Strategy Mix For Nonprofit Organisations
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Strategy Mix For Nonprofit Organisations
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Author : Annette E. Zimmer
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-19
Strategy Mix For Nonprofit Organisations written by Annette E. Zimmer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-19 with Social Science categories.
In many countries, particularly in continental Europe, societies have been plagued by high unemployment for several decades. Simultaneously, due to recent shifts from industrial to service-oriented post-industrial societies, labor as a significant culture code is increasingly loosing importance. Because of this, the third or voluntary sector as a place of employment and as a service agency to society has become important for Europe as indicated by the 1997 Communication of the European Commission and various declarations by the European Parliament and the EU's Economic and Social Council. Strategy Mix for Nonprofit Organizations: Vehicles for Social and Labor Market Integration explores the role of the third sector in Europe, where unemployment is high and in North America, where unemployment is rising and exploring the "gaps" that the third sector is fulfilling: both as a social service and as an employer. The volume is organized into two distinctive parts. Part 1: The Nonprofit-Sector and Social Integration highlights the embeddedness of the sector in selected countries; it discusses how the sector is currently affected by changes of public policy particularly in the traditional social-democratic welfare state regimes, and it draws our attention to the sector's potentials to provide avenues for social integration, self-actualization and civic empowerment. Part 2: Labor Concepts and Market Integration refers to the multifunctionality of third sector organizations discussing potentials of workplace as well as community involvement via nonprofit organizations. This seminal volume will be of interest to those in the nonprofit sector, organizational management and economics, political scientists and other researchers working with nonprofit organizations and civil society studies on an international level.
Strategic Marketing For Nonprofit Organizations
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Author : Philip Kotler
language : en
Publisher: Prentice Hall
Release Date : 1987
Strategic Marketing For Nonprofit Organizations written by Philip Kotler and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
This new edition to the proven handbook provides the best marketing strategies, tools and market analysis technologies for those people employed in the vast nonprofit segment of the U.S. economy.
Marketing For Nonprofit Organizations
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Author : Philip Kotler
language : en
Publisher: Prentice Hall
Release Date : 1982
Marketing For Nonprofit Organizations written by Philip Kotler and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.
Textbook on marketing for nonprofit organizations (incl. Police, educational institutions, local government, hospitals and librarys) in the USA - considers the role of marketing, its organisation, planning and control; examines market study, consumer behaviour analysis, choice of product, pricing, decision making on distribution, sales, advertising and public relations, etc.; discusses marketing for recruitment and fund raising, voting, tourism and social participation; includes case studies. Diagrams, graphs, references.
Nonprofit Marketing
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Author : John L. Fortenberry
language : en
Publisher: Jones & Bartlett Publishers
Release Date : 2013
Nonprofit Marketing written by John L. Fortenberry and has been published by Jones & Bartlett Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Nonprofit Marketing: Tools and Techniques presents a series of 35 essential marketing tools and demonstrates their application in the nonprofit sector, referencing myriad diverse entities, including zoological parks, planetariums, theater companies, medical clinics, workforce development centers, food banks, and more. Ideal for undergraduate and graduate courses in nonprofit marketing, promotion, fundraising, and related courses, the text covers a broad spectrum of topics, including product development and portfolio analysis, branding and identity management, target marketing, consumer behavior and product promotions, environmental analysis and competitive assessment, and marketing management, strategy, and planning. Each chapter focuses on a specific marketing tool and can be read as a stand-alone presentation of the topic. Instructor Resources: Instructor's Manual, PowerPoints, TestBank
Nonprofit Marketing Best Practices
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Author : John Burnett
language : en
Publisher: John Wiley & Sons
Release Date : 2007-03-23
Nonprofit Marketing Best Practices written by John Burnett and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-23 with Business & Economics categories.
From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today’s challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: How to market intangibles Defining services and service products The unique characteristics of service products The marketing-related needs and wants of nonprofits Best practices marketing strategies and tactics Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he’s learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.
The Sustainability Mindset
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Author : Steve Zimmerman
language : en
Publisher: John Wiley & Sons
Release Date : 2014-10-13
The Sustainability Mindset written by Steve Zimmerman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-13 with Business & Economics categories.
The Matrix Map—a powerful tool for nonprofit strategic decision-making Nonprofit sustainability lies at the intersection of exceptional impact and financial viability. The Sustainability Mindset offers nonprofit professionals and board members a step-by-step guide to move your organization towards this intersection. As outlined in the bestselling book Nonprofit Sustainability, "The Matrix Map" is an accessible framework that combines financial and programmatic goals into an integrated strategy. In this next-step resource, the authors detail a rigorous process to develop a meaningful Matrix Map and engage leadership in setting an organization's strategy. Nonprofits that thrive in today's environment are adaptable with a clear understanding of their impact and business model. This book offers nonprofit boards and staff a framework to do so. Drawing on their in-depth experience, the authors provide an easy-to-follow process complete with tools and templates to help organizations visualize their business model and engage in strategic inquiry. The book provides a variety of illustrative examples to show how the Matrix Map works for all types of organizations. Nonprofit executives and board member are sure to benefit from The Matrix Map analysis. Offers step-by-step guidance for creating a Matrix-Map, a visual representation of an organization's business model Helps organizations assess how each of their programs contributes toward their desired impact and their financial bottom-line. Filled with compelling examples of how The Matrix Map helps nonprofits with strategic decision-making Written by the coauthors of the groundbreaking book Nonprofit Sustainability This comprehensive resource will give any nonprofit the framework they need to make decisions for sustainability and the templates and tools to implement it and help leaders address the challenges inherent in balancing mission impact with financial viability.
Successful Marketing Strategies For Nonprofit Organizations
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Author : Barry J. McLeish
language : en
Publisher: John Wiley & Sons
Release Date : 2010-10-12
Successful Marketing Strategies For Nonprofit Organizations written by Barry J. McLeish and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-12 with Business & Economics categories.
From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers Techniques for analyzing your market and developing a comprehensive marketing plan Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed.
Public Nonprofit Marketing
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Author : Christopher H. Lovelock
language : en
Publisher: Course Technology
Release Date : 1990
Public Nonprofit Marketing written by Christopher H. Lovelock and has been published by Course Technology this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Strategic Management
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Author : Marios I. Katsioloudes
language : en
Publisher: Routledge
Release Date : 2006
Strategic Management written by Marios I. Katsioloudes and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Going beyond the traditional application of strategic planning, this book also addresses issues for the nonprofit sector and global aspects of strategic planning.
Strategic Marketing For Non Profit Organisations
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Author : Philip R. Kotler
language : en
Publisher: Pearson Higher Ed
Release Date : 2013-10-03
Strategic Marketing For Non Profit Organisations written by Philip R. Kotler and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-03 with Business & Economics categories.
For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.