Thailand The Land Of Smile Evaluation Of The Thai Culture And Its Effects And Opportunities For The Airline Business
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Thailand The Land Of Smile Evaluation Of The Thai Culture And Its Effects And Opportunities For The Airline Business
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Author : Tim Wiebusch
language : en
Publisher:
Release Date : 2014-05-14
Thailand The Land Of Smile Evaluation Of The Thai Culture And Its Effects And Opportunities For The Airline Business written by Tim Wiebusch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-14 with categories.
Seminar paper from the year 2014 in the subject Communications - Intercultural Communication, grade: 2,0, University of Applied Sciences Wildau (Institute of Technology), course: Cross cultural communication, language: English, abstract: Travel agencies call Thailand the "land of smile" in order to attract tourists. But also companies might find this "smiling" mentality interesting and could benefit from it. In 2050 two-third of all people will live in Asia and most companies are looking for new production or sales markets. This paper will evaluate cultural reasons for the saying "land of smile" and its effects. Besides online and book sources, personal experiences from business and leisure visits in Thailand will form the basis of the discussion. How should people and companies behave in Thailand in order to be most satisfied and successful? This is one of the key questions which will be discussed by taking the aviation industry ("Thai Smile" Airline) as an example. The following essay will first give an overview about Thailand's history and today's economic and social specifications. Afterwards theoretic input will be used to link the historic development of the Thai culture to models like Hofstede's dimensions. The main part will then be the effects and opportunities from the discussed culture for e.g. aviation companies.
Virtual Thailand
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Author : Glen Lewis
language : en
Publisher: Routledge
Release Date : 2007-05-07
Virtual Thailand written by Glen Lewis and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-07 with Political Science categories.
Written by an established expert on Thailand, this is one of the first books to fully investigate the Thai media’s role during the Thaksin government’s first term. Incorporating political economy and media theory, the book provides a unique insight into globalization in Southeast Asia, analyzing the role of communications and media in regional cultural politics. Examining the period from the mid 1990s, Lewis makes a sustained comparison between Thailand and its neighbouring countries in relation to the media, business, politics and popular culture. Covering issues including business development, tourism, the Thai movie industry and the war on terror, the book argues that globalization as it relates to media, can be patterned on Thai experiences.
The Impact Of 9 11 On Thailand S Tourism Industry By Focusing On The First Class Hotel Market In Bangkok
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Author : Christian Westbeld
language : en
Publisher: diplom.de
Release Date : 2002-10-07
The Impact Of 9 11 On Thailand S Tourism Industry By Focusing On The First Class Hotel Market In Bangkok written by Christian Westbeld and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-07 with Travel categories.
Inhaltsangabe:Abstract: Sawasdee Khrap welcome to the kingdom of Thailand. A number of valid characterizations such as The Land of Smiles , The Land of Temples and Pagodas and Tropical Vacation Paradise describe Thailand at its best. In addition to these picturesque synonyms, the kingdom gained international recognition through its growing travel and hospitality industry. In 2001 Thailand once again booked the top spot as most preferred tourist destination in South East Asia as well as runner-up position in all of Asia, second only to China. When Muslim extremists hijacked four domestic U.S. flights and cowardly carried out the terrorist attack of 9-11 on the U.S.A., the global travel sector felt the direct impact of the terrorist attacks like no other industry. From one day to the other tourists decided to stay at or close to home and hotel rooms were left vacant. As major employer and source for foreign exchange earnings, Thailand s tourism industry was no exception to the threat. As the brutality and human tragedy of this incident will always be remembered, the following report will focus solely on the implications for the tourism and hospitality industry. In specific, the text will take an in-depth look at the development of the first class hotel market in Bangkok following the September attacks. The report looks at 14 top hotels of Bangkok and their performance from January 2000 to March 2002. Special attention lies on the seven months following the U.S.A. attacks in September 2001, whereas a full year comparison of 2000 and 2001 will also provide valid information. The tourism and hospitality industry is a major economic driving factor not only for Thailand, but also for many other Asian nations. Therefore, the beginning of this report deals with the regional development after the terrorist attacks. This way the reader will get an understanding of the current situation in Asia and the general impact of 9-11. After a general overview of Thailand, the first class hotel market of Bangkok will be analyzed by its occupancy, ADR and RevPar development. These performance related information create the backbone of this report and support further assumptions and findings. For validity reasons, the results are then compared to two independent surveys. The fourth section is made up of the changes in travel patterns, tourism demand and strategies, followed by a comparison of the two best performing individual hotels and their advantages over [...]
