Strategic Excellence In Post Digital Ecosystems A B2c Perspective
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Strategic Excellence In Post Digital Ecosystems A B2c Perspective
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Author : Edin Güçlü sözer
language : en
Publisher: Edin Güçlü Sözer, Mustafa Emre Civelek, Murat Çemberci
Release Date : 2018-01-31
Strategic Excellence In Post Digital Ecosystems A B2c Perspective written by Edin Güçlü sözer and has been published by Edin Güçlü Sözer, Mustafa Emre Civelek, Murat Çemberci this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-31 with Business & Economics categories.
The basic production of the digital economy is knowledge. As it becomes more important, traditional factors like labor and capital become less so. As technological innovation changes the nature of employment, the conversion of labor to consumption becomes increasingly difficult. E-commerce is the most important driving force of the digital economy. Using technology and information networks effectively allows brands or companies to effect rapid changes in competitive markets. The emergence of neo-consumers calls for a higher order of information exchange and interaction. Companies must reasses their complete business processes in a holistic way to ensure market prominence in an economy driven by social networks and communication. This book deals with the new concepts determining the future path of the digital economy and aims at providing a new perspective to the field.
Marketing And Smart Technologies
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Author : José Luís Reis
language : en
Publisher: Springer Nature
Release Date : 2022-03-29
Marketing And Smart Technologies written by José Luís Reis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-29 with Technology & Engineering categories.
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Current Technologies Employed In E Commerce Customer Service By Leading Players
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Author : Dr. V.V.L.N. Sastry
language : en
Publisher: Idea Publishing
Release Date : 2020-03-25
Current Technologies Employed In E Commerce Customer Service By Leading Players written by Dr. V.V.L.N. Sastry and has been published by Idea Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-25 with Business & Economics categories.
E-commerce customer service technologies adopted by businesses help them present their customers with the information they want quickly, take responsibility for their actions, communicate specific solutions to customers, and maintain their competitive edge. Evidently, different e-commerce customer technologies have different strengths and deficiencies. Principally, this book zeroes in on the strengths and downsides of the e-commerce customer service technologies used by Adidas, Standard Bank, and Coca-Cola currently, comparing the technologies critically. They use the Salesforce Commerce Cloud, Acquire, and Get Satisfaction e-commerce customer service technologies respectively. If a business is required to adopt Get Satisfaction, Acquire, or Salesforce Commerce Cloud as its e-commerce customer technology, it should consider each of the options’ capabilities and deficiencies. Get Satisfaction and Salesforce Commerce Cloud, unlike Acquire, enable businesses build online customer communities. Salesforce Commerce Cloud and Acquire, unlike Get Satisfaction have analytics capabilities, which are rather important to support organizations, including businesses that offer customer support. Salesforce Commerce Cloud and Acquire, unlike Get Satisfaction, help businesses offer consistent customer experiences over varied channels - one of the most critical differentiating factor for retail businesses presently is shopping experience. Acquire and Salesforce Commerce Cloud, unlike Get Satisfaction, assist businesses in integrating customer data.
Pandemi Sonras Yeni D Nya D Zeninde Teknoloji Y Netimi Ve Nsani Dijitalizasyon
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Author : Dr. Sabri ÖZ
language : tr
Publisher: Hiperlink eğit.ilet.yay.san.tic.ve ltd.sti.
Release Date : 2020-06-02
Pandemi Sonras Yeni D Nya D Zeninde Teknoloji Y Netimi Ve Nsani Dijitalizasyon written by Dr. Sabri ÖZ and has been published by Hiperlink eğit.ilet.yay.san.tic.ve ltd.sti. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-02 with Business & Economics categories.
