Strategische Unternehmensausrichtung Von Kmu Kleine Und Mittlere Unternehmen In Der Europ Ischen Union
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Strategische Unternehmensausrichtung Von Kmu Kleine Und Mittlere Unternehmen In Der Europ Ischen Union
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Author : Nils Herzberger
language : de
Publisher: GRIN Verlag
Release Date : 2017-12-11
Strategische Unternehmensausrichtung Von Kmu Kleine Und Mittlere Unternehmen In Der Europ Ischen Union written by Nils Herzberger and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-11 with Business & Economics categories.
Diplomarbeit aus dem Jahr 2015 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, Hochschule Wismar, Sprache: Deutsch, Abstract: Kleine und mittlere Unternehmen (KMU) haben einen großen Anteil an der wirtschaftlichen Stärke von Deutschland und übernehmen auch in Europa eine führende Rolle. Mit über 99 Prozent am Gesamtanteil aller Unternehmen und über 60 Prozent aller Beschäftigten nehmen sie eine beachtliche Stellung am Wirtschaftsstandort Deutschland ein. Sie sind innovativ, flexibel, kundenorientiert und einige sogar Marktführer in ihrer Branche. Kurze Entscheidungswege und daraus resultierende kurze Reaktionszeiten machen sie zu einer attraktiven und erfolgsversprechenden Unternehmung. Die Europäische Union hat die Bedeutung und ihre wichtige Rolle für den wirtschaftlichen Beitrag erkannt und unterstützt die KMU durch Förderungen und Maßnahmenpakete. Allerdings sind KMU oftmals im Bereich des längerfristigen und strategischen Agierens überfordert und arbeiten meist eher „operativ“. Hierbei können erhebliche Gefahren für die Sicherung des Unternehmens lauern, da die Unternehmensumwelt immer dynamischer und komplexer wird. Eine „Strategische Unternehmensausrichtung“ kann den Weg für die Zukunft ebnen und eine große Hilfestellung für die Unternehmensleitung sein. Durch einen strategischen Planungsprozess kann ein Unternehmen von der Vision bis hin zur Implementierung der Strategie einen wichtigen und richtigen Schritt in Richtung Zukunftsgestaltung gehen. Dieser Prozess wird in der Diplomarbeit erläutert und berücksichtigt hierbei die Herausforderungen für KMU. Bei einem solchen strategischen Prozess gilt es KMU-spezifische Herausforderungen zu meistern, doch sind es in erster Linie die Chancen, die ein Unternehmen durch eine Strategie erhält. Es wird mehr operativ gearbeitet, anstatt sich für die Zukunft zu rüsten und ein Unternehmen strategisch zu führen. „Das Management von Unternehmen ist heute, im 21. Jahrhundert, mit einer neuen Dimension von Unsicherheit und Komplexität konfrontiert...die stetig weiter fortschreitet.“ (Prodoehl.2014. S.1) Aus diesen und weiteren Gründen ist es gerade für KMU wichtig, Strategien zu entwickeln und den Fortbestand des Unternehmens zu sichern. Doch hier stellt sich u.a. auch anhand von Studien heraus, dass Strategien bei KMU oftmals Mangelware sind. Es werden "KMU-typische" Herausforderungen und Ansätze behandelt und vorgestellt. Zudem wie die Strategiearbeit in der Umsetzung erfolgreich gestaltbar ist. Relevante Handlungsfelder für KMU werden aufgezeigt, die zugleich Herausforderung als auch Chance sein können.
Kmu Fte In Der Eu
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Author : European Commission. Directorate General for Research
language : de
Publisher:
Release Date : 2000*
Kmu Fte In Der Eu written by European Commission. Directorate General for Research and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000* with categories.
Viral Marketing
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Author : Karen Nelson-Field
language : en
Publisher: OUP Australia & New Zealand
Release Date : 2013-10-03
Viral Marketing written by Karen Nelson-Field and has been published by OUP Australia & New Zealand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-03 with Business & Economics categories.
Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.
Fundraising Management
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Author : Elaine Jay
language : en
Publisher: Routledge
Release Date : 2004-07-31
Fundraising Management written by Elaine Jay and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-07-31 with Business & Economics categories.
This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.
Family Business Models
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Author : A. Gimeno
language : en
Publisher: Springer
Release Date : 2010-05-13
Family Business Models written by A. Gimeno and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-13 with Business & Economics categories.