Culture And Customs Of Thailand
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Author : Arne Kislenko
language : en
Publisher: Greenwood
Release Date : 2004-05-30
Culture And Customs Of Thailand written by Arne Kislenko and has been published by Greenwood this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-30 with Social Science categories.
Thailand is revealed as a country of progress and potential, mystery and exoticism, and openness and friendliness.
Culture And Communication In Thailand
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Author : Patchanee Malikhao
language : en
Publisher: Springer
Release Date : 2017-05-02
Culture And Communication In Thailand written by Patchanee Malikhao and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-02 with Language Arts & Disciplines categories.
This book features research papers that examine a host of contemporary issues in Thailand. Coverage includes culture, gender violence, tourism, human trafficking, environmental and ecological issues, sustainability and the sufficiency economy, the (mis)handling of elephants, and more. It features a sociological and anthropological perspective with a dash of communication for sustainable social change. The papers investigate the various phases of communication technology and its impact on cultural change in the country. They explore the use of social networks and privacy issues as well as ethical journalism in the contexts of Thai Buddhism, Thai culture, and other enabling environmental factors. The contributors focus on documentary research of both quantitative and qualitative data on Thai social change as a consequence of globalization and digital technology. They first provide a general overview of social media and communication in the country. Next, the authors go on to explore the specifics of digital communication. This includes a look at its impact on the various ways of Thai communication given politico-economic and religious influences.
Behind The Smile
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Author : Sanitsudā ʿĒkkachai
language : en
Publisher:
Release Date : 1994
Behind The Smile written by Sanitsudā ʿĒkkachai and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Rural poor categories.
Behind The Smile
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Author : Sanitsuda Ekachai
language : en
Publisher:
Release Date : 1990
Behind The Smile written by Sanitsuda Ekachai and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Rural poor categories.
Behind The Smile
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Author : Sanitsudā ʻĒkkachai
language : en
Publisher: Unknown International ISBN Prefixes
Release Date : 1990
Behind The Smile written by Sanitsudā ʻĒkkachai and has been published by Unknown International ISBN Prefixes this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Rural development categories.
Collection of articles on difficulties and hardships faced by Thai villagers and suggestions about how to tackle them; previously published in Bangkok post, 1988-1990.
Inside Thai Society
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Author : Niels Mulder
language : en
Publisher: University of Washington Press
Release Date : 2000
Inside Thai Society written by Niels Mulder and has been published by University of Washington Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with History categories.
"This book aims to look behind the smiles and appearances in order to discover those regularities and expectations that pervade everyday life. To that purpose it identifies some of the basic ideas that give meaning and order to existence and that make life in Thai society eminently reasonable."--BOOK JACKET.
Understanding Thailand S Money Culture
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Author : Chan Joon Yee
language : en
Publisher: Dewdrop Publications
Release Date : 2016-06-20
Understanding Thailand S Money Culture written by Chan Joon Yee and has been published by Dewdrop Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-20 with Social Science categories.
Welcome to the Land of Smiles. You’ve heard a lot about Thailand’s bad reputation on the popular tourist trails and you want to go off the beaten track and prove the idiots wrong. You arrive at Ban Nowhere and you’re charmed by the peaceful settings and the friendly, generous and seemingly altruistic people. You thought you’ve found paradise until … The story can be continued in a number of ways. This book focusses on issues related to money and spending. If you’re like most Farangs (White foreigners), you’ll become an instant celebrity soon after you settle in. You make friends faster than lingerie models on Facebook. People bring food and snacks to you every single day. You can’t believe your luck. You think you may retire here without spending any money until … There is usually only one course the story can take from here. Some people will vehemently disagree with my observations and interpretations. They may not need to read my book – yet as they probably haven’t reached the second “until”. If you don’t believe that generalisations are generally true, and that there is no such thing as typical Thai behaviour, then you probably shouldn’t be reading this book either. The not-so-lucky folks out there often turn to online forums for advice and consolation. This is not always helpful as every Farang would claim to be an expert and judgementally dismiss the victims’ predicament as the result of being a sex tourist and going for bar girls, prostitutes and spoilt politicians’ daughters. Of course, most of the observations here do not apply to Westernised, modern-thinking Thais. The mentality I’m describing is something very common in the general population. It needs to be understood from the start that Thailand’s unhealthy money culture does not only apply to shady characters.