Strategic Sport Development
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Strategic Sport Development
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Author : Stephen Robson
language : en
Publisher: Routledge
Release Date : 2013
Strategic Sport Development written by Stephen Robson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Sports & Recreation categories.
This text helps students develop the practical skills needed to contribute to development strategy in a vocational context, and gives practitioners the confidence and know-how to improve the strategic development of their sports organisation.
Strategic Sports Event Management
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Author : Guy Masterman
language : en
Publisher: Routledge
Release Date : 2004
Strategic Sports Event Management written by Guy Masterman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Building a conceptual framework for planning, organizing, managing and evaluating sports events, this work illustrates the importance of long-term and short term strategic plans and the impact of hosting sports events.
Foundations Of Sport Development
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Author : Chris Mackintosh
language : en
Publisher: Routledge
Release Date : 2021-01-19
Foundations Of Sport Development written by Chris Mackintosh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-19 with Sports & Recreation categories.
Offering a complete introduction to sport development policy and practice, this book covers key theory, themes, issues, and debates in sport development, without assuming any prior knowledge on the part of the reader. It outlines the organisational landscape of sport in the UK and explains important differences across England, Scotland, Wales, and Northern Ireland, as well as the global context. Examining both community and elite sport, it covers public, private, and third sectors, including national and local government and national governing bodies, and considers change – cultural, managerial, social, and political – as an element of sport development policy, strategy, and operations. Every chapter includes an in-depth case study around which a seminar or tutorial can be based, as well as definitions of key concepts and terminology that students and practitioners are likely to encounter during their studies or professional practice. Questions at the end of each chapter encourage the reader to reflect on their own work, and useful guides to further reading make the book an ideal jumping off point for further study. This is the perfect foundation textbook for any sport development course taken as part of a degree program in sport development, sport management, or sport coaching.
Strategic Sport Marketing Plan For Australian Institute Of Sport
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Author : Richard James
language : en
Publisher: GRIN Verlag
Release Date : 2014-02-14
Strategic Sport Marketing Plan For Australian Institute Of Sport written by Richard James and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-14 with Business & Economics categories.
Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Illinois at Chicago, language: English, abstract: The business sector has always realized the importance of developing a strategic marketing plan. Similarly, the sports sector has also recognized the need to establish a marketing plan to ensure high-quality performance and success. Many researchers in the field of sports argue that sports will not survive without a strategic marketing plan. The reason for this is the increased competition inherent in the entertainment industry. The A.I.S, as Australia's main national sports institute, is not exempted from implementing a marketing plan. A.I.S was founded with the aim of improving the sports industry in Australia. Since its inception, the institute has served successfully the nation's sports industry. However, as the world is constantly developing more innovative programs, A.I.S faces many challenges and competition from other sports institutes that provide high quality and entertaining sports. To remain competitive in this sector, a marketing plan is crucial. The strategic marketing plan examines the current state of the institute and analyses in detail its strengths, weaknesses, opportunities and threats accordingly. The analysis also seeks to develop a marketing strategy for A.I.S that will help the institute improve by the year 2022. This involves examining the products, prices, promotion and place, commonly referred to as 4ps in business terms. Analysis of the 4ps helps greatly in implementation of action approaches aimed at improving the entire institute. Therefore, AIS needs to take some action plans to effectively sort its problems and continue to be in the lead.
Strategic Management In Sport
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Author : Danny O'Brien
language : en
Publisher: Routledge
Release Date : 2019-05-01
Strategic Management In Sport written by Danny O'Brien and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-01 with Business & Economics categories.
What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing – it’s that important! Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport context. The book introduces the fundamentals of strategic planning, environmental analyses, strategic direction and leadership, strategy formulation and selection, implementation, strategic control, and change management. Designed to encourage students to develop a strategic mindset, as well as critical thinking and problem-solving skills, the book unpacks key concepts such as leadership, governance, organizational change, and the multiple layers of strategy in sport. Full of real-world case studies from diverse, international sport business environments, and useful pedagogical features such as review questions and guides to online resources, this is an essential text for any sport management course and an invaluable resource for sport development, recreation management, or events management courses.