An exceptional new work on family business, showing how to maintain a balanced relationship between the family and the company, and ensure satisfactory business results. This roadmap helps the reader to build better managed and more stable family firms.
Killing And Letting Die
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Author : Bonnie Steinbock
language : en
Publisher: Fordham Univ Press
Release Date : 1994
Killing And Letting Die written by Bonnie Steinbock and has been published by Fordham Univ Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Family & Relationships categories.
This collection contains twenty-one thought-provoking essays on the controversies surrounding the moral and legal distinctions between euthanasia and "letting die." Since public awareness of this issue has increased this second edition includes nine entirely new essays which bring the treatment of the subject up-to-date. The urgency of this issue can be gauged in recent developments such as the legalization of physician-assisted suicide in the Netherlands, "how-to" manuals topping the bestseller charts in the United States, and the many headlines devoted to Dr. Jack Kevorkian, who has assisted dozens of patients to die. The essays address the range of questions involved in this issue pertaining especially to the fields of medical ethics, public policymaking, and social philosophy. The discussions consider the decisions facing medical and public policymakers, how those decisions will affect the elderly and terminally ill, and the medical and legal ramifications for patients in a permanently vegetative state, as well as issues of parent/infant rights. The book is divided into two sections. The first, "Euthanasia and the Termination of Life-Prolonging Treatment" includes an examination of the 1976 Karen Quinlan Supreme Court decision and selections from the 1990 Supreme Court decision in the case of Nancy Cruzan. Featured are articles by law professor George Fletcher and philosophers Michael Tooley, James Rachels, and Bonnie Steinbock, with new articles by Rachels, and Thomas Sullivan. The second section, "Philosophical Considerations," probes more deeply into the theoretical issues raised by the killing/letting die controversy, illustrating exceptionally well the dispute between two rival theories of ethics, consequentialism and deontology. It also includes a corpus of the standard thought on the debate by Jonathan Bennet, Daniel Dinello, Jeffrie Murphy, John Harris, Philipa Foot, Richard Trammell, and N. Ann Davis, and adds articles new to this edition by Bennett, Foot, Warren Quinn, Jeff McMahan, and Judith Lichtenberg.
The Principles Of Sustainability
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Author : Simon Dresner
language : en
Publisher: Routledge
Release Date : 2012-05-04
The Principles Of Sustainability written by Simon Dresner and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-04 with Business & Economics categories.
At a time of increasingly rapid environmental deterioration and climate change, sustainability is one of the most important issues facing the world. Can we create a sustainable society? What would that mean? How should we set about doing it? How can we bring about such a profound change in the way things are organized? This text tackles these questions directly. It covers: historical development of the concept of sustainability; contemporary debates about how to achieve it; and obstacles and the prospects for overcoming them. This new fully revised edition covers the latest on the climate change front, particularly the advances in scientific understanding and political awareness of climate change. Other updates include more recent economic analyses, particularly the Stern Report, and the global shift away from faith in markets over the past five years.
Transgenerational Entrepreneurship
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Author : M. Nordqvist
language : en
Publisher: Edward Elgar Publishing
Release Date : 2010-01-01
Transgenerational Entrepreneurship written by M. Nordqvist and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-01 with Business & Economics categories.
Introducing a new concept in family businesses Transgenerational Entrepreneurship addresses how these businesses achieve growth and longevity through entrepreneurial activities. It focuses on the resources, capabilities and mindsets that families develop and draw upon in order to be entrepreneurial across generations, and presents findings from an international research collaboration between family business researchers and practitioners. In addition to a comprehensive conceptual chapter, the editors include a unique set of empirical case-based research papers that investigates transgenerational entrepreneurship in different European contexts. They bring together and integrate frontier research on entrepreneurship and family business, as well as provide a basis for future research. Academics, teachers and students in business and management, entrepreneurship and family business will find this path-breaking book of value, as will libraries, policy makers and consultants.
Social Entrepreneurship In The Water Sector
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Author : Rafael Ziegler
language : en
Publisher: Edward Elgar Publishing
Release Date : 2014-06-27
Social Entrepreneurship In The Water Sector written by Rafael Ziegler and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-27 with Business & Economics categories.
There are few sectors where Šgetting things done sustainably� is as important as it is for the water sector. From drinking water and sanitation to water use in agriculture, industry, and ecosystems, Rafael Ziegler and his co-authors investigate the con
The Year 2000
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Author : Herman Kahn
language : en
Publisher:
Release Date : 1967
The Year 2000 written by Herman Kahn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Twentieth century categories.
