Tesla Motors Inc Market Entry Strategy In Germany
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Tesla S Market Entry Strategy In Germany Foreign Market Entry And Cross Cultural Business
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Author : Simon Glandien
language : en
Publisher: GRIN Verlag
Release Date : 2020-11-18
Tesla S Market Entry Strategy In Germany Foreign Market Entry And Cross Cultural Business written by Simon Glandien and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-18 with Business & Economics categories.
Academic Paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: A+, , course: Cross-Cultural Business, language: English, abstract: The purpose of this paper is to analyze and evaluate the market entry of Tesla Inc. in Germany. In November 2019, Tesla revealed to build a European production plant on the outskirts of Berlin in Germany. The aim of this paper is to give account to the foreign market entry of Tesla Inc. in Germany. This leads to the following research question that guides this paper: What could be business success factors and threats of Tesla's strategy to enter the German automotive industry market? Tesla Inc. (former Tesla Motors Inc.) is a car manufacturer and sells fully electric vehicles, energy storage systems as well as installs, operates and maintains solar and energy storage products (Reuters, n.d.). The company was founded in 2003 by a group of engineers. In 2008 Tesla launched their first electric vehicle to the market (Tesla, n.d.). “Tesla’s mission is to accelerate the world’s transition to sustainable energy”, so the car manufacturer. So far most of the Tesla vehicles are produced and assembled in the United States at its main Tesla Factory in Fremont, California. To that Tesla operates other, multiple production and assembly plants, named Gigafactory, such as in Fremont, California (Giga Nevada) and in Buffalo, New York (Giga New York). Recently, in 2019, Tesla opened its first Gigafactory outside the American region in Shanghai, China (Giga Shanghai). A strategic step to internationalize the company and to enter the Chinese market. This strategic action can be explained by the fact that China is the largest car market in the world and the government is speeding up the expansion of electric mobility. Furthermore, manufacturing in Shanghai saves Tesla from having to transport its vehicles overseas and avoids import duties incurred in China for cars from the United States. However, the company is not just expanding its manufacturing into China.
Tesla Motors Inc Market Entry Strategy In Germany
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Author : Andreas Kauerhof
language : en
Publisher: GRIN Verlag
Release Date : 2017-03-01
Tesla Motors Inc Market Entry Strategy In Germany written by Andreas Kauerhof and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-01 with Business & Economics categories.
Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Munich, language: English, abstract: The author of this assignment reviews the Tesla’s business model approach and its strategy in the non-domestic German market. Tesla’s firm specific advantages are especially related to innovation of the vehicle, the battery and the infrastructure. Tesla Motors follows a product strategy entering from premium market and moving towards mass market. After starting with a high-price Roadster model Tesla launched the more affordable Sedan and a SUV model. In 2017 Tesla plans to launch its first mass market EV. Tesla shows a new value chain in the automotive industry by a deep of vertical integration from EVs manufacturing towards software, recharging network and battery manufacturing. Tesla entered the German market to export premium EVs. The Automaker also builds a charging network in Germany and prepares the market for its future mass production Model 3 coming in 2017. This work consists of three major parts. The first part deals with the theoretical background of international strategies for MNEs. The second part describes Tesla as a company and its strategy. The last part analyzes the competitive advantages of Tesla and shows how they are used to enter the German market. This work ends with a final reflection and a conclusion of the research.
Entering The Electric Car Market In Germany
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Author : David Schröder
language : de
Publisher: Grin Publishing
Release Date : 2009
Entering The Electric Car Market In Germany written by David Schröder and has been published by Grin Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Scientific Study from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: B, University of Canterbury, course: Strategic Management, language: English, abstract: Executive Summary Tesla wants to bring three electric car models on the German market; the Roadster in early 2009 and two future models in the following years. This strategic analysis is aimed at supporting Tesla in its management decisions to successfully launch these three models and gives advice on future strategy. It provides specific information on the German market and is divided into the analyses of critical success factors, emerging issues and trends and the support of innovation. Critical Success Factors It is most important to manage the cars' entrance into the market from the factory to the customer. This includes the choice of a strategic location for a future manufacturing facility that enables Tesla to produce higher quantities of the two future models, the distribution channel via importers and dealers, the marketing including advertisement and public relationships, and customer service. Pricing will be a success factor for the two future models. Emerging Issues and Trends Emerging issues can be considered on a global scale, most of them aren't specific to Germany. The major issue is the influence of the oil industry on the whole automotive sector. Transport experts predict that electric cars will be the successors of petrol cars; this is a threat for the existing industries and their established infrastructure. Supported are electric cars by the "green" trend and changes which are made in environmental legislations by the German government and some city councils. Further support comes from the power industry which desires to launch the concept "vehicle to grid". This concept reduces energy generation and distribution issues and only works with an increasing number of electric cars. Support of Innovation Tesla can be innovative by developi
Evaluation Of The Marketing Strategy Of Tesla Motors Inc
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Author : Dominic Birk
language : en
Publisher:
Release Date : 2015-11-25
Evaluation Of The Marketing Strategy Of Tesla Motors Inc written by Dominic Birk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-25 with categories.