Strategic Sport Communication
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Author : W. Timothy Coombs
language : en
Publisher: Routledge
Release Date : 2021-09-15
Strategic Sport Communication written by W. Timothy Coombs and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-15 with Business & Economics categories.
Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations, and advertising—can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the transmedia narrative transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor’s manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus; and suggestions for further reading. Please visit www.routledge.com/9780367898724.
Strategic Sports Event Management
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Author : Guy Masterman
language : en
Publisher: Routledge
Release Date : 2014-05-16
Strategic Sports Event Management written by Guy Masterman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-16 with Sports & Recreation categories.
The hosting of sports events – whether large international events, or smaller niche events – can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual framework with a practical, step-by-step guide to planning, organising, managing and evaluating events, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long-term. This fully revised and updated third edition uses international case studies in every chapter, from the NBA and NFL to Formula One and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of the London Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers. The book covers every key aspect of the sports event management process, including sports organizations, such as the IOC, FIFA and IAAF, and their interactions with event partners, the media and promoters short-term and long-term benefits of the planning process event impact and legacy operational functions including finance, ticketing, transport, venues, IT, human resources, and security marketing and communications, including social networking and new media the bidding process research and evaluation. Strategic Sports Event Management is the leading sports event management textbook and is now accompanied by a companion website containing a range of additional teaching and learning features. The book is important reading for all students of sport management or event management, and all practising event managers looking to develop their professional skills..
Strategic Sport Management
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Author : Michal Varmus
language : en
Publisher: Springer Nature
Release Date : 2021-03-21
Strategic Sport Management written by Michal Varmus and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-21 with Business & Economics categories.
Sport, and in particular the sporting environment, has undergone significant changes in recent decades. The social significance and commercialization of sport; the use of new technologies and organizational structures; and the involvement of various stakeholders matter more today than ever before. This book addresses the key influence of stakeholders in particular on the activities of sports organizations, taking into account certain territorial differences around the world, but also within Europe. The authors explain the key characteristics of the management of sports organizations as opposed to other organizations. These include the strategic management and setting of long-term goals such as sporting success, sustainable funding, youth training, and community building. The authors present a strategic model for these goals and stakeholders in the context of sport, together with research-based case studies in which the critical factors in the strategic management of successful and unsuccessful sports organizations are identified.
Sports Development
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Author : Peter Bramham
language : en
Publisher: Routledge
Release Date : 2006-09-07
Sports Development written by Peter Bramham and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-07 with Sports & Recreation categories.
First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.
Sport For Development And Peace
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Author : Robert E. Baker
language : en
Publisher: Rowman & Littlefield
Release Date : 2021-12-17
Sport For Development And Peace written by Robert E. Baker and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-17 with Sports & Recreation categories.
Sport has the incredible power to positively influence the world, and it is with this in mind that the field of Sport for Development and Peace (SDP) has seen tremendous growth over the years. Sport can strengthen social ties, advance human rights, aid economic development, promote inclusion, and more. In Sport for Development and Peace: Foundations and Applications, internationally-recognized SDP experts offer their insights, perspectives, and experiences on a range of topics within the field. The first part of the text focuses on the foundations of SDP, addressing its history, sociological aspects, specific goals—such as development, inclusion, sport participation, and conflict resolution—and political and economic implications. It closes with an evaluation and assessment of SDP programs. The second part examines the application of SDP by providing examples and insights into government involvement in SDP, not-for-profit organizations, and corporate and for-profit enterprises. Finally, the book concludes with a discussion of current trends and future implications of SDP. Written for current and future SDP managers, developers, and administrators, from the student to the professional, Sport for Development and Peace offers a comprehensive look at the many substantive and interconnected SDP topics in order to positively impact this fast-growing field.