Technology And Workflows For Multiple Channel Content Distribution Infrastructure Implementation Strategies For Converged Production
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Technology And Workflows For Multiple Channel Content Distribution Infrastructure Implementation Strategies For Converged Production
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Author : Mitzner
language : en
Publisher:
Release Date : 2014-05-09
Technology And Workflows For Multiple Channel Content Distribution Infrastructure Implementation Strategies For Converged Production written by Mitzner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-09 with categories.
This book addresses the emergence of multi-channel broadcasting. Televisions, PCs, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV. No book currently on the market addresses the producti
Technology And Workflows For Multiple Channel Content Distribution
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Author : Philip J. Cianci
language : en
Publisher: Taylor & Francis
Release Date : 2012-09-10
Technology And Workflows For Multiple Channel Content Distribution written by Philip J. Cianci and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-10 with Language Arts & Disciplines categories.
This book addresses the emergence of multi-channel broadcasting. Televisions, PC's, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV. No book currently on the market addresses the production infrastructure necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices. Readers will acquire an overview of not just the technology, but processes that impact the creative process and new cross-platform advertising sale/buy model.
The British National Bibliography
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Author : Arthur James Wells
language : en
Publisher:
Release Date : 2009
The British National Bibliography written by Arthur James Wells and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Bibliography, National categories.
Library Information Science Abstracts
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Author :
language : en
Publisher:
Release Date : 2002
Library Information Science Abstracts written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Information science categories.
Digital Convergence In Contemporary Newsrooms
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Author : Benedito Medeiros Neto
language : en
Publisher: Springer Nature
Release Date : 2021-11-01
Digital Convergence In Contemporary Newsrooms written by Benedito Medeiros Neto and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-01 with Technology & Engineering categories.
This book explores the dynamic landscape in contemporary newsrooms across three continents by investigating the impact that the processes of searching, processing, and distributing data and information and the use of big data, with secure, automatic, and agile retrieval of information all have in this context. Journalistic organizations have undergone digital transformations, and only those implementing accurate transformations survive. In so doing, the book addresses the fields of e-Communication, Computer Science, and Information Science and other areas of the authors’ expertise. The first five chapters focus on technical visits to investigate newsrooms’ productive routines and flows in major dailies from Brazil, Costa Rica, and England. The remaining chapters consider that the news production routines are cooperative and distributed and at the same time need to be managed from different perspectives to support the convergence of digital media. Last but not least, the book also identifies an increase in ICT-based tools, with an increasing connection from new media combined with the growing trend of digital economy practices as important factors in the new landscape of digital journalism.
Your Brand The Next Media Company
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Author : Michael Brito
language : en
Publisher: Que Publishing
Release Date : 2013-09-19
Your Brand The Next Media Company written by Michael Brito and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-19 with Business & Economics categories.
Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. There is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today. Their lives are dynamic and completely unpredictable. They are highly influential and aid their peers down the purchase funnel using organic conversations about the products they care about and the ones they don’t. In order to reach these consumers, brands must create recent, relevant, and game changing content to break through the clutter and successfully change their behavior. Social business pioneer Michael Brito covers every step of the process, including: Understanding the unpredictable nature and dynamic behaviors of the social customer Deploying social business strategies that will help facilitate the change from brand to media company Building a content organization and setting the stage for transformation Creating a real-time command center that will help facilitate reactive and proactive content marketing Creating a centralized editorial team that will drive content strategy, governance, and cross-team collaboration Building the content supply chain (workflows for content ideation, creation, approval, distribution, and integration) Enabling customers and employees (brand journalists) to feed the content engine Developing your content strategy that can be executed across paid, earned, and owned media content Transitioning from “brand messaging” to a highly relevant content narrative Evaluating the content marketing vendors and software platforms vying for your business Along the way, Brito presents multiple case studies from brand leaders worldwide, including RedBull, Oreo, Tesla Motors, Burberry, Sharpie, and Pepsi—delivering specific, actionable, powerfully relevant insights you can act on to begin the transformation from brand to media company.
Documentation Abstracts
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Author :
language : en
Publisher:
Release Date : 1995
Documentation Abstracts written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Documentation categories.
Information Systems Research
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Author : Bonnie Kaplan
language : en
Publisher: Springer
Release Date : 2006-04-11
Information Systems Research written by Bonnie Kaplan and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-11 with Business & Economics categories.
Information Systems Research: Relevant Theory and Informed Practice comprises the edited proceedings of the WG8.2 conference, "Relevant Theory and Informed Practice: Looking Forward from a 20-Year Perspective on IS Research," which was sponsored by IFIP and held in Manchester, England, in July 2004. The conference attracted a record number of high-quality manuscripts, all of which were subjected to a rigorous reviewing process in which four to eight track chairs, associate editors, and reviewers thoughtfully scrutinized papers by the highly regarded as well as the newcomers. No person or idea was considered sacrosanct and no paper made it through this process unscathed. All authors were asked to revise the accepted papers, some more than once; thus, good papers got better. With only 29 percent of the papers accepted, these proceedings are significantly more selective than is typical of many conference proceedings. This volume is organized in 7 sections, with 33 full research papers providing panoramic views and reflections on the Information Systems (IS) discipline followed by papers featuring critical interpretive studies, action research, theoretical perspectives on IS research, and the methods and politics of IS development. Also included are 6 panel descriptions and a new category of "bright idea" position papers, 11 in all, wherein main points are summarized in a pithy and provocative fashion.
The Handbook Of Global Online Journalism
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Author : Eugenia Siapera
language : en
Publisher: John Wiley & Sons
Release Date : 2012-07-03
The Handbook Of Global Online Journalism written by Eugenia Siapera and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-03 with Language Arts & Disciplines categories.
The Handbook to Global Online Journalism features a collection of readings from international practitioners and scholars that represent a comprehensive and state-of-the-art overview of the relationship between the internet and journalism around the world. Provides a state-of-the-art overview of current research and future directions of online journalism Traces the evolution of journalistic practices, business models, and shifting patterns of journalistic cultures that have emerged around the world with the migration of news online Written and edited by top international researchers and practitioners in the area of online journalism Features an extensive breadth of coverage, including economics, organizational practices, contents and experiences Discusses developments in online news in a wide range of countries, from the USA to Brazil, and from Germany to China Contains original theory, new research data, and reviews of existing studies in the field
Customer Relationship Management
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Author : Francis Buttle
language : en
Publisher: Routledge
Release Date : 2009
Customer Relationship Management written by Francis Buttle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