Research paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of applied sciences, Cologne, language: English, abstract: Tesla Motors, Inc. is a car manufacturer, which polarizes like no other company in this industry. It is often said that with its business model and its special strategic moves, Tesla confuses competitors, utilities and marketing agencies. Therefore, this assignment will focus on the analysis of the key aspects of Tesla's business model in order to find out why it is considered to be different. Moreover, the objective of this assessment is to find out, whether this strategy is useful, or if it should be changed. The market definition and analysis of the first assignment is hereby the basis for this evaluation of Tesla Motor's current marketing strategy. Therefore, the focus will be again on the company's domestic market: the United States of America. Furthermore, only Tesla's automotive products will be taken into consideration - its recently launched home battery will not be object of this work.
Marketing Entry Strategy Analysis Of Tesla Inc
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Author : Jiahao He
language : en
Publisher:
Release Date : 2019
Marketing Entry Strategy Analysis Of Tesla Inc written by Jiahao He and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Electronic dissertations categories.
With the increase of air pollution hazards, the governments and automobile companies generally believe that energy conservation and emission reduction are the main directions of the automotive industry in the future.Tesla, Inc., as the pioneer of the clean energy pure electric vehicles, has promoted enormous changes in the automotive industry. Tesla is the leader in the new segment market. To those entrepreneurial enterprises who want to enter the pure electric vehicle market, Tesla's experience is worth learning, and the difficulties that Tesla faces also need to be avoided. The primary purpose of this research is to determine the critical factors of Tesla's success and to provide a roadmap for firms wanting to enter this market.
Market Entry Strategies
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Author : Mario Glowik
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2020-09-21
Market Entry Strategies written by Mario Glowik and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-21 with Business & Economics categories.
This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.
Tesla Motors Swot Analysis And Corporate Strategy
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Author : Santiago Mas Mas
language : en
Publisher:
Release Date : 2018-08-16
Tesla Motors Swot Analysis And Corporate Strategy written by Santiago Mas Mas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-16 with categories.
Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Essen, course: Master of Business Administration (MBA), language: English, abstract: In an era in which disruption is one of the most used words in business, Tesla Motors has been attracting media attention during the last few years, especially in North America and Europe, due to is innovative offering and the fresh air it has brought into the car manufacturing industry. This is the reason why we have decided to choose this company for our reflections on corporate strategy in the MBA. Our methodology in this assignment will be to critically analyze Tesla's current market approach as part of its global corporate strategy to be able to latter see how harmonized they both are and how likely they are to finally succeed given the current market conditions and competition. For this task we will firstly determine Tesla's potential market and then we will use one of marketing's most known tools, the SWOT analysis, divided up into an internal and external analysis of its strategic advantages and disadvantages, to get a clear picture of the company's competing position. We will also comment Tesla's pricing strategy using some of the pricing concepts reviewed during the MBA course syllabus. Lastly, we will adopt the role of a business analyst to make some forecasts on the company future development and recommendations based on the outcomes of our analysis.
Will Tesla Turn The Whole Automotive Industry Upside Down An Analysis Of The International Marketing Activities Of Tesla
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Author : Anna Ruttger
language : en
Publisher: Grin Publishing
Release Date : 2017-10-09
Will Tesla Turn The Whole Automotive Industry Upside Down An Analysis Of The International Marketing Activities Of Tesla written by Anna Ruttger and has been published by Grin Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-09 with categories.
Seminar paper from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Essen, language: English, abstract: This paper will focus on the Tesla's international marketing activities in order to find out why the company is considered to be different. Moreover, the objective of this assignment is to find out if and how Tesla is establishing confidence among its potential customers. In this work, the focus will be on Tesla's vehicles as this is the company's main product. Certainly, in some parts of this paper other products will also be mentioned to convey a comprehensive understanding of the company's activities.
Analysis Of The Competitive Strategy Of Tesla Motors Inc
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Author : Catalina Velez Corzo
language : en
Publisher:
Release Date : 2016
Analysis Of The Competitive Strategy Of Tesla Motors Inc written by Catalina Velez Corzo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
International Trade Dynamics Advanced Strategies For Modern Markets
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Author : DR ABHISHEK SHARMA
language : en
Publisher: JEC PUBLICATION
Release Date :
International Trade Dynamics Advanced Strategies For Modern Markets written by DR ABHISHEK SHARMA and has been published by JEC PUBLICATION this book supported file pdf, txt, epub, kindle and other format this book has been release on with Law categories.
In an increasingly interconnected world, the landscape of international trade is evolving at an unprecedented pace. The complexities and nuances of global markets demand not only a deep understanding of traditional trade principles but also the agility to adapt to modern dynamics. "International Trade Dynamics: Advanced Strategies for Modern Markets" is crafted to bridge the gap between foundational trade theories and the advanced strategies necessary for navigating today’s volatile economic environment. This book aims to provide a comprehensive exploration of the multifaceted world of international trade. From the economic principles that underpin trade policies to the latest trends in global supply chain management, we delve into the critical factors shaping international commerce. Our goal is to equip readers with the knowledge and tools needed to formulate and implement effective trade strategies in a rapidly changing global market. We begin by revisiting the core concepts of international trade, setting the stage for a deeper dive into contemporary issues and advanced strategies. The chapters that follow cover a wide range of topics, including trade policy formulation, economic integration, digital trade, sustainability, and risk management. Each chapter is designed to offer a blend of theoretical insights and practical applications, supported by real-world case studies and empirical data. The emphasis on advanced strategies reflects the need for businesses and policymakers to think beyond traditional boundaries. In today’s markets, success hinges on the ability to leverage technological advancements, adapt to shifting geopolitical landscapes, and respond to the demands for sustainable and ethical trade practices. This book provides a roadmap for navigating these challenges, offering strategic guidance for stakeholders at all levels