Systems Thinking And Process Dynamics For Marketing Systems
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Systems Thinking And Process Dynamics For Marketing Systems Technologies And Applications For Decision Management
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Author : Rajagopal, Dr.
language : en
Publisher: IGI Global
Release Date : 2012-04-30
Systems Thinking And Process Dynamics For Marketing Systems Technologies And Applications For Decision Management written by Rajagopal, Dr. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-30 with Business & Economics categories.
Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.
Systems Thinking And Process Dynamics For Marketing Systems
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language : en
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Systems Thinking And Process Dynamics For Marketing Systems written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Driving Traffic And Customer Activity Through Affiliate Marketing
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Author : Singh, Surabhi
language : en
Publisher: IGI Global
Release Date : 2017-06-16
Driving Traffic And Customer Activity Through Affiliate Marketing written by Singh, Surabhi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-16 with Business & Economics categories.
Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic. Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is ideally designed for academicians, practitioners, and students seeking current information on ways to increase customer activity.
Deep Learning Innovations And Their Convergence With Big Data
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Author : Karthik, S.
language : en
Publisher: IGI Global
Release Date : 2017-07-13
Deep Learning Innovations And Their Convergence With Big Data written by Karthik, S. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-13 with Computers categories.
The expansion of digital data has transformed various sectors of business such as healthcare, industrial manufacturing, and transportation. A new way of solving business problems has emerged through the use of machine learning techniques in conjunction with big data analytics. Deep Learning Innovations and Their Convergence With Big Data is a pivotal reference for the latest scholarly research on upcoming trends in data analytics and potential technologies that will facilitate insight in various domains of science, industry, business, and consumer applications. Featuring extensive coverage on a broad range of topics and perspectives such as deep neural network, domain adaptation modeling, and threat detection, this book is ideally designed for researchers, professionals, and students seeking current research on the latest trends in the field of deep learning techniques in big data analytics.
Management Science Logistics And Operations Research
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Author : Wang, John
language : en
Publisher: IGI Global
Release Date : 2013-09-30
Management Science Logistics And Operations Research written by Wang, John and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-30 with Business & Economics categories.
"This book examines related research in decision, management, and other behavioral sciences in order to exchange and collaborate on information among business, industry, and government, providing innovative theories and practices in operations research"--Provided by publisher.
Systems And Systems Thinking
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Author : Yavuz Ercil
language : en
Publisher: Trafford Publishing
Release Date : 2020-03-16
Systems And Systems Thinking written by Yavuz Ercil and has been published by Trafford Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-16 with Science categories.
The purpose of this book is to augment a basic reference to define and evaluate the phenomena and events in the world and to perceive them with a system perspective. Nurturing this reference point with the extend of different scientific disciplines would support its explanation and identification ability. In this book, we tried to substantiate this argument by ligurating different disciplines that make up the system view. In the first part of the book, we tried to define the formation of systems thinking within philosophy and logic. In the following parts, we have defined the forms of system thinking, the basic tools and the usage areas of these tools. We worked on practical applications possible in the departments and an exemplary place for these applications. The target audience of this book is people who are curious about understanding the world from all areas. We hope that the book will help the reader perceive the world as a system and help view complex systems vitally. The information provided by the authors with all kinds of selection experience and academic background has been carefully selected to bring the reader to this goal. Good readings...
Integrating Art And Creativity Into Business Practice
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Author : Schiuma, Giovanni
language : en
Publisher: IGI Global
Release Date : 2016-12-28
Integrating Art And Creativity Into Business Practice written by Schiuma, Giovanni and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-28 with Art categories.
Adaptability and sustainability are key factors in the success of any business in modern society. Developing unique and innovative processes in organizational environments provides room for new business opportunities. Integrating Art and Creativity into Business Practice is a key reference source for the latest scholarly research on the tools, techniques, and methods pivotal to the management of arts and creativity-based assets in contemporary organizations. Highlighting relevant perspectives across a myriad of topics, such as organizational culture, value creation, and crowdsourcing, this book is ideally designed for managers, professionals, academics, practitioners, and graduate students interested in emerging processes for entrepreneurship and business performance.
Harnessing Human Capital Analytics For Competitive Advantage
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Author : Yadav, Mohit
language : en
Publisher: IGI Global
Release Date : 2018-03-09
Harnessing Human Capital Analytics For Competitive Advantage written by Yadav, Mohit and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-09 with Business & Economics categories.
The workforce is considered to be the lifeblood within many major corporations. The ability of management to effectively utilize the knowledge and skills of their workforce is essential in ensuring the success of their corporations. Harnessing Human Capital Analytics for Competitive Advantage is a critical scholarly publication that explores the influence that workforce knowledge and skills can have on the performance of corporations and how such skills can be used to promote the success of corporations. Featuring coverage on a wide range of topics including employee happiness, mind genomics, and e-commerce adoption, this book is geared toward managers, professionals, and practitioners seeking current research on the advantage of utilizing workforce knowledge and skills to promote corporate success.
Strategic Utilization Of Information Systems In Small Business
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Author : Hunter, M. Gordon
language : en
Publisher: IGI Global
Release Date : 2015-05-31
Strategic Utilization Of Information Systems In Small Business written by Hunter, M. Gordon and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-31 with Business & Economics categories.
The small business is an often underestimated asset of both the modern economy and the commercial workforce. Those employed by small businesses make up a large percentage of both the U.S. and Canadian populations, and with the internet and other technologies connecting us like never before, the opportunity is present for even the smallest company to reach a global scale. Strategic Utilization of Information Systems in Small Business explores the possibilities not just in expanding a business, but in assisting a business in meeting its full potential, no matter its size. Including a variety of perspectives on what it means to be a small business and how to bring that business to maturity, this book is an essential reference source for small business owners, managers, and employees, as well as students, researchers, and aspiring entrepreneurs. This publication features chapters on the different aspects of management processes, e-commerce, and e-businesses, including the characteristics of a smart entrepreneur, success vs. failure, longevity, technology adoption, the types of different information systems and how to implement them, data and decision making, theories for investigating small businesses, business strategy, and competitive advantage.
Contemporary Marketing Strategy
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Author : Rajagopal
language : en
Publisher: Springer
Release Date : 2019-02-01
Contemporary Marketing Strategy written by Rajagopal and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-01 with Business & Economics categories.
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.