Strategie Und Struktur Im Systemgesch Ft

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Strategie Und Struktur Im Systemgesch Ft

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Author : Timo Schneckenburger
language : de
Publisher:
Release Date : 1998

Strategie Und Struktur Im Systemgesch Ft written by Timo Schneckenburger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with categories.

Corporate Data Quality

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Author : Boris Otto
language : en
Publisher: epubli
Release Date : 2015-12-08

Corporate Data Quality written by Boris Otto and has been published by epubli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-08 with Business & Economics categories.

Data is the foundation of the digital economy. Industry 4.0 and digital services are producing so far unknown quantities of data and make new business models possible. Under these circumstances, data quality has become the critical factor for success. This book presents a holistic approach for data quality management and presents ten case studies about this issue. It is intended for practitioners dealing with data quality management and data governance as well as for scientists. The book was written at the Competence Center Corporate Data Quality (CC CDQ) in close cooperation between researchers from the University of St. Gallen and Fraunhofer IML as well as many representatives from more than 20 major corporations. Chapter 1 introduces the role of data in the digitization of business and society and describes the most important business drivers for data quality. It presents the Framework for Corporate Data Quality Management and introduces essential terms and concepts. Chapter 2 presents practical, successful examples of the management of the quality of master data based on ten cases studies that were conducted by the CC CDQ. The case studies cover every aspect of the Framework for Corporate Data Quality Management. Chapter 3 describes selected tools for master data quality management. The three tools have been distinguished through their broad applicability (method for DQM strategy development and DQM maturity assessment) and their high level of innovation (Corporate Data League). Chapter 4 summarizes the essential factors for the successful management of the master data quality and provides a checklist of immediate measures that should be addressed immediately after the start of a data quality management project. This guarantees a quick start into the topic and provides initial recommendations for actions to be taken by project and line managers. Please also check out the book's homepage at cdq-book.org/

Strategic Marketing Management

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Author : Alexander Chernev
language : en
Publisher:
Release Date : 2009

Strategic Marketing Management written by Alexander Chernev and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Marketing categories.

Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

Handbook Of Business To Business Marketing

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Author : Lilien, Gary L.
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-07-15

Handbook Of Business To Business Marketing written by Lilien, Gary L. and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-15 with Business & Economics categories.

This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.

Business Marketing

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Author : F. Robert Dwyer
language : en
Publisher:
Release Date : 2002

Business Marketing written by F. Robert Dwyer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business planning categories.

This text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. It also includes comprehensive coverage of how marketing fits in and contibutes to every organization. Technology is emphasized throughout the text, as are customers - especially in chapters on marketing opportunities and developing and managing products.

The End Of Advertising As We Know It

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Author : Sergio Zyman
language : en
Publisher: John Wiley & Sons
Release Date : 2002

The End Of Advertising As We Know It written by Sergio Zyman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity and customer service.

Top 100 In European Transport And Logistics Services

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Author : Peter Klaus
language : en
Publisher:
Release Date : 2007

Top 100 In European Transport And Logistics Services written by Peter Klaus and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.

Co Opetition

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Author : Adam M. Brandenburger
language : en
Publisher: Crown Currency
Release Date : 1997-12-29

Co Opetition written by Adam M. Brandenburger and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-12-29 with Business & Economics categories.

Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

The Future Of Competition

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Author : C. K. Prahalad
language : en
Publisher: Harvard Business Press
Release Date : 2004-02-18

The Future Of Competition written by C. K. Prahalad and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-18 with Business & Economics categories.

In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike. In this emerging opportunity space, companies must build new strategic capital—a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value.

Management Between Strategy And Finance

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Author : Burkhard Schwenker
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-11-21

Management Between Strategy And Finance written by Burkhard Schwenker and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-21 with Business & Economics categories.

Companies' decision-making and planning systems find themselves in a constant tug of war between strategic and financial considerations. The authors analyze these two opposing currents in business thinking, dissecting their differences and identifying their best practices. They also develop an approach that reconciles the two conflicting schools of thought – without watering down their differences. Schwenker und Spremann argue that both strategic and financial perspectives can serve as a compass in management's decision-making processes: Which perspective to choose depends on the phase of business. The authors distinguish four phases in the company lifecycle – phases in which the business must find the proper position, develop, grow and, ultimately, earn. In the first two phases, strategic considerations should take priority; in the latter two phases, financial considerations rule the day.