Strategic Marketing Decision Making Within Japanese And South Korean Companies
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Strategic Marketing Decision Making Within Japanese And South Korean Companies
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Author : Yang-Im Lee
language : en
Publisher: Elsevier
Release Date : 2008-11-30
Strategic Marketing Decision Making Within Japanese And South Korean Companies written by Yang-Im Lee and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-30 with Business & Economics categories.
This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and various problems are cited in the text and solutions are offered that reinforce the theories and concepts covered. A number of case studies highlight the link between theory and practice, and the work is structured in a way that allows the reader to think through and reflect upon the key issues associated with decision-making within Japanese and South Korean companies. The work is academically underpinned and contains relevant insights for practising managers The authors draw upon their marketing and management knowledge and expertise in order to contribute to a developing body of general management theory The methodological approach outlined in the book will facilitate a deeper understanding of how national cultural value systems are linked with organizational cultural value systems, and this will enhance interdisciplinary research approaches
Big Data Databases And Ownership Rights In The Cloud
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Author : Marcelo Corrales Compagnucci
language : en
Publisher: Springer Nature
Release Date : 2019-11-02
Big Data Databases And Ownership Rights In The Cloud written by Marcelo Corrales Compagnucci and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-02 with Law categories.
Two of the most important developments of this new century are the emergence of cloud computing and big data. However, the uncertainties surrounding the failure of cloud service providers to clearly assert ownership rights over data and databases during cloud computing transactions and big data services have been perceived as imposing legal risks and transaction costs. This lack of clear ownership rights is also seen as slowing down the capacity of the Internet market to thrive. Click-through agreements drafted on a take-it-or-leave-it basis govern the current state of the art, and they do not allow much room for negotiation. The novel contribution of this book proffers a new contractual model advocating the extension of the negotiation capabilities of cloud customers, thus enabling an automated and machine-readable framework, orchestrated by a cloud broker. Cloud computing and big data are constantly evolving and transforming into new paradigms where cloud brokers are predicted to play a vital role as innovation intermediaries adding extra value to the entire life cycle. This evolution will alleviate the legal uncertainties in society by means of embedding legal requirements in the user interface and related computer systems or its code. This book situates the theories of law and economics and behavioral law and economics in the context of cloud computing and takes database rights and ownership rights of data as prime examples to represent the problem of collecting, outsourcing, and sharing data and databases on a global scale. It does this by highlighting the legal constraints concerning ownership rights of data and databases and proposes finding a solution outside the boundaries and limitations of the law. By allowing cloud brokers to establish themselves in the market as entities coordinating and actively engaging in the negotiation of service-level agreements (SLAs), individual customers as well as small and medium-sized enterprises could efficiently and effortlessly choose a cloud provider that best suits their needs. This approach, which the author calls “plan-like architectures,” endeavors to create a more trustworthy cloud computing environment and to yield radical new results for the development of the cloud computing and big data markets.
Strategic Marketing Management In Asia
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Author : Syed Saad Andaleeb
language : en
Publisher: Emerald Group Publishing
Release Date : 2016-12-22
Strategic Marketing Management In Asia written by Syed Saad Andaleeb and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-22 with Business & Economics categories.
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
The Butterfly Effect In Competitive Markets
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Author : . Rajagopal
language : en
Publisher: Springer
Release Date : 2015-03-04
The Butterfly Effect In Competitive Markets written by . Rajagopal and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-04 with Business & Economics categories.
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
International Marketing
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Author : Daniel W. Baack
language : en
Publisher: SAGE
Release Date : 2013
International Marketing written by Daniel W. Baack and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.
International Marketing
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Author : Sak Onkvisit
language : en
Publisher: Routledge
Release Date : 2009-05-07
International Marketing written by Sak Onkvisit and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-07 with Business & Economics categories.
A key text examining the theory and strategy of marketing in a global context, this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new data, updated case studies, and a revised companion website.
Systems Thinking And Process Dynamics For Marketing Systems Technologies And Applications For Decision Management
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Author : Rajagopal, Dr.
language : en
Publisher: IGI Global
Release Date : 2012-04-30
Systems Thinking And Process Dynamics For Marketing Systems Technologies And Applications For Decision Management written by Rajagopal, Dr. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-30 with Business & Economics categories.
Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.
Asean And Korea
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Author : Daljit Singh
language : en
Publisher: Institute of Southeast Asian
Release Date : 1995
Asean And Korea written by Daljit Singh and has been published by Institute of Southeast Asian this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Political Science categories.
Trade and investment linkages between Northeast and Southeast Asia have been widening and deepening over the last two decades, helping to integrate the East Asian and Asian Pacific regions. More recently, security linkages have been developing. Much of the scholarly attention has understandably focused on the role of Japan in this integration. Yet the role of the Northeast Asian NIEs since the 1980s has become increasingly important.In this volume scholars from Korea and the ASEAN countries look at the issues arising from trade and investment interactions between Korea and the ASEAN region which have grown enormously over the past decade. It provides a wealth of data and the unique perspective of east ASEAN country and Korea. While the focus is economics some of the political dimensions have also been included.
Managing Cultural Diversity In Asia
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Author : Jawad Syed
language : en
Publisher: Edward Elgar Publishing
Release Date : 2010-01-01
Managing Cultural Diversity In Asia written by Jawad Syed and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-01 with Business & Economics categories.
This Companion provides an authoritative overview of how cultural diversity is managed in Asia. Although the Asian context appears at first sight to be irreconcilably divergent in terms of diversity management approaches, the contributing authors seek to explore thematic and geographical demarcations of the notions of cultural diversity and equality at work. Managing Cultural Diversity in Asia not only examines cultural diversity management in a particular geography but also makes a distinct contribution to the wider theory of managing diversity and equality by revealing the significance of context, time and place in framing policies and practices of management. With empirical and conceptual contributions from eminent scholars from across the Asian continent as well as the Asian diaspora, this volume highlights practices of equality and diversity management in settings across Asia and reveals the key drivers and implications of such practices. This important and path-breaking Companion will be an invaluable resource for both undergraduate and research-based postgraduate students on international and comparative human resource management, employment relations and industrial relations courses.
Grounded Theory Of Marketing Strategy Based On Partnership And Underpinned By Culture
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Author : Yang-Im Lee
language : en
Publisher:
Release Date : 2003
Grounded Theory Of Marketing Strategy Based On Partnership And Underpinned By Culture written by Yang-Im Lee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.