Sustainability Marketing Herausforderungen Und Empfehlungen F R Die Kundenansprache
DOWNLOAD
Download Sustainability Marketing Herausforderungen Und Empfehlungen F R Die Kundenansprache PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Sustainability Marketing Herausforderungen Und Empfehlungen F R Die Kundenansprache book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Sustainability Marketing Herausforderungen Und Empfehlungen F R Die Kundenansprache
DOWNLOAD
Author :
language : de
Publisher: GRIN Verlag
Release Date : 2022-09-06
Sustainability Marketing Herausforderungen Und Empfehlungen F R Die Kundenansprache written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-06 with Business & Economics categories.
Masterarbeit aus dem Jahr 2021 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule Ludwigshafen am Rhein, Sprache: Deutsch, Abstract: Wie stehen Verbraucher zu Inhalt, Aufbau sowie Wording von Nachhaltigkeitskommunikation? Diese Publikation setzt sich mit den wesentlichen Theorien der Nachhaltigkeitskommunikation auseinander. Darauf aufbauend klärt sie, vor welchen konkreten Herausforderungen Unternehmen stehen, die Nachhaltigkeitskommunikation betreiben. Die Publikation geht davon aus, dass das primäre Ziel eine Förderung der Verbraucherzufriedenheit, der Überzeugungskraft der Nachricht sowie der Überzeugung umweltbewussten Verhaltens wobei grundlegende kommunikationsbedingte Barrieren ist. Mögliche Barrieren sind Greenophobia, die Attitude-Behavior Gap sowie Denormalized Green Behavior. Dabei werden für Unternehmen und die weitere Forschung geeignete Empfehlungen abgeleitet, welche Inhalte in Nachhaltigkeitskommunikation zukünftig praktiziert werden sollten und welche es zu vermeiden gilt. Indem die Ergebnisse und Empfehlungen von Unternehmen und Forschenden ausgeführt werden, sollen die geeigneten Maßnahmen einer Kommunikationsstrategie im Sustainability Marketing zukünftig vor allem helfen, umweltbewusstes Verhalten zu fördern. Die Arbeit gliedert sich in fünf Teile. Dabei widmet sich der erste Teil der terminologischen Klärung des Sustainability Marketing. Darauf aufbauend, erhält der Verbraucher im zweiten Teil mehr Beachtung. Hierbei wird die Problematik der Bestimmung eines grünen Verbrauchers näher durchleuchtet. Im Anschluss werden die grundlegenden Verbrauchereigenschaften in Zusammenhang zu Nachhaltigkeit und nachhaltiger Kommunikation, Barrieren eines nachhaltigen Verhaltens sowie deren kommunikationsbedingte Ursachen, dargelegt: Attitude-Behavior Gap, Greenophobia und Denormalized Green Behavior. Anliegen des dritten Teils ist es, die empirische Explikation der Arbeit vorzustellen und wesentliche Rahmenbedingungen der quantitativen Erhebung darzustellen. Die Ergebnisse der empirischen Explikation werden im Anschluss im vierten Teil umfassend aufgeführt. Den letzten Teil der Arbeit bildet die Diskussion, in der die Ergebnisse der empirischen Untersuchung interpretiert und diskutiert werden. Ein Fazit mit Empfehlungen für Unternehmen und Ansatzpunkte weiterer Forschung beschließt die Arbeit.
Artificial Intelligence In Marketing
DOWNLOAD
Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :
Artificial Intelligence In Marketing written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer’s ongoing move and the next phase of action. By doing so, a business entity can easily amplify its outlook in the interests of the customer, which, in turn, displays the quality of relevant products or services in an intelligent manner to reach a larger audience. Due to the emergence of artificial intelligence marketing solutions, an effective recourse is seen apparent in terms of bonding between scientific data points, which are amassed industriously for subsequent implementation. In other words, the erstwhile process of manual hard work of assembling and analyzing a colossal quantum of data has surely become a thing of the past.
Future Telco
DOWNLOAD
Author : Peter Krüssel
language : en
Publisher: Springer
Release Date : 2018-07-23
Future Telco written by Peter Krüssel and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-23 with Business & Economics categories.
This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they have reached and the choices that now need to be made – to be a bit pipe or a trendsetter of digitalization. Based on an analysis of the key challenges for telcos, the book derives future market scenarios and puts forward recommendations for how they can successfully position themselves. It proposes a framework based on seven “levers,” which addresses concrete measures in each step of the value chain, ranging from technology, IT and processes, to innovation, marketing and sales issues. The book discusses the current challenges and provides both general recommendations and concrete solutions. Respected experts illustrate innovative strategic and technical trends and provide insights gained in real-life transformation projects. Recent developments in the areas of regulation, product development, competition between over-the-top (OTT) providers and telcos, as well as technical innovations like 5G, SDN/NFV, LEO satellites and MEC are discussed. Accordingly, practitioners, managers and researchers alike will benefit from the book’s wealth of examples and up-to-date insights.