İnsan hayatı boyunca kaç kez böyle bir tecrübe yaşar ki! Pandemi… İster Çin’den, ister Amerika’dan çıksın, ister laboratuvar ürünü ister yarasadan gelsin. Süreç yönetimi dünyanın pek çok ülkesinde “Filadelfiya Çılgınlığı” ve “Sen Luiz Rehaveti” tecrübesinden ders almışa benziyor. İspanyol Gribi üç dalga halinde gelmişti. COVID-19 nasıl bir süreç izleyecek, ne zaman neye dönüşecek, mutasyona mı uğrar, aşısı mı bulunur, lazer ile mi tedavi edilir yoksa sıcak soğuk farketmeden saldırmaya bulaşmaya devam mı eder şimdilik cevaplanması zor sorular. Ancak, kahir ekseriyede beklenmeyen bir salgın. Girişimcilikte “Black Swan” yani “Kara Kuğu” olarak ifade edilen bir tabir vardır. Dünyanın yaşamakta olduğu şeyi kara kuğu olarak görmek mümkün. Kara Kuğu, toplumsal faydayı, insani çözümleri ve yeni yol haritalarını düşünmeyi gerektiriyor. Biraz(!) geriye giderek mevcut durumun bir ütopik tesbitini yapalım. İnsanlık, kara deliklerin, büyük patlamanın (big bang) eşiğine gidebilecek kadar bilim dünyasında gelişim yaşıyor. Esasen, insan ve canlı “Yaradılış”ının çok daha evveli olduğu ifade ediliyor. Öyle ki, 72 milyon yıl evvelinden yaradılışın başlangıcı olduğunu ifade eden çalışmalar, görüşler, kabuller var. Daha evvelinin de olması inanç meselesi. Bazı semai dinlerde ise bu kadarı dahi fazla görülmekte ve dinazor diye bir devrin olmadığına inanmaktadır. Editör varsayımı olarak, insanlığın, bilim ile gidebildiği ilk noktaya Yaradılış1.0 diyelim. Öyle ya, Sanayi 4.0, Toplum 5.0 vs. gibi moda tabirlere bir yenisini ekleyerek başlayalım. 6 gün, 6 merhale geçirmiş bir serüven ile galaksi, samanyolu, binlerce feza içinde dünyanın şekillenmesi için gereken süreçlere 6 birimlik versiyon eklendiğinde, Yaradılış7.0 versiyonuna denk gelecektir. Bu aynı zamanda ilk insanın yeryüzüne geldiği zamandır. Hz. İsa’nın yaradılışına ilişkin, en azından insansı bir oluşum olmadığı yönünde kutsal kitaplar hem-zikirdir. İşte bu Yaradılış7.1 olacaktır. Sonraki süreç, avcı toplayıcı toplumdan, tarıma, oradan sanayi toplumuna evrilmiş ve 18. Yüzyıldan itibaren yeni bir dönüşüm serisi ortaya konulmuştur. Buraya gelene dek, Sumatra Adasındaki Volkanik Dağın patlaması ya da Nuh Tufanı gibi kırılma noktaları önemlidir. Bu süreci M.Ö. 5. Yüzyılda Platon ve Aristotales ile başlatıp, içinde son peygamber Hz. Muhammed (sav) gönderilişi, imparatorlukların çıkışı, yükselişi, batışları, İstanbul’un fethi ve M.S. 18. Yüzyılda Rönesans dönemine dek geçen 22 asırlık süreç olarak kabul etmek de mümkün. Vel hasıl, yaradılış devam etmekte ve sanayi devrimi ile Yaradılış7.11 gibi bir sürece ulaşıldığı ifade edilebilir. 21. Asrın hemen başında, teknolojik dönüşümler, biyolojik dönüşümler, yeni normaller ile insanın kendine benzeyen insan “meydana getirmesi”, hatta daha iyisini (dinlenmeye ihtiyaç duymayan, milyarlarca veriyi analiz ederek saniyeler içinde karar verebilen, kıdem tazminatı, tatil, kapris, motivasyona ihtiyaç duymadan 7.24+ çalışabilen yaratıklar), prototiplerini ürettiğini görüyoruz. Bilginin ve verinin üretiminin üst düzeyde madenciliğinin yapılması, veri artışının sağlanması her canlı cansızın bilgi yaymasından beslenecektir. 7G gibi bir teknolojiyi yakaladığında insanlık, Yaradılış7.12 versiyonuna da bir başlangıç oluşturacaktır. 7G yani yedinci jenerasyon. 5G için yoğun tartışmaların olduğu günümüzde 7G, herşeyin, her canlının ve dahası dünya dışındaki artırılmış gerçekliğin sağlayacağı yeni boyuttan mekanlar vs. bilgi ve ham veri temin edecek ve işleyecektir. “Sonu nerdedir?” sorusunun cevabı Ledün ilmindedir. Ama ne kadar süreceği konusunda bir fikrim var: 3-4 dakika! COVID-19, savaşlar ile yorulmuş, türlü siyasetlerden oyunlardan, komplolardan bıkmış bir toplum için yeni normalleri getirecek ve var olan gelişmiş teknolojiye adaptasyonu ivmelendirecektir. Yönetici kademeleri için ise mesele, yeni normaller için normlar üretmektir. Bu aşamada, 34 kıymetli akademi ve iş dünyasından temsilci arkadaşlarımız ile bir yola çıktık. Salgın ile çok etkilenmiş sektörleri, alanları ve disiplinleri irdeledik. Değişim ve dönüşümlerde yol haritaları üzerine sosyal izolasyon döneminde kafa yorduk ve ortaya böylesine güzel bir eser çıkarttık. Bu dönemde, çok sayıda ulusal ve dünya çapında kurumlar tarafından raporlar ortaya konuldu. Pek çoğu tarafımızdan analiz edildi. Söylenmemişleri ve çok farklı söylemleri, tanımları ortaya koyan tüm yazarlarımıza şahsım ve editör arkadaşlarım adına teşekkür ediyorum. Pandemi sürecinde sosyal izolasyonda, dışarıda olduğumuzdan daha yoğun çalışarak emek veren akıl teri döken tüm yazarlarımızı ve sabırla onları destekleyen ailelerini tebrik ediyorum. İnsanlığa fayda ve yeni dönüşümlere katkı sağlayacağı inancı ile başka çalışmalarda da bir arada bulunmak temennisi ile saygılar sunuyorum.
