Tesla Motors Inc Market Entry Strategy In Germany
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Tesla S Market Entry Strategy In Germany Foreign Market Entry And Cross Cultural Business
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Author : Simon Glandien
language : en
Publisher: GRIN Verlag
Release Date : 2020-11-18
Tesla S Market Entry Strategy In Germany Foreign Market Entry And Cross Cultural Business written by Simon Glandien and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-18 with Business & Economics categories.
Academic Paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: A+, , course: Cross-Cultural Business, language: English, abstract: The purpose of this paper is to analyze and evaluate the market entry of Tesla Inc. in Germany. In November 2019, Tesla revealed to build a European production plant on the outskirts of Berlin in Germany. The aim of this paper is to give account to the foreign market entry of Tesla Inc. in Germany. This leads to the following research question that guides this paper: What could be business success factors and threats of Tesla's strategy to enter the German automotive industry market? Tesla Inc. (former Tesla Motors Inc.) is a car manufacturer and sells fully electric vehicles, energy storage systems as well as installs, operates and maintains solar and energy storage products (Reuters, n.d.). The company was founded in 2003 by a group of engineers. In 2008 Tesla launched their first electric vehicle to the market (Tesla, n.d.). “Tesla’s mission is to accelerate the world’s transition to sustainable energy”, so the car manufacturer. So far most of the Tesla vehicles are produced and assembled in the United States at its main Tesla Factory in Fremont, California. To that Tesla operates other, multiple production and assembly plants, named Gigafactory, such as in Fremont, California (Giga Nevada) and in Buffalo, New York (Giga New York). Recently, in 2019, Tesla opened its first Gigafactory outside the American region in Shanghai, China (Giga Shanghai). A strategic step to internationalize the company and to enter the Chinese market. This strategic action can be explained by the fact that China is the largest car market in the world and the government is speeding up the expansion of electric mobility. Furthermore, manufacturing in Shanghai saves Tesla from having to transport its vehicles overseas and avoids import duties incurred in China for cars from the United States. However, the company is not just expanding its manufacturing into China.
Tesla Motors Inc Market Entry Strategy In Germany
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Author : Andreas Kauerhof
language : en
Publisher: GRIN Verlag
Release Date : 2017-03-01
Tesla Motors Inc Market Entry Strategy In Germany written by Andreas Kauerhof and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-01 with Business & Economics categories.
Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Munich, language: English, abstract: The author of this assignment reviews the Tesla’s business model approach and its strategy in the non-domestic German market. Tesla’s firm specific advantages are especially related to innovation of the vehicle, the battery and the infrastructure. Tesla Motors follows a product strategy entering from premium market and moving towards mass market. After starting with a high-price Roadster model Tesla launched the more affordable Sedan and a SUV model. In 2017 Tesla plans to launch its first mass market EV. Tesla shows a new value chain in the automotive industry by a deep of vertical integration from EVs manufacturing towards software, recharging network and battery manufacturing. Tesla entered the German market to export premium EVs. The Automaker also builds a charging network in Germany and prepares the market for its future mass production Model 3 coming in 2017. This work consists of three major parts. The first part deals with the theoretical background of international strategies for MNEs. The second part describes Tesla as a company and its strategy. The last part analyzes the competitive advantages of Tesla and shows how they are used to enter the German market. This work ends with a final reflection and a conclusion of the research.
Market Entry Strategies
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Author : Mario Glowik
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2020-09-21
Market Entry Strategies written by Mario Glowik and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-21 with Business & Economics categories.
This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.
An Evaluation Of Joint Venture As A Mode Of Entry The Example Of Volkswagen
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Author : Lars Steilmann
language : en
Publisher: GRIN Verlag
Release Date : 2017-10-31
An Evaluation Of Joint Venture As A Mode Of Entry The Example Of Volkswagen written by Lars Steilmann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-31 with Business & Economics categories.
Seminar paper from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: In the last years the globalisation has increased the competition amongst the companies and forced them to enter foreign markets. The development of a market entry strategy is very complex and has long-term concerns for a company. Therefore choosing an adequate market entry strategy is of great significance. This term paper is concerned with the evaluation of joint venture as a mode of entry for the German car manufacturer Volkswagen entering the Chinese market. Therefore I will give a theoretical introduc-tion into international market entry strategies and clarify advantages and disadvantages in chapter two. In the next chapter the emergence of possible market entry strategy for the Chinese market is checked. Therefore, the importance of the Chinese market will be shown at the beginning. Then the when and where will be explained. The fourth chapter shows Volkswagen ́s way for entering the Chinese market.
Market Entry Strategies
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Author : Christoph Lymbersky
language : en
Publisher: Christoph Lymbersky
Release Date : 2008
Market Entry Strategies written by Christoph Lymbersky and has been published by Christoph Lymbersky this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Tesla Inc And The World S Transition To Electric Vehicles Risks Strenghts Opportunities And Strategic Reccommendations
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Author : Sebastian Neumann
language : en
Publisher:
Release Date : 2020-08-02
Tesla Inc And The World S Transition To Electric Vehicles Risks Strenghts Opportunities And Strategic Reccommendations written by Sebastian Neumann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-02 with categories.
