Strategic Public Diplomacy And American Foreign Policy
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Strategic Public Diplomacy And American Foreign Policy
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Author : Jarol B. Manheim
language : en
Publisher: Oxford University Press, USA
Release Date : 1994
Strategic Public Diplomacy And American Foreign Policy written by Jarol B. Manheim and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Political Science categories.
Strategic public diplomacy, once commonly called propaganda, has existed since the twelfth century, when Richard I, crusading sovereign of England, plucked the eyes from his prisoners and returned them to his arch-rival Saladin--an unmistakable message intended to mold the image that Richard's foreign enemies had of him. Although their methods have grown more sophisticated and gentrified since the Middle Ages, the goal of governments employing strategic public diplomacy has remained essentially the same: to influence public or elite opinion in a foreign country for the purpose of turning the foreign policy of the target country to advantage.The first systematic analysis of the growing foreign public relations industry in the U.S., this remarkable text traces the impact that the political "image management" of other nations has had on the American foreign policy agenda. Documenting the evolution of these campaigns in both scale and sophistication, this book includes an analysis of the Justice Department's foreign agent registration records, numerous interviews with journalists, consultants, and key government officials, and a systematic assessment of media content to gauge the effectiveness of these attempts at news management. The author presents and tests elements of a general model of agenda-related communication effects, presenting case studies that illustrate the extent to which the American media are saturated with foreign diplomatic messages, including the recent effort of the Kuwaiti government-in-exile to influence public opinion in the U.S. during the Gulf War, and concludes with an inventory and discussion of the issues raised by the "export" of the knowledge-base and skills underlying new, sophisticated communication strategies now being employed on behalf of foreign interests. Based on fifteen years of exhaustive research, this book is ideal for courses in foreign policy, media, and politics.
The Future Of U S Public Diplomacy
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Author : Kathy Fitzpatrick
language : en
Publisher: BRILL
Release Date : 2009-10-26
The Future Of U S Public Diplomacy written by Kathy Fitzpatrick and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-26 with Political Science categories.
Public diplomacy has never been more important in international relations. Yet, public diplomacy’s future as a valued national resource and a respected profession is far from certain. Lingering historical misperceptions and contemporary debate regarding public diplomacy’s role and value in protecting and advancing national and international interests threaten public diplomacy’s advancement on both fronts. Grounded in public relations theory and steeped in common sense, this book advances the global debate on public diplomacy’s future by documenting the intellectual and practical development of public diplomacy in the United States and analyzing key challenges ahead. The author’s fresh perspective provides compelling insights into public diplomacy's purpose and value, the conceptual foundations of the discipline, and principles of strategic practice. Based on extensive primary and secondary research, including a comprehensive survey of veteran U.S. public diplomats, the book reveals lessons learned from the U.S. experience in public diplomacy that will be critical in determining public diplomacy's fate in the United States and throughout the world.
Battles To Bridges
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Author : R. S Zaharna
language : en
Publisher: Springer
Release Date : 2010-02-19
Battles To Bridges written by R. S Zaharna and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-19 with Social Science categories.
This book tackles the pressing need to expand the vision of strategic US public diplomacy. It explores the interplay of power politics, culture, identity, and communication and explains how the underlying communication and political dynamics have redefined what 'strategic communication' means in today's international arena.
The New Public Diplomacy
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Author : J. Melissen
language : en
Publisher: Springer
Release Date : 2005-11-22
The New Public Diplomacy written by J. Melissen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-22 with Political Science categories.
After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.
U S Public Diplomacy
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Author : Kennon H. Nakamura
language : en
Publisher: DIANE Publishing
Release Date : 2010-11
U S Public Diplomacy written by Kennon H. Nakamura and has been published by DIANE Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11 with Political Science categories.
Public diplomacy describes a government¿s efforts to conduct foreign policy and promote national interests through direct outreach and commun. with the population of a foreign country. Activities include providing info. to foreign publics through broadcast and Internet media and at libraries and other outreach facilities in foreign countries; conducting cultural diplomacy, such as art exhibits and music performances; and admin. internat. educational and professional exchange programs. This report discusses the issues concerning U.S. public diplomacy. Determining levels of public diplomacy funding. Establishing capabilities to improve monitoring and assessment of public diplomacy activities. Charts and tables.
