Strategische Pr Evaluation
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Strategische Pr Evaluation
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Author : Nanette Besson
language : de
Publisher: Springer-Verlag
Release Date : 2013-04-17
Strategische Pr Evaluation written by Nanette Besson and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-17 with Language Arts & Disciplines categories.
Der Band entwickelt ein System von Evaluationstechnik, das es ermöglicht, die Planung, die Durchführung und den Erfolg von PR-Programmen zu erfassen, zu bewerten und zu kontrollieren. Das System besteht aus zusammengehörigen, sich ergänzenden Elementen: einem Evaluationsmodell, einer Auswahl passender Methodik, einem Instrument zur Evaluation des gesamten PR-Programms und einem speziellen Projektmanagement für PR-Evaluation.
Strategische Pr Evaluation
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Author : Nanette Aimée Besson
language : de
Publisher: Springer Science & Business Media
Release Date : 2004
Strategische Pr Evaluation written by Nanette Aimée Besson and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Social sciences categories.
Der Band entwickelt ein System von Evaluationstechnik, das es ermöglicht, die Planung, die Durchführung und den Erfolg von PR-Programmen zu erfassen, zu bewerten und zu kontrollieren. Das System besteht aus zusammengehörigen, sich ergänzenden Elementen: einem Evaluationsmodell, einer Auswahl passender Methodik, einem Instrument zur Evaluation des gesamten PR-Programms und einem speziellen Projektmanagement für PR-Evaluation. Das Modell entwirft den theoretischen Rahmen, in dem die Erfassung, Bewertung und Kontrolle stattfindet. Die Methodik zeigt eine Auswahl der vorhandenen Möglichkeiten zur Datenerhebung auf. Das Instrument, ein PR-Kennzahlensystem, bietet die Möglichkeit, die Daten zu strukturieren und zu bewerten. Das PR-Projektmanagement ermöglicht die strategische Planung, systematische Implementierung und vollständige Dokumentation der Evaluation. Das Projekt der strategischen PR-Evaluation ist damit mit einem umfangreichen "Werkzeugkoffer" ausgestattet.
Strategische Pr Evaluation
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Author : Nanette Besson
language : de
Publisher: Springer-Verlag
Release Date : 2008-08-17
Strategische Pr Evaluation written by Nanette Besson and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-17 with Language Arts & Disciplines categories.
Die dritte, völlig überarbeitete Auflage dieses Werkes präsentiert ein erprobtes und optimiertes System von Evaluationstechnik für die PR- und Öffentlichkeitsarbeit. Nach einer umfassenden Bestandsaufnahme zum Thema PR-Evaluation und Kommunikationscontrolling wird ein zusammengehöriges System von Modell, Projektmanagement, Methodik und Instrument für die PR-Evaluation vorgestellt. Das Instrument der PR-Performance-Analyse ermöglicht durch die Orientierung am Reputationsbegriff ein prozessorientiertes Reputation Management mit Anschlussmöglichkeit an gängige Stakeholderansätze. Es ermöglicht die kontinuierliche Erfassung, Bewertung und anschließende Kontrolle von Kommunikationsprojekten in aller Bandbreite, von einzelnen Veranstaltungen bis hin zu kompletten Kampagnen. Fallbeispiele runden die Präsentation dieses Systems ab.
Public Relations Research
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Author : Ansgar Zerfaß
language : en
Publisher: Springer
Release Date : 2008-05-08
Public Relations Research written by Ansgar Zerfaß and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-08 with Language Arts & Disciplines categories.
This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.
Public Relations And Social Theory
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Author : Øyvind Ihlen
language : en
Publisher: Routledge
Release Date : 2018-04-17
Public Relations And Social Theory written by Øyvind Ihlen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-17 with Business & Economics categories.
Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max Weber, Karl Marx, John Dewey, Jürgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Dorothy Smith, Zygmunt Bauman, Harrison White, John W. Meyer, Luc Boltanski and Chantal Mouffe. Each chapter is devoted to an individual theorist, providing an overview of that theorist’s key concepts and contributions, and exploring how these can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature.
Communication And Leadership In The 21st Century
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Author : Holger Sievert
language : en
Publisher: Verlag Bertelsmann Stiftung
Release Date : 2010-07-30
Communication And Leadership In The 21st Century written by Holger Sievert and has been published by Verlag Bertelsmann Stiftung this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-30 with Business & Economics categories.
For some people, Public Relations used to be "that former journalist type who deals with the media." However, the public perception of the profession has changed quite substantially. Communication has become a genuine modern management function. The integration of successful public relations is a crucial contribution to raising the level of professionalism in an organization. "Communication and Leadership in the 21st Century" is a review of theoretical and empirical research papers on this subject, intended for scholars, students, and professionals across these disciplines. The volume focuses in particular on four distinct, but interrelated areas of communication: Integrated Market & Corporate Communication, Communication Management & Media, Organizational Communication & Change and Leadership Communication & Strategies. With special emphasis on the German and European situation and two digressions to China, the authors provide different perspectives on the cross-cultural context of international communications and leadership. The book's four subject areas also characterize the key subjects of an innovative Executive MBA program which has been developed in cooperation with the Technische Universität München. The study program is part of the ¡communicate! Qualification Program, an initiative of the Bertelsmann Stiftung, the Heinz Nixdorf Stiftung and the Daimler Fund. The aim of ¡communicate! is to unite communication and leadership in the workplace, in training and in research.