Marketing Across Cultures
DOWNLOAD
Author : Jean-Claude Usunier
language : en
Publisher: Pearson Education
Release Date : 2005
Marketing Across Cultures written by Jean-Claude Usunier and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exchange, and communications. With the diversity in world markets and the importance of having locally-specific understanding of markets and consumers, it is a welcome resource for teaching students who can either relate it to their own intercultural experiences or who have never had intercultural experiences themselves." Guliz Ger, Professor of Marketing, Faculty of Business Administration, Bilkent University, Turkey International marketing relationships have to be built on solid foundations. Transaction costs in international trade are high--only a stable and firmly established link between business people can enable them to overcome disagreements and conflicts of interest. "Marketing Across Cultures, 4e" uses a successful two-stage cultural approach to explore International Marketing. - A cross-cultural approach which compares marketing systems and local commercial customs in various countries - An inter-cultural approach which studies the interaction between business peoples of different national cultures "I used "Marketing Across Cultures" in courses in five different countries with students from more than 35 nations. The book provides a stimulating view on international marketing issues and at the same time allows in an excellent way to sensitize and train students for intercultural work, which has become the norm for most medium-sized and large companies." Prof. Dr. Hartmut H. Holzmuller., Chair of Marketing Universityof Dortmund, Germany Invaluable to all undergraduate, postgraduate and MBA students studying International Marketing and for marketing practitioners who wish to improve their cultural awareness, "Marketing Across Cultures, 4e" is essential reading. New to This Edition! Rewritten extensively in an effort to make the book as accessible as possible, co-author Julie Lee from Australia helps bring a Euro-Australasian perspective to the table. New materials includes: - The internet revolution and its impact on international marketing - Additional web references that allow in-depth and updated access to cultural and business information - New cases with web-based references, including Muslim Cola (Chapter 6), Bollywood (Chapter 8), BrandUSA: Selling Uncle Sam Like Uncle Ben's? (Chapter 14) and more! To access the robust web materials go to: www.booksites.net/usunier. Jean-Claude Usunier is a professor of Marketing and International Business at the University of Lausanne - Graduate School of Commerce (HEC) and at the University Louis-Pasteur (Strasbourg, France). Julie Lee is a Senior Lecturer in Marketing at the Graduate School of Management, University of Western Australia.
Sustainability Communication
DOWNLOAD
Author : Jasmin Godemann
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-06-08
Sustainability Communication written by Jasmin Godemann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-08 with Science categories.
Modern and professional communication is required to realise the goal of sustainability in society. This book develops a theoretical and empirical framework, integrating interdisciplinary perspectives from communications theory, psychology, sociology, educational sciences, systems theory and constructivism. Its aim is to inform the establishment of sustainability communication. Complementing this theoretical framework, the book provides methods and concepts in a range of fields such as corporate practice, education and media. The book addresses the scientific community and students as well as communicators in all categories of sustainability communication.
Wtf What S The Future Of Business
DOWNLOAD
Author : Brian Solis
language : en
Publisher: John Wiley & Sons
Release Date : 2013-03-11
Wtf What S The Future Of Business written by Brian Solis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-11 with Business & Economics categories.
"In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation." —Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards Rethink your business model to incorporate the power of "user" experiences What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences. Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationships Motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual! Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth
Entertainment Education
DOWNLOAD
Author : Arvind Singhal
language : en
Publisher: Routledge
Release Date : 2012-12-06
Entertainment Education written by Arvind Singhal and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Language Arts & Disciplines categories.
Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.
Digital Business Leadership
DOWNLOAD
Author : Ralf T. Kreutzer
language : en
Publisher: Springer
Release Date : 2018-04-27
Digital Business Leadership written by Ralf T. Kreutzer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-27 with Business & Economics categories.
This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.
Content Marketing
DOWNLOAD
Author : Rebecca Lieb
language : en
Publisher: Que Publishing
Release Date : 2012
Content Marketing written by Rebecca Lieb and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).
Artificial Intelligence In Society
DOWNLOAD
Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2019-06-11
Artificial Intelligence In Society written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-11 with categories.
The artificial intelligence (AI) landscape has evolved significantly from 1950 when Alan Turing first posed the question of whether machines can think. Today, AI is transforming societies and economies. It promises to generate productivity gains, improve well-being and help address global challenges, such as climate change, resource scarcity and health crises.