Strategic Public Diplomacy And American Foreign Policy
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Author : Jarol B. Manheim
language : en
Publisher: Oxford University Press on Demand
Release Date : 1994
Strategic Public Diplomacy And American Foreign Policy written by Jarol B. Manheim and has been published by Oxford University Press on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Language Arts & Disciplines categories.
Strategic public diplomacy, once commonly called propaganda, has existed since the twelfth century, when Richard I, crusading sovereign of England, plucked the eyes from his prisoners and returned them to his arch-rival Saladin--an unmistakable message intended to mold the image that Richard's foreign enemies had of him. Although their methods have grown more sophisticated and gentrified since the Middle Ages, the goal of governments employing strategic public diplomacy has remained essentially the same: to influence public or elite opinion in a foreign country for the purpose of turning the foreign policy of the target country to advantage. The first systematic analysis of the growing foreign public relations industry in the U.S., this remarkable text traces the impact that the political "image management" of other nations has had on the American foreign policy agenda. Documenting the evolution of these campaigns in both scale and sophistication, this book includes an analysis of the Justice Department's foreign agent registration records, numerous interviews with journalists, consultants, and key government officials, and a systematic assessment of media content to gauge the effectiveness of these attempts at news management. The author presents and tests elements of a general model of agenda-related communication effects, presenting case studies that illustrate the extent to which the American media are saturated with foreign diplomatic messages, including the recent effort of the Kuwaiti government-in-exile to influence public opinion in the U.S. during the Gulf War, and concludes with an inventory and discussion of the issues raised by the "export" of the knowledge-base and skills underlying new, sophisticated communication strategies now being employed on behalf of foreign interests. Based on fifteen years of exhaustive research, this book is ideal for courses in foreign policy, media, and politics.
Toward A New Public Diplomacy
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Author : P. Seib
language : en
Publisher: Springer
Release Date : 2009-08-31
Toward A New Public Diplomacy written by P. Seib and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-31 with Political Science categories.
Proponents of American public diplomacy sometimes find it difficult to be taken seriously. Everyone says nice things about relying less on military force and more on soft power. But it has been hard to break away from the longtime conventional wisdom that America owes its place in the world primarily to its muscle. Today, however, policy makers are recognizing that merely being a "superpower" - whatever that means now - does not ensure security or prosperity in a globalized society. Toward a New Public Diplomacy explains public diplomacy and makes the case for why it will be the crucial element in the much-needed reinvention of American foreign policy.
Full Spectrum Diplomacy And Grand Strategy
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Author : John Lenczowski
language : en
Publisher: Lexington Books
Release Date : 2011-03-17
Full Spectrum Diplomacy And Grand Strategy written by John Lenczowski and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-17 with Political Science categories.
This study is designed to contribute to the current efforts to reform the United States' foreign policy and national security capabilities. It addresses contemporary problems with specific policy and structural recommendations, but also aims to teach lessons in diplomacy and strategy that apply to all times and places. The author asserts that the U.S. needs a successful long-term national strategy integrating all the instruments of statecraft to influence the world positively to restore its ability to win friends, allies, politically motivated intelligence sources, and the resultant ability to achieve peace and security.
Routledge Handbook Of Public Diplomacy
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Author : Nancy Snow
language : en
Publisher: Routledge
Release Date : 2008-11
Routledge Handbook Of Public Diplomacy written by Nancy Snow and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11 with Language Arts & Disciplines categories.
The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries. Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California.
The United States And Public Diplomacy
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Author : Kenneth. A. Osgood
language : en
Publisher: BRILL
Release Date : 2010-02-16
The United States And Public Diplomacy written by Kenneth. A. Osgood and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-16 with Political Science categories.
Public diplomacy is the art of cultivating public opinion to achieve foreign policy objectives. A vital tool in contemporary statecraft, public diplomacy is also one of the most poorly understood elements of a nation’s “soft power.” The United States and Public Diplomacy adds historical perspective to the ongoing global conversation about public diplomacy and its proper role in foreign affairs. It highlights the fact that the United States has not only been an important sponsor of public diplomacy, it also has been a frequent target of public diplomacy initiatives sponsored by others. Many of the essays in this collection look beyond Washington to explore the ways in which foreign states, non-governmental organizations, and private citizens have used public diplomacy to influence the government and people of the United States.