Strategy By Design
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Creative Strategy And The Business Of Design
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Author : Douglas Davis
language : en
Publisher: Simon and Schuster
Release Date : 2016-06-14
Creative Strategy And The Business Of Design written by Douglas Davis and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-14 with Business & Economics categories.
"The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.
Structure In Nature Is A Strategy For Design
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Author : Peter Pearce
language : en
Publisher: MIT Press
Release Date : 1990
Structure In Nature Is A Strategy For Design written by Peter Pearce and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Architecture categories.
"The structural designs that occur in nature - in molecules, in crystals, in living cells - appear in this fully illustrated book as a source of inspiration and study of design of man-made structures" -- BOOK JACKET.
Design Thinking For Strategy
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Author : Claude Diderich
language : en
Publisher: Springer Nature
Release Date : 2019-10-01
Design Thinking For Strategy written by Claude Diderich and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-01 with Mathematics categories.
The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage. It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.
Design A Better Business
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Author : Patrick van der Pijl
language : en
Publisher: John Wiley & Sons
Release Date : 2016-09-21
Design A Better Business written by Patrick van der Pijl and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-21 with Business & Economics categories.
This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.
Building Design Strategy
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Author : Thomas Lockwood
language : en
Publisher: Allworth
Release Date : 2008-11-11
Building Design Strategy written by Thomas Lockwood and has been published by Allworth this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-11 with Design categories.
How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.
Design Management
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Author : Kathryn Best
language : en
Publisher: AVA Publishing
Release Date : 2006-10-31
Design Management written by Kathryn Best and has been published by AVA Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-31 with Art categories.
Brings together the study of two different disciplines: design and management. Promotes a clearer understanding of the relationship between the two and its importance within an organisation. Clear guide to managing the strategy, the process and the implementation of a project from conception to delivery.
Marketing Planning By Design
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Author : Ralf Strauss
language : en
Publisher: John Wiley & Sons
Release Date : 2010-04-01
Marketing Planning By Design written by Ralf Strauss and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-01 with Business & Economics categories.
Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This book not only identifies numerous examples of this problem as experienced by businesses, it also offers ways of solving the problem. Ralf Strauss highlights a 7 phase process for marketing planning, where the potential marketing can reach is demonstrated. Useful check lists included in this book allow the readers to readily create their own ‘plans for a marketing planning’. With insights drawn from more than 150 case studies included in the book, Marketing Planning by Design covers areas such as: How to overcome existing hurdles of marketing planning and marketing strategy. How to set up a project for managing the marketing planning cycle. How to develop a really target group and content driven marketing planning, which is stepwise cascaded from a program, campaign down to a tactical level. How to make marketing accountable in terms of performance measurement. How to implement an enhanced marketing planning in the organisation. How to systematically integrate Web 2.0 into marketing planning, or how to link marketing with modern IT. This highly practical book is destined to be a must-have reference work on any marketer’s desk.
Digital Workplace Strategy Design
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Author : Oscar Berg
language : en
Publisher: BoD - Books on Demand
Release Date : 2018-08-21
Digital Workplace Strategy Design written by Oscar Berg and has been published by BoD - Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-21 with Computers categories.
Why do most digital work environments slow employees down? Many organizations have lost control of the digital workplace to uncoordinated organic growth. If you're looking for tools to get back in the driver's seat and maximize value creation, then Digital Workplace Strategy & Design is just what the doctor ordered. With its ready-to-use templates and real-world examples, you will be primed to master the digital workplace and unlock the enormous potential of a holistic, iterative, and user-centered approach based on design thinking. The time and money your organization will save and the hassle your employees will be spared are just the tip of the iceberg. Imagine how much value your employees will create when they are empowered to work smarter together. Your step-by-step guide to - Identifying key problems and digital opportunities. - Adopting a new and smarter approach to the digital workplace. - Maximizing value creation with the help of service orientation. - Crafting a powerful digital workplace strategy rooted in hands-on experience and proven methodology. - Learning how to design winning digital services with actionable tools. What sets this book apart What distinguishes this book from others on digitalization, digital transformation, and the digital workplace is how extensively it is used in practice. This is because authors Oscar Berg and Henrik Gustafsson draw from a wealth of hands-on experience and apply these same steps in multinational companies from a variety of industries. Join the community Grab this book today and join a growing community of digital workplace and digitalization changemakers.
The Brand Gap
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Author : Marty Neumeier
language : en
Publisher: Peachpit Press
Release Date : 2006
The Brand Gap written by Marty Neumeier and has been published by Peachpit Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."
World Branding
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Author : Hiro Minamiyama
language : en
Publisher: Gingko PressInc
Release Date : 2007
World Branding written by Hiro Minamiyama and has been published by Gingko PressInc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Design categories.
This bold and innovative new book examines the phenomenon of branding as corporate strategy. With an introductory essay on the role and philosophy of branding on the international stage, World Branding provides a step-by-step approach for the reader, breaking down the various examples by the elements that make up a brand and familiarizing one with contemporary terms and notions of identity. Through a series of case studies, World Branding illuminates prominent companies, institutions, organizations and governmental bodies, which exemplify successful brand strategies. In depth and beautifully illustrated, this book is a must for any design or corporate library. Case studies include: Adobe, Audi, The British Library, A Coherent National Brand for Denmark, The Netherlands Ministry of Defence and Scandinavian Airlines.