Sekt Rlerin Ve Mesleklerin Gelece I
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Author : Dr. Sabri ÖZ
language : tr
Publisher: Hiperlink eğit.ilet.yay.san.tic.ve ltd.sti.
Release Date : 2020-10-01
Sekt Rlerin Ve Mesleklerin Gelece I written by Dr. Sabri ÖZ and has been published by Hiperlink eğit.ilet.yay.san.tic.ve ltd.sti. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-01 with Business & Economics categories.
“Maske-Mesafe-Hijyen” sloganı kadar, “Evde Kal”, son zamanların, pandemi dönemine ilişkin en yaygın söylemlerinden olmuştur. Evinde, zamanını iş ve bilim dünyasına katkı sağlamak arzusunda olan 63 kişilik bir ekip ile dijital ortamda bir araya geldik, yoğun çalışmalarla eserler üretmeye gayret ettik. “Teknolojik ve Dijital Dönüşüm” ve “Pandemi Sonrası Yeni Dünya Düzeninde Teknoloji Yönetimi ve İnsani Dijitalizasyon” eserlerimizin ardından iş dünyasından ve akademiden katılan dostlarımız ile “Sektörlerin ve Mesleklerin Geleceği” isimli teori ve literatür ağırlıklı bu eseri ve “Dijital Gelecekte Mesleklerin ve Sektörlerin Dönüşümü” adlı uygulamaya yönelik bir diğer eseri eş zamanlı olarak üretiyoruz. Dijital dönüşüm elbette en öncelikli meselemizdi. Akademi ve reel sektörden oluşan grup üyelerimiz ile hem reel sektörün, hem kamunun, hem akademinin ve teknolojiye ilgi duyan herkese fayda üreteceğini düşündüğümüz “Sektörlerin ve Mesleklerin Geleceği” kitabımızda sağlıktan ekonomiye, eğitimden tekstile, bilgi teknolojilerinden astrolojiye kadar çok önem arz eden alanları masaya yatırdık. Teknoloji, her disiplin içinde yerini inanılmaz bir hız ile almaya devam ediyor. Sektör ve meslekler bir yana sosyal hayatta, gündelik konularımızda dahi yerini alıyor. Evde kalmanın tesirinden olacak, mutfağa sıkça girilen bu dönemde, mutfaktaki eşyaların yerini gösterecek, arama motoru şeklindeki kapıya monte dijital bir panel (bilhassa beyler için! “kapkacak”); evlere servisin yaygınlaşması ile mutfakta, sadece buz dolabında değil, her türlü yaş-kuru gıdanın asgari stok seviyelerini yapay zeka ile takip eden ve gereğini yapan bir robot “ayşekadın”, evde her bireyin dışarıya çıkıp gelmesi sonucu vücud ısısını kontrol eden bir yüz tanıma ve rapor üreten “pandepano”, evcil hayvanları besleyen “catbot” gibi yazılım ve robotlar, ekran bağımlılığını azaltmaya yönelik uygulamalar ve sosyal zamanın değerlendirilmesini sağlayan akıllı asistan robotlar “mentibot”, yaşlılar için huzurlu bir yaşantı sunan ve ihtiyaçlarında destekçi, bakanlıkça yaşlı ve yalnız kalmış ailelere atanmış “huzurbot” gibi daha pek çok konuda dijital dünya evlerin içinde. Konu yapay zekaya gelince, uçuk kaçık fikirler geliyor insanın aklına. Korkmaya gerek yok. İnsandan daha zeki olamayacaklar hiçbir zaman. Akıllı sistemler, akıllı kodlar üretilecek, ancak zeka yapay kalacaktır. “Evde kal” prensibi ile yapay zeka ile çalışabilecek metrik olmayan yapılara uygulanan bir program yazıyoruz. Bu eserde de aynı yazılımın algoritmasını kullandık. Kenziman Algoritması ile, bilgisayara, bilimsel olarak yazılmış “Türkçe” bölüm/makalelerin bilimsel özetini (abstract) yazmayı öğrettik. Lakin, yapay zeka aşağıdaki dörtlükte yeme fiilinden münhasır “yer” fiili kaç kez geçiyor diye saydırmanın henüz imkanı yok!
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Leading Digital
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Author : George Westerman
language : en
Publisher: Harvard Business Review Press
Release Date : 2014-09-23
Leading Digital written by George Westerman and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-23 with Business & Economics categories.
Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
Driving Digital Strategy
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Author : Sunil Gupta
language : en
Publisher: Harvard Business Press
Release Date : 2018-07-24
Driving Digital Strategy written by Sunil Gupta and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-24 with Computers categories.
Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
What S Your Digital Business Model
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Author : Peter Weill
language : en
Publisher: Harvard Business Press
Release Date : 2018-04-17
What S Your Digital Business Model written by Peter Weill and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-17 with Business & Economics categories.
Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.
Digital Entrepreneurship
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Author : Mariusz Soltanifar
language : en
Publisher: Springer Nature
Release Date : 2020-11-13
Digital Entrepreneurship written by Mariusz Soltanifar and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-13 with Business & Economics categories.
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany