition to offer, but has tremendous opportunities for "selling its case" at the moment.
Strategic Communication In Eu Russia Relations
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Author : Evgeny Pashentsev
language : en
Publisher: Springer Nature
Release Date : 2019-11-15
Strategic Communication In Eu Russia Relations written by Evgeny Pashentsev and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-15 with Political Science categories.
“This book is a timely reminder of the ties that join Russia and the European Union and the opportunities that still exist to improve a troubled relationship. The book does not shy away from the difficulties that the relationship currently faces, but seeks to find opportunities in these obstacles that could lead to improvements. With the voice of Russian scholars fully audible in this excellent collection of essays, this book provides an excellent opportunities for English-speaking audiences to learn more about this complex relationship.”Victor Bulmer-Thomas, Chatham House, UK “The thinking of Evgeny Pashentsev in this volume presents an enlightening analysis and synthesis of the integration of the political, social, cultural and technological advances around the globe with respect to their impact on EU-Russia relations. His chapters are a must read for both scholars and strategic consultants who seek to understand the future of the paradigm shift taking place in these countries.”Bruce I. Newman, DePaul University, USA, and Founding Editor-in-Chief, Journal of Political Marketing In this book the international team of EU, Russian and US researchers focus on the dangerous challenges of the current unstable international equilibrium and opportunities of the breakthrough for a better future. Eight chapters engage with a variety of issues, ranging from general tendencies and controversies in EU–Russia strategic communication and its political and economic aspects to reputation management of Russian companies in the EU and the psychological aspect of US sanctions in EU-Russia relations. Analyzing the security dimension, the authors focus on the geopolitical threats, opportunities and risks of advanced technologies such as artificial intelligence, robotics, cyborgization and human genetics.
Strategic Communications And Social Media In The Russia Ukraine Conflict
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Author : Elina Lange-Ionatamishvili
language : en
Publisher:
Release Date : 2015
Strategic Communications And Social Media In The Russia Ukraine Conflict written by Elina Lange-Ionatamishvili and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Russian Twiplomacy In The Russia Ukraine War Frames And Narratives As Strategic Communication
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Author : Varuna Mattis Venker
language : en
Publisher: GRIN Verlag
Release Date : 2022-09-13
Russian Twiplomacy In The Russia Ukraine War Frames And Narratives As Strategic Communication written by Varuna Mattis Venker and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-13 with Language Arts & Disciplines categories.
Bachelor Thesis from the year 2022 in the subject Communications - Media and Politics, Politic Communications, grade: 2,0, Free University of Berlin, language: English, abstract: Presented here is a comprehensive analysis of the Russian Twitter strategy in the Russia-Ukraine war, based on sampling and from the perspective of framing theories. This bachelor thesis documents the analysis of Russia's Twiplomacy in the Russia-Ukraine war concerning the framing approach. For this purpose, the posts of a selection of seven Russian government profiles on Twitter are examined over a period of five months. Examining Russian Twiplomacy provides a deeper understanding of its function. This study contributes to our understanding of the use of social media as a tool for strategic communication. The concrete implementation of the Russian strategy and the adjustments to the changing situation should be evident from the study material. The analysis of frames offers the possibility of recognizing the intention of the communicators. That offers opportunities to counteract influence and to identify communication goals for further clarification and negotiation.
Russian Strategic Communications And Implications For Nato
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Author : Jason T. Bridges
language : en
Publisher:
Release Date : 2017
Russian Strategic Communications And Implications For Nato written by Jason T. Bridges and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Influence (Psychology) categories.