Excellence In Public Relations And Communication Management
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Author : James E. Grunig
language : en
Publisher: Routledge
Release Date : 2013-10-18
Excellence In Public Relations And Communication Management written by James E. Grunig and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-18 with Business & Economics categories.
This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.
The Bauhaus And Public Relations
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Author : Patrick Rössler
language : en
Publisher: Routledge
Release Date : 2014-01-10
The Bauhaus And Public Relations written by Patrick Rössler and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-10 with Business & Economics categories.
This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics, society, industry, and the art world. In a movement where a substantial share of productivity ran in measures to highlight the public value of the institution funded by the taxpayer, the directors, and other persons in charge, the Bauhaus developed comprehensive strategies to communicate their messages to a variety of target groups such as politicians and economic leaders, intellectuals and other artists, current and prospective students, and the general public. To achieve this goal, the Bauhaus anticipated many instruments of modern public relations and corporate communications, including press releases, staging of events, media publications, community building, lobbying, and the creation of nationwide public presence. Rössler argues that as an organization, the Bauhaus cultivated corporate behavior and, most prominently, a corporate design which unfolded revolutionary power. The basic achievements of new typography (a label coined at the Bauhaus) determine visual communication to this day, while the Bauhaus moved from an institutional organization to a community. Beginning with an overview of the Bauhaus’ corporate identity and a close examination of the respective directors’ roles for internal and external communication, this book visits exhibitions, events, and the media attention they evoked in newspapers and contemporary periodicals, along with media products designed at the Bauhaus such as magazines, books, and bank notes.
Evaluation Und Wirkungskontrolle Von Public Relations
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Author : Pascal Lunz
language : de
Publisher: GRIN Verlag
Release Date : 2007-04-19
Evaluation Und Wirkungskontrolle Von Public Relations written by Pascal Lunz and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-19 with Business & Economics categories.
Studienarbeit aus dem Jahr 2007 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Hochschule der Medien Stuttgart, Veranstaltung: Public Relations, Sprache: Deutsch, Abstract: Wenn man berücksichtigt, wie differenziert das Themengebiet der Public Relations in der Kommunikationsforschung, in Agenturen, in Verbänden und in Unternehmen heutzutage behandelt wird, ist es erstaunlich, dass die Professionalität der PR auch aktuell immer wieder diskutiert wird. Im Zuge dieser Diskussion stellt sich die Frage nach den messbaren Resultaten der Öffentlichkeitsarbeit. Laut einer Studie der PR-Agentur PR + CO setzen 88% der Unternehmen die Evaluation Ihrer Öffentlichkeitsarbeit gleich mit dem Sammeln von Presseausschnitten, so genannten Clippings. Und nur 23% der Unternehmen haben ein spezielles Budget für die Erfolgskontrolle. (http://www.prco.de/home/news.php?id=300) Von einem hohen Grad an Professionalität kann dabei keine Rede sein, denn die Frage nach den komplexen Auswirkungen von Kommunikation mit der Öffentlichkeit wird durch ein jährliches Sammelbuch von Zeitungsausschnitten nur unzureichend beantwortet. Die Nachbarsdisziplin der Werbung mit ausführlichen Marktforschungsuntersuchungen scheint der PR-Arbeit beim Thema Erfolgskontrolle weit voraus zu sein. Die vorliegende Arbeit beschäftigt sich mit dem Thema, wie auch im Bereich der Public Relations aussagekräftige Erfolgskontrollen durchgeführt werden können. Die Arbeit erklärt die Bedeutung von Evaluation, stellt sowohl einfache als auch klassische Wege bei der Erfolgsmessung sowie strategische Modelle der Evaluation vor und zeigt auf, welche Vorteile eine umfassende Evaluation mit sich bringt. Außerdem wird auf die Frage eingegangen, warum sich das Thema noch nicht in größerem Maße in der Praxis etabliert hat.
The Covid 19 Pandemic And Risks In East Asia
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Author : Nobuto Yamamoto
language : en
Publisher: Taylor & Francis
Release Date : 2022-11-29
The Covid 19 Pandemic And Risks In East Asia written by Nobuto Yamamoto and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-29 with Social Science categories.
Using "risk" as a conceptual lens, this book analyzes how communities across East Asia responded to the disruption unleashed by the COVID-19 pandemic. The contributors to this book look at how governments, societies, and individuals have perceived, experienced, dealt with and interpreted the pandemic and the transformations it has brought across countries like Japan, South Korea, Taiwan, Vietnam, and the Philippines. They examine pressing concerns such as infodemic, digital health literacy, media cynicism, telework, and digital inequalities in conjunction with issues such as public trust, identity formation, nationalism, and social fragmentation. They look at a wide range of questions relating to communication, mediation, and reactions to the challenges of the pandemic. An insightful resource for scholars of risk studies and of East Asian societies, the book is also a valuable reference for students and researchers of media and communication studies and sociology.