Studyguide For Strategic Advertising Management By Larry Percy Isbn 9780199532575
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Strategic Advertising Management
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Author : Richard Rosenbaum-Elliott
language : en
Publisher:
Release Date : 2020-12-25
Strategic Advertising Management written by Richard Rosenbaum-Elliott and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-25 with categories.
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.
Strategic Advertising Management
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Author : Larry Percy
language : en
Publisher: Oxford University Press, USA
Release Date : 2001
Strategic Advertising Management written by Larry Percy and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Advertising categories.
The second edition of Percy and Elliott's Strategic Advertising Management continues to deal with advertising from a strategic rather than simply a descriptive standpoint and covers all the main topics on an Advertising Management module. The authors firstly address what advertising is meant to do, and then go on to provide an understanding of what is necessary in the development of effective advertising and promotion. The text has been fully updated and revised to include expanded chapter introductions and explicit key concepts. The chapters on 'Developing a Communication Strategy' and 'Processing the Message' have been significantly expanded, as has the concluding part-'Integrating Advertising and Promotion'. The authors use numerous examples of successful advertising images and a number of extended case histories to illustrate the application of the various theories discussed. Accompanying the new edition is a companion web site containing, for lecturers: PowerPoint slides with selected figures from the text and suggested classroom exercises; and for students: web links and additional questions. Book jacket.
Strategic Integrated Marketing Communications
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Author : Larry Percy
language : en
Publisher: Taylor & Francis
Release Date : 2023-03-03
Strategic Integrated Marketing Communications written by Larry Percy and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-03 with Business & Economics categories.
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then considers what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. A detailed, practical overview of the strategic planning process is provided, illustrated by numerous examples and cases, along with ‘desktop’ tools and worksheets for developing and implementing an IMC plan. The 4th edition of this classic textbook has been fully updated throughout, and includes: Updated and expanded coverage of digital media, including issues relating to privacy and media strategy New sections on setting campaign budgets, brand architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketing Extended content on international advertising and shared cultural values The introduction of a channels-based typology of marketing communication Updated international examples and case studies throughout. A comprehensive and accessible guide to the steps of planning and developing an effective IMC campaign, this book should be core reading for students studying Integrated Marketing Communications, Strategic Communications, Principles of Advertising, Media Planning and Brand Management.
Strategic Advertising Management
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Author :
language : en
Publisher:
Release Date : 2001
Strategic Advertising Management written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with categories.
Strategic Brand Management
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Author : Richard H. Elliott
language : en
Publisher: Oxford University Press, USA
Release Date : 2007
Strategic Brand Management written by Richard H. Elliott and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. This book also integrates more traditional notions of the brand in terms of equity and positioning within that framework.
Strategic Advertising Management
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Author :
language : en
Publisher:
Release Date :
Strategic Advertising Management written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Handbook Of Bioenergy Crops
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Author : N. El Bassam
language : en
Publisher: Earthscan
Release Date : 2010
Handbook Of Bioenergy Crops written by N. El Bassam and has been published by Earthscan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
This completely revised second edition includes new information on biomass in relation to climate change, new coverage of vital issues including the "food versus fuel" debate, and essential new information on "second generation" fuels and advances in conversion techniques. The book begins with a guide to biomass accumulation, harvesting, transportation and storage, as well as conversion technologies for biofuels. This is followed by an examination of the environmental impact and economic and social dimensions, including prospects for renewable energy. The book then goes on to cover all the main potential energy crops.
The Glycaemic Index
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Author : Thomas M. S. Wolever
language : en
Publisher: CABI
Release Date : 2006-01-01
The Glycaemic Index written by Thomas M. S. Wolever and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-01 with Medical categories.
This book will be of significant interest to researchers in nutrition, medicine and food science, and to health agencies and the food industry."--Jacket.
Plant Cell Biology
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Author : Randy O. Wayne
language : en
Publisher: Academic Press
Release Date : 2018-11-13
Plant Cell Biology written by Randy O. Wayne and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-13 with Science categories.
Plant Cell Biology, Second Edition: From Astronomy to Zoology connects the fundamentals of plant anatomy, plant physiology, plant growth and development, plant taxonomy, plant biochemistry, plant molecular biology, and plant cell biology. It covers all aspects of plant cell biology without emphasizing any one plant, organelle, molecule, or technique. Although most examples are biased towards plants, basic similarities between all living eukaryotic cells (animal and plant) are recognized and used to best illustrate cell processes. This is a must-have reference for scientists with a background in plant anatomy, plant physiology, plant growth and development, plant taxonomy, and more. Includes chapter on using mutants and genetic approaches to plant cell biology research and a chapter on -omic technologies Explains the physiological underpinnings of biological processes to bring original insights relating to plants Includes examples throughout from physics, chemistry, geology, and biology to bring understanding on plant cell development, growth, chemistry and diseases Provides the essential tools for students to be able to evaluate and assess the mechanisms involved in cell growth, chromosome motion, membrane trafficking and energy exchange
Hyperspectral Imaging For Food Quality Analysis And Control
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Author : Da-Wen Sun
language : en
Publisher: Elsevier
Release Date : 2010-06-29
Hyperspectral Imaging For Food Quality Analysis And Control written by Da-Wen Sun and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-29 with Technology & Engineering categories.
Based on the integration of computer vision and spectrscopy techniques, hyperspectral imaging is a novel technology for obtaining both spatial and spectral information on a product. Used for nearly 20 years in the aerospace and military industries, more recently hyperspectral imaging has emerged and matured into one of the most powerful and rapidly growing methods of non-destructive food quality analysis and control. Hyperspectral Imaging for Food Quality Analysis and Control provides the core information about how this proven science can be practically applied for food quality assessment, including information on the equipment available and selection of the most appropriate of those instruments. Additionally, real-world food-industry-based examples are included, giving the reader important insights into the actual application of the science in evaluating food products. Presentation of principles and instruments provides core understanding of how this science performs, as well as guideline on selecting the most appropriate equipment for implementation Includes real-world, practical application to demonstrate the viability and challenges of working with this technology Provides necessary information for making correct determination on use of hyperspectral imaging