Strategisches Management Und Marketing
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Strategisches Management Und Marketing
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Author : Edgar Kreilkamp
language : de
Publisher: Walter de Gruyter
Release Date : 2010-10-06
Strategisches Management Und Marketing written by Edgar Kreilkamp and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-06 with Business & Economics categories.
Strategisches Management Und Marketing: Markt- Und Wettbewerbsanalyse, Strategische Fr Haufkl Rung, Portfolio-Management.
Marketing Management And Strategy
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Author : Philip Kotler
language : en
Publisher:
Release Date : 1980
Marketing Management And Strategy written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Marketing categories.
Marketing Management And Strategy
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Author : Peter Doyle
language : en
Publisher: Pearson Education
Release Date : 2006
Marketing Management And Strategy written by Peter Doyle and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.
Marketing Management
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Author : Richard P. Bagozzi
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2018-07-12
Marketing Management written by Richard P. Bagozzi and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-12 with Business & Economics categories.
Bagozzi u.a. zielen darauf ab, die Lücke zu schließen zwischen der Wissenschaft vom Marketing - Marketing-Forschung, Konsumentenpsychologie, Volkswirtschaftslehre, Operations Research, strategisches Management - und der Kunst des Marketings - dem Bemühen der Praktiker, fundierte Entscheidungen in allen Bereichen des Marketing-Mix angesichts von Unsicherheit und Unbeständigkeit zu treffen. Sie zeigen, wie und warum Marketing so praktiziert wird, wie es der Fall ist, und sie thematisieren Sachverhalte, die Manager in ihre künftigen Marketing-Überlegungen einbeziehen sollten. Der "Bagozzi u.a." richtet sich an Universitäts- und Fachhochschul-Studenten im Grund- und Hauptstudium, die eine Karriere in der Wirtschaft oder im akademischen Bereich anstreben. Besondere Rücksicht gilt den Studenten, die mit diesem Buch praxisnahes Wissen erlangen möchten. Besonderen Wert haben die Autoren darauf gelegt, die praktische Anwendbarkeit der Marketing-Theorie hervorzuheben, um den Studenten den dierekten Bezug der Ausführungen zu ihren betrieblichen Erfahrungen aufzuzeigen. "Bagozzi u.a." ist in den U.S.A. zum wohl führenden Buch zu Thema "Marketing" aufgestiegen.
Marketing Management
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Author : Philip Kotler
language : en
Publisher: Prentice Hall
Release Date : 2004
Marketing Management written by Philip Kotler and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Marketing categories.
Appropriate for undergraduate and graduate Marketing Management and Marketing Strategy courses at the university level, and some colleges. Managerial Orientation. This book focuses on the major decisions marketing managers and top management face in their efforts to harmonize the organization's objectives, capabilities, and resources with marketplace needs and opportunities. Analytical Approach. This book presents a framework for analyzing recurrent problems in marketing management. Cases and examples illustrate effective marketing principles, strategies, and practices. Multidisciplinary Perspective. This book draws on the rich findings of various scientific disciplines - economics, behavioral science, management theory, and mathematics - for fundamental concepts and tools. Universal Applications. This book applies marketing thinking to the complete spectrum of marketing: products and services, consumer and business markets, profit and nonprofit organizations, domestic and foreign companies, small and large firms, manufacturing and intermediary businesses, and low- and high-tech industries. Comprehensive and Balanced Coverage.This book covers all the topics an informed marketing manager needs to understand to carry out strategic, tactical, and administrative marketing. Instruction Through Examples: provision of rich, in-depth examples from Canadian companies and organizations as well as organizations from around the world allow students to by seeing marketing management techniques brought to life as they are employed in the everyday practice of today's leading organizations.
Strategisches Management Und Marketing
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Author :
language : de
Publisher:
Release Date : 1987
Strategisches Management Und Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with categories.
Marketing Management And Strategy
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Author : Philip Kotler
language : en
Publisher: Prentice Hall
Release Date : 1980
Marketing Management And Strategy written by Philip Kotler and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Business & Economics categories.
Strategic Marketing Management
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Author : Mark E. Parry
language : en
Publisher: McGraw Hill Professional
Release Date : 2005
Strategic Marketing Management written by Mark E. Parry and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Darden School professor Mark Parry describes the key principles that should guide practising managers as they define the meaning of new brands and manage those brands over time. Using cases and examples, he helps managers decide which options to follow when deciding how to approach branding and positioning.
Business Relationship Management And Marketing
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Author : Michael Kleinaltenkamp
language : en
Publisher: Springer
Release Date : 2014-09-30
Business Relationship Management And Marketing written by Michael Kleinaltenkamp and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-30 with Business & Economics categories.
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.
Marketing Management
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Author : Harper W. Boyd
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 2001-04
Marketing Management written by Harper W. Boyd and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-04 with Business & Economics categories.
"Marketing Management: A Strategic Decision-Making Approach 6th Edition" concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.