"Recent events in Eastern Europe have raised serious concerns over the security situation on the North Atlantic Treaty Organization’s (NATO) eastern flank. Russia’s activities which shaped and enabled a successful annexation of Crimea with barely a shot being fired in 2014 were actually quite remarkable and forced NATO, and certainly non-NATO members in the region, to take notice. Russian influence activities should be regarded as a primary threat to the peace, security, and stability of Eastern European nations as these activities seek to manipulate information in a manner that distorts facts and confuses audiences, which then leads to decisions and actions taken that are often not rational; NATO’s strategic communication (StratCom) should be seen as a comprehensive tool for meeting this security challenge and shaping a future security environment. Enhanced capabilities within the areas of social sciences to define and assess target audiences and promulgate messaging through media outlets, as well as enhanced development of the StratCom Center of Excellence (StratCom CoE) are critical to NATO’s StratCom campaign as it seeks to leverage soft power on the European continent and further afield. This paper asks what are the implications for NATO’s StratCom given Russia’s current actions with regards to influence activities in former Soviet Republics? Influence activities that make use of social sciences to identify and assess target audiences for multiple media outlet messaging is a facet of the hybrid tactics Russia uses to shape environments, and must be given high importance for NATO’s success in the battle of the narratives. If NATO wants to “keep the moral high ground” through a strategic communication policy that is open and transparent, then additional personnel with extensive backgrounds in psychology, sociology, and anthropology are important elements. In the battle for the narratives, it is far more important to understand how people think, versus what they think. In understanding the how, we can influence the what"--Abstract.
The Securitization Of Russian Strategic Communication
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Author : Command and Staff College
language : en
Publisher: CreateSpace
Release Date : 2014-06-21
The Securitization Of Russian Strategic Communication written by Command and Staff College and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-21 with Political Science categories.
The current operating environment faced by the United States military presents many challenges based on the global nature of United States strategic interests. Pursuant to these interests is a need to operate in, and effectively communicate with, a wide variety of audiences on the international and domestic scene. The demands of society firmly entrenched in Western democratic ideals necessitate a transparent approach to strategic communication. In an attempt to better deal with these demands, the United States military has devoted much thought and effort into growth in the area of strategic communication. Even with the effort expended to date, the United States military still could learn much from the experiences of other states. The manner in which Russia improved its strategic communication abilities serves as an informative and potentially instructive method of achieving communication success. At a time when the United States military and government focus on improving their strategic communication ability, there exists potential to learn from the experiences of Russia. Additionally the potential application of reflexive control in the strategic arena serves as a cautionary note to states dealing with Russia on strategic issues.
The Russian Federation In Global Knowledge Warfare
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Author : Holger Mölder
language : en
Publisher: Springer Nature
Release Date : 2021-07-24
The Russian Federation In Global Knowledge Warfare written by Holger Mölder and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-24 with Political Science categories.
This book examines Russian influence operations globally, in Europe, and in Russia’s neighboring countries, and provides a comprehensive overview of the latest technologies and forms of strategic communication employed in hybrid warfare. Given the growing importance of comprehensive information warfare as a new and rapidly advancing type of international conflict in which knowledge is a primary target, the book examines Russia’s role in Global Knowledge Warfare. The content is divided into three parts, the first of which addresses conceptual issues such as the logic of information warfare, the role of synthetic media, and Russia’s foreign policy concepts, including the impact of the COVID-19 pandemic on influence operations. The second part analyzes technological, legal and strategic challenges in modern hybrid warfare, while the third focuses on textual, cultural and historical patterns in information warfare, also from various regional (e.g. the Western Balkans, Romania, Ukraine, and the Baltic) perspectives. The book is primarily intended for scholars in the fields of international relations, security and the military sciences who are interested in Russian foreign policy and influence operations, but also their impact on the global security environment.
Executive Summary The Manipulative Techniques Of Russia S Information Campaign Euro Atlantic Values And Russia S Strategic Communication In The Euro Atlantic Space
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Author :
language : en
Publisher:
Release Date : 2016
Executive Summary The Manipulative Techniques Of Russia S Information Campaign Euro Atlantic Values And Russia S Strategic Communication In The Euro Atlantic Space written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Executive Summary Redefining Euro Atlantic Values And Russia S Strategic Communication In The Euro Atlantic Space
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Author :
language : en
Publisher:
Release Date : 2016
Executive Summary Redefining Euro Atlantic Values And Russia S Strategic Communication In The Euro Atlantic Space written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.