Marketing Report On Tesla Motors
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Author : Aylin Kadriye Tansel
language : en
Publisher:
Release Date : 2016-11-17
Marketing Report On Tesla Motors written by Aylin Kadriye Tansel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-17 with categories.
Seminar paper from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Kingston University London, language: English, abstract: This marketing report focuses on Tesla Motors (TM), a young company specialised in manufacturing high performance premium electric vehicles and vehicle powertrain engineering which was founded in 2003 in Silicon Valley. With TM's first launch of its Model S in 2012, it introduced the self-described "world's first premium electric sedan" (Tesla Motors, 2015) which brought TM on its successful way into the EV market. The analysis of TM's external marketing environment illustrates that tax incentives promote the use of EVs and thus demand for TM's products. Moreover, the economic factors such as fuel prices, raw material prices and volatility in exchange rates of USD against EUR, have a significant impact on sales and profitability. Increasing awareness of climate change and sustainable environment boosts customers' demand and makes the EV market more attractive for TM however range anxiety still hinders further demand. Advancements and R&D in technology are important to improve the charging network which may reduce range anxiety. Safety regulations determine TM's whole manufacturing processes and intellectual property secures successful factors of TM. Tesla's 'Gigafactory' is a major opportunity to reduce production costs and increase capacity of battery packs, making TM more competitive. However, threats such as increasing material costs and increased competition in the EV market exert more pressure on TM's competitiveness. The analysis of TM's internal market environment shows that TM's strength is relying on its powertrain engineering and innovative product development, exclusive product design, unique customer service and brand reputation, which are TM's core competencies and thus difficult for competitors to imitate. TM's human resources, in-house capa
Market Entry Proposal For Automotive Companies
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Author : Kathy Morgan
language : en
Publisher: GRIN Verlag
Release Date : 2014-01-20
Market Entry Proposal For Automotive Companies written by Kathy Morgan and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-20 with Business & Economics categories.
Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Western Illinois University, language: English, abstract: Since the time of the bankruptcy and the government bailout Chrysler group LLC has made a lot of strides in the revitalization of the main brand and product line. This meant a reorganization of its financial operations, which includes reinvesting into the brand name and the operations to the tune of 23 billion dollars. However, this is not the only thing that the company has done. In the year, 2009, the company entered into an agreement with automaker Giant Fiat as its bankruptcy protection. Fiat had been looking at the situation for some time and some analysts’ state that it was actually waiting in the wings to take over in case of such a bankruptcy occurred. I would suggest that the companies use the appeal of Chrysler as much as possible and various technical attributes of Fiat in order to exploit their presence within France.
Competitor Assessment The Electric Vehicle Industry Tesla S Strategic Focus Lies On Establishing Its Brand In The Mass Automotive Market
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Author : Dennis Schindeldecker
language : en
Publisher: Grin Publishing
Release Date : 2017-07-14
Competitor Assessment The Electric Vehicle Industry Tesla S Strategic Focus Lies On Establishing Its Brand In The Mass Automotive Market written by Dennis Schindeldecker and has been published by Grin Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-14 with categories.
Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Post University, course: Competitive Intelligence, language: English, abstract: The overall electric vehicle industry has grown significantly in the last five years. One of many reasons for that was the introduction of Teslas first electric vehicle in 2009 with a strong differentiation strategy. Tesla is now focused on its entry into the mass automotive market. To achieve that, the company is committed to invest heavily in its production capacity and model line-up, most recently with the introduction of Model 3. Tesla's competitive advantages for this strategic goal include a superior electric vehicle technology and recharging infrastructure, brand recognition, a first mover market position, and a strong network of strategic partnerships. However, since the company entered the industry in the premium sport and luxury sedan vehicle niche segment, it has a resource disadvantage in regards to know-how, large-scale manufacturing processes and model line-up when it comes to the mass automotive market. Additionally, the company is relying on an overall growth of the EV demand, technological improvements and a high number of customer referrals in the near future. There is a large number of existing premium manufacturers in this space, several of which already enjoy major manufacturing and economies of scale advantages that will make this endeavor highly costly and risky. However, the combination of Tesla's competitive advantages and aggressive marketing could result in the capture and sustainment of a significant percentage of market shares in the mass automotive segment.
Driving Into The Future
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Author : Can Akdeniz
language : en
Publisher: Can Akdeniz
Release Date : 2014-12-12
Driving Into The Future written by Can Akdeniz and has been published by Can Akdeniz this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-12 with categories.
Tesla Motors is undeniably one of the most exciting, innovative, and in-the-moment companies in the automotive industry, but the company's reach will continue expanding much wider in the coming years. From its disruptive reputation to its forward-thinking leader Elon Musk, Tesla Motors has the potential to change the world as we know it. The question is, how have they done so much so quickly, and what is their secret to success? From business professionals looking for guidance to the everyday reader who wants a sneak preview of the future, this book highlights the intricate brilliance behind one of the most fascinating companies of the moment.