Success With The Media
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Success With The Media
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Author : Leonard Sipes
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-03-27
Success With The Media written by Leonard Sipes and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-27 with categories.
Many years ago I discovered that books or courses that addressed the reality of our media relations jobs did not exist. The book is for spokespeople and individuals likely to talk to reporters. It's also for organizational executives who make most media decisions. Lastly, I believe journalists and news management will find an insider's account of bureaucracies and their response to media inquiries interesting and insightful. What will this book do for you? Success With The Media breaks new ground. It addresses the needs of new and veteran spokespersons. It provides the stories, tips, and insight to succeed in this vastly misunderstood profession. It discusses an endless array of issues not covered by other books, especially the difficulties of internal politics and obstruction. If you understand the media relations and organizational process, you will prosper. If not, you and your organization could face a very public demise. Do you know that some of your top executives may talk to the media without telling you? Have you ever had an agency head tell you something that wasn't true that ended up on the front page of the morning newspaper? Have you ever been given advice by a technical expert that turned out to be wrong, and you had to retract the statement? These are all real examples of life in the media relations trenches. You need to know that these pitfalls exist, and you need to recognize what you can do to avoid them. You need knowledge of social and digital media; you need it summarized for quick lessons and information as to what works and what doesn't. You need to understand how to market and promote your organization, how to break bad news and how to take care of yourself and those around you. Knowing what to do will earn the respect of your executives. I have never lost an agency head due to negative publicity; their gratitude provided me with both job security and an endless series of promotions and pay increases. You will become an invaluable part of your organization. The book also provides management with the knowledge to properly guide their spokespersons. They will understand what happens and why. It allows them to become a team leader and use the capacities of their public affairs team effectively. Finally, reporters and news executives will have a better understanding of what happens when they call for information or comment. If they know the cumbersome internal processing of media inquiries, they will understand that confusion and delay is often an inevitable part of the process. Imprecise reactions may not carry the negative inferences many reporters impose on sloppy or inaccurate replies.
Celebrity And New Media
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Author : Stephanie Patrick
language : en
Publisher: Routledge
Release Date : 2022-05-04
Celebrity And New Media written by Stephanie Patrick and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-04 with Social Science categories.
This book looks back to the early days of new and social media, to examine the potential threat that such technologies and platforms posed to the mainstream corporate media’s gatekeeping, and its ability to exploit, humiliate, and even violate famous women. Drawing on her own experiences working as part of this gatekeeping system, Stephanie Patrick argues that, in order to combat this threat, the mainstream media doubled down on gendered narratives of meritocracy that legitimized certain (male) celebrities over others. Using a range of case studies spanning "old" media sites and "new," including Disney, Playboy, and reality television, this book demonstrates that sexual exploitation and violation could be considered constitutive of female celebrity, rather than a side effect. Patrick’s case studies include some of America’s most (in)famous celebrities, including Miley Cyrus, Lindsay Lohan, Anna Nicole Smith, Paris Hilton, and Donald Trump, urging readers to question their assumptions about these figures and their public trajectories. This nuanced exploration of patriarchal capitalism and women’s ongoing sexual exploitation by the media will be an important reference for scholars and students of digital and new media, journalism, celebrity studies, and gender studies.
30 Days To Social Media Success
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Author : Gail Martin
language : en
Publisher: Red Wheel/Weiser
Release Date : 2010-01-01
30 Days To Social Media Success written by Gail Martin and has been published by Red Wheel/Weiser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-01 with Business & Economics categories.
Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away. This book makes is easy to tap into the power of today's hottest social media sites to get global impact out of press releases, articles, blog posts, and book reviews; increase your personal and corporate visibility as the go-to expert in your industry; build relationships with clients and connect with ideal prospects; network around the world and around the clock with people who need what you have to offer.
I See Your Name Everywhere
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Author : Pam Lontos
language : en
Publisher: Morgan James Publishing
Release Date : 2013-07-01
I See Your Name Everywhere written by Pam Lontos and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-01 with Business & Economics categories.
Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to grow your fame, wealth and success through the media! You will discover how easy it is to: Get your name into magazines, radio, TV and the Internet—Overcome the 15 most common publicity mistakes—Prepare for a media interview and score positive publicity—Create a press release that gets the media's attention—Efficiently deal with crisis communication.
The Social Media Bible
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Author : Lon S. Safko
language : en
Publisher:
Release Date : 2009
The Social Media Bible written by Lon S. Safko and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Electronic commerce categories.
"'The Social Media Bible' will show you how to build or transform your business into a social media-enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business"--Page 4 of cover
Social Media Success
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Author : Janet Fouts
language : en
Publisher: Happy About
Release Date : 2009
Social Media Success written by Janet Fouts and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
This book is a launch pad for successful social media engagement. It shows how to identify the right networks, find the influencers, and which tools will work best. The text gives guidelines for building a successful strategy, drive traffic to Web sites, and enhance customer service efficiency.
Social Media Success For Every Brand
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Author : Claire Diaz-Ortiz
language : en
Publisher:
Release Date : 2019-10-22
Social Media Success For Every Brand written by Claire Diaz-Ortiz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-22 with Business & Economics categories.
Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels. Thousands of marketing and brand practitioners have adopted the StoryBrand model of marketing messaging and brand-building from the #1 Wall Street Journal bestseller, Building a StoryBrand by Donald Miller. The StoryBrand team gets hundreds of questions during workshops and online seminars about specifically how to apply the StoryBrand model in specific communication channels: social media, web sites, direct mail, etc. Social Media Success for Every Brand tells readers the core principles of Storybranding, then shares roll-up-your-sleeves practical guidance on the SHARE model for building your social StoryBrand: Story How Audience Reach Excellence Social Media Success for Every Brand doesn't require the reader to be familiar with Building a StoryBrand, but provides enough foundation in StoryBrand messaging concepts to prepare the reader for practical success in social media content development and customer engagement to build the organization's brand and revenues.
Success Secrets Of The Social Media Marketing Superstars
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Author : Mitch Meyerson
language : en
Publisher: Entrepreneur Press
Release Date : 2010-08-01
Success Secrets Of The Social Media Marketing Superstars written by Mitch Meyerson and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-01 with Business & Economics categories.
Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: • Proven tips and tactics from 20+ top social media marketers • The biggest mistakes businesses make with social media and how to fix them • Actionable plans for all areas including social networks, blogs, web TV and mobile marketing • Real-world case studies, best practices and proven techniques from the experts • Detailed list of resources
Maximize Your Social
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Author : Neal Schaffer
language : en
Publisher: John Wiley & Sons
Release Date : 2013-09-06
Maximize Your Social written by Neal Schaffer and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-06 with Business & Economics categories.
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
The Social Media Bible
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Author :
language : en
Publisher:
Release Date : 2018
The Social Media Bible written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Social media categories.