Strategisches Und Proze Orientiertes Vertriebscontrolling
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Price Management
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Author : Hermann Simon
language : en
Publisher: Springer
Release Date : 2018-12-11
Price Management written by Hermann Simon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-11 with Business & Economics categories.
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
German Books In Print
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Author :
language : de
Publisher:
Release Date : 1995
German Books In Print written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Catalogs, Publishers' categories.
Verzeichnis Lieferbarer B Cher
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Author :
language : de
Publisher:
Release Date : 1988
Verzeichnis Lieferbarer B Cher written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with categories.
Strategic It Management
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Author : Dirk Buchta
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-12-14
Strategic It Management written by Dirk Buchta and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-14 with Business & Economics categories.
IT is not a cost factor, but a tool, to cut process costs in a company. This message cannot be elaborated enough in times of very short IT budgets. The book points out, how a company with tight resources can generate value – using standard as well as individual software.
Customer Equity Management
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Author : Roland T. Rust
language : en
Publisher: Prentice Hall
Release Date : 2005
Customer Equity Management written by Roland T. Rust and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Customer equity categories.
This book includes a practical framework with applied cases, and award-winning research.
Introduction To Controlling
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Author : Jürgen Weber
language : de
Publisher: Schäffer-Poeschel
Release Date : 2008-04-14
Introduction To Controlling written by Jürgen Weber and has been published by Schäffer-Poeschel this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-14 with Business & Economics categories.
In immer mehr Studiengängen ist Englisch die Lehr- und Kommunikationssprache. Anlass genug, die wichtigsten Kapitel des Erfolgslehrbuches "Einführung in das Controlling" auf Englisch vorzulegen. Das bewährte didaktische Konzept wurde beibehalten: - Übersichtlichen Gestaltung - Klar formulierte Lernziele - Kapitelzusammenfassungen - Zahlreiche Fallbeispiele
Pricing
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Author : Hermann Diller
language : de
Publisher: Kohlhammer Verlag
Release Date : 2020-11-11
Pricing written by Hermann Diller and has been published by Kohlhammer Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-11 with Business & Economics categories.
In view of the increasingly intense competition in many markets, the correct application of pricing policy is a matter of existential importance for corporate policy. This standard textbook discusses the various problem areas involved in setting prices and conditions, from the management point of view. It presents both the latest theoretical and methodological foundations for pricing decisions and for coordinating price and quality, and also price formation procedures that can be applied in practice. Separate sections are devoted to the capital goods sector, the retail trade and the services sector.
Deutsche Nationalbibliographie Und Bibliographie Der Im Ausland Erschienenen Deutschsprachigen Ver Ffentlichungen
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Author :
language : de
Publisher:
Release Date : 1991
Deutsche Nationalbibliographie Und Bibliographie Der Im Ausland Erschienenen Deutschsprachigen Ver Ffentlichungen written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with German imprints categories.
The Human Side Of M A
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Author : Dennis C. Carey
language : en
Publisher: Oxford University Press
Release Date : 2004-03-11
The Human Side Of M A written by Dennis C. Carey and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03-11 with Business & Economics categories.
There are thousands of mergers every year and, by some estimates, two-thirds of them either fail or fall far short of expectations. How can leaders keep their merger from becoming a head-on collision? In The Human Side of M&A, Dennis Carey and Dayton Ogden argue that most failed mergers looked good on paper--they made financial and strategic sense--but the crucial human element was neglected or overlooked. Consequently, corporate cultures often clash and wreck any chance that the companies will work harmoniously together. The authors, who have worked with many companies in the process of merging, draw on their unique experience to demonstrate how to address the human side of a merger, revealing pitfalls to avoid as well as best practices to pursue. They describe how to assess the quality of the people on both sides, aligned with the strategy, to determine whom to retain. They argue that the CEOs need to create a new vision for the combined company (one that differs from the visions of the two individual entities). And they stress that it is vitally important to move quickly once the merger is approved so that the new enterprise can hit the ground running on the first official day of operating as a combined company. The book concludes with a rigorous statistical appendix that analyzes some of the most successful mergers of the past ten years, validating the book's underlying theme and conclusions. While the volume of mergers may wax and wane depending on a host of economic factors, mergers will endure as a logical, efficient, and profitable strategy for many companies in a global economy. This book will help ensure the success of those who choose this path.
Ers Information
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Author :
language : en
Publisher:
Release Date : 2000
Ers Information written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Agriculture categories.