Summary Of Matthew Dixon S The Effortless Experience By Milkyway Media
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Summary Of Matthew Dixon S The Effortless Experience By Milkyway Media
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Author : Milkyway Media
language : en
Publisher: Milkyway Media
Release Date : 2018-09-11
Summary Of Matthew Dixon S The Effortless Experience By Milkyway Media written by Milkyway Media and has been published by Milkyway Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-11 with Study Aids categories.
The Effortless Experience: Conquering the New Battleground for Customer Loyalty (2013) examines how businesses can retain old customers and gain new ones by decreasing the amount of effort consumers must expend to resolve problems. Authors Matthew Dixon, Nick Toman, and Rick DeLisi use data collected from thousands of customers to determine which practices drive customers away and which strategies cement their trust, in both business-to-business and business-to-consumer companies... Purchase this in-depth summary to learn more.
The Effortless Experience
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Author : Matthew Dixon
language : en
Publisher: National Geographic Books
Release Date : 2013-09-12
The Effortless Experience written by Matthew Dixon and has been published by National Geographic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-12 with Business & Economics categories.
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service. If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees? The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked.
Essentials Of Marketing
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Author : Paul Baines
language : en
Publisher: Oxford University Press, USA
Release Date : 2013
Essentials Of Marketing written by Paul Baines and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.
If The Universe Is Teeming With Aliens Where Is Everybody
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Author : Stephen Webb
language : en
Publisher: Springer Science & Business Media
Release Date : 2002-10-04
If The Universe Is Teeming With Aliens Where Is Everybody written by Stephen Webb and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-04 with Science categories.
In a 1950 conversation at Los Alamos, four world-class scientists generally agreed, given the size of the Universe, that advanced extraterrestrial civilizations must be present. But one of the four, Enrico Fermi, asked, "If these civilizations do exist, where is everybody?" Given the fact that there are perhaps 400 million stars in our Galaxy alone, and perhaps 400 million galaxies in the Universe, it stands to reason that somewhere out there, in the 14 billion-year-old cosmos, there is or once was a civilization at least as advanced as our own. Webb discusses in detail the 50 most cogent and intriguing solutions to Fermi's famous paradox.
The Jolt Effect
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Author : Matthew Dixon
language : en
Publisher: Penguin
Release Date : 2022-09-20
The Jolt Effect written by Matthew Dixon and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-20 with Business & Economics categories.
From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing. For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their trademark analysis and latest research to the vital and growing problem of customer indecision—and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new, first-of-its-kind study of more than two and a half million sales conversations from across industry, they reveal the surprising truth that high-performing sales reps grasp and their average-performing peers don’t: only by addressing the customer’s fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger. Packed with robust data, counterintuitive insights, and practical guidance, The JOLT Effect is the playbook for any salesperson or sales leader who wants to close the gap between customer intent and action—and close more sales.
An Introduction To Political Geography
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Author : Martin Jones
language : en
Publisher: Psychology Press
Release Date : 2004
An Introduction To Political Geography written by Martin Jones and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Political Science categories.
An Introduction to Political Geography provides a broad-based introduction to how power interacts with space; how place influences political identities; and how policy creates and remoulds territory. By pushing back the boundaries of what we conventionally understand as political geography, the book emphasizes the interactions between power, politics and policy, space, place and territory in different geographical contexts. This is both an essential text for political geographers and also a valuable resource for students of related fields with an interest in politics and geography.
Against Expression
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Author : Craig Dworkin
language : en
Publisher: Northwestern University Press
Release Date : 2011-01-17
Against Expression written by Craig Dworkin and has been published by Northwestern University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-17 with Art categories.
Charles Bernstein has described conceptual "poetry pregnant with thought." Against Expression, the premier anthology of conceptual writing, presents work that is by turns thoughtful, funny, provocative, and disturbing. Editors Craig Dworkin and Kenneth Goldsmith chart the trajectory of the conceptual aesthetic from early precursors such as Samuel Beckett and Marcel Duchamp through major avant-garde groups of the past century, including Dada, Oulipo, Fluxus, and language poetry, to name just a few. The works of more than a hundred writers from Aasprong to Zykov demonstrate a remarkable variety of new ways of thinking about the nature of texts, information, and art, using found, appropriated, and randomly generated texts to explore the possibilities of non-expressive language. --Book Jacket.
The Health Robbers
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Author : Stephen Barrett
language : en
Publisher:
Release Date : 1993
The Health Robbers written by Stephen Barrett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Health & Fitness categories.
And it answers such questions as: "Are 'organic' foods worth their extra cost?" "Can acupuncture cure anything?" "Will vitamin B[subscript 12] shots pep me up?" "Can diet cure arthritis?" "Will spinal adjustments help my health?" "Will amino acids 'pump up' my muscles?" "Where can reliable information be obtained?" and "What's the best way to get good medical care?" Even if the answers to some of these questions seem obvious, the details in this volume, written in an informative, highly readable, and easy-to-understand style, will astound you. Quackery often leads to harm because it turns ill people away from legitimate and trusted therapeutic procedures. However, its heaviest toll is in financial loss not only to those who pay directly, but to everyone who pays for bogus treatments through taxes, insurance premiums, and other ways that are less obvious.
Classic Telescopes
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Author : Neil English
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-08-30
Classic Telescopes written by Neil English and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-30 with Science categories.
Classic telescopes are of interest to amateur astronomers for a variety of reasons. There are the dedicated collectors, but there are also many amateurs who love the nostalgia they inspire. These telescopes "feel" different from any contemporary telescope and perhaps have a unique ability to reconnect the owner to a bygone age of craftmanship. This book takes a look at traditional telescopes built by the great instrument makers of the 18th and 19th centuries, particularly the dynastic telescope makers, including Dollond, Alvan Clark, Thomas Cooke & Sons, and Carl Zeiss. Also included are lesser luminaries such as John Brashear, John Calver, William Wray, Henry Fitz, and William Henry Mogey. 'Classic Telescopes' covers the key features of the telescopes designed by these manufacturers, and shows how a heady combination of market trends, instrument condition, and pedigree will dictate their prices at auction. 'Classic Telescopes' also shows the reader how to find real bargains! Interviews with top classic telescope collectors (and users) provide the best tips of prospecting for a genuine acquisition.
Intellectual Warfare
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Author : Todd William
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-02-09
Intellectual Warfare written by Todd William and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-09 with categories.
A hundred-thousand years ago one of the biggest differences between humans and the rest of the animal kingdom was that we were better at catching them than they were at catching us. Today things have changed...somewhat. Thinking is easy. Anyone can think. What's important is thinking intelligently. The problem is that a battle for our minds is taking place, and most people don't even notice. We're influenced from the news, social gatherings, what we read, what we are told, and what everyone else is thinking. Salespeople, marketers, and politicians know thousands of ways to push our minds in one direction or another. The result is that society is littered with people who retain beliefs they cannot explain for reasons they do not know. What you think matters. People fight for their beliefs, defend them, and in some cases even die for them. Lesser minds might be content with easy answers and poorly thought out explanations. But if you seek a strong mind, you first must ensure that you are capable of overcoming the elements that influence the way you think. Intellectual Warfare is designed to equip you with the tools necessary to win the battle for your mind. The book spans a host of topics ranging from the human ego, natural biases, cognitive illusions, and an entire section on the weapons of persuasion constantly attacking your thought process. Aimed at anyone seeking to improve their intellect, this book will ensure you are making the most of your mind.