The Affluent Dentist
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The Affluent Dentist
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Author : Mac Winston
language : en
Publisher:
Release Date : 2009
The Affluent Dentist written by Mac Winston and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
No B S Marketing To The Affluent
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Author : Dan S. Kennedy
language : en
Publisher: Entrepreneur Press
Release Date : 2019-06-18
No B S Marketing To The Affluent written by Dan S. Kennedy and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-18 with Business & Economics categories.
THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to: Use 10 surprising emotional buy triggers the affluent find irresistible Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels
The Art Of Selling To The Affluent
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Author : Matt Oechsli
language : en
Publisher: John Wiley & Sons
Release Date : 2010-12-14
The Art Of Selling To The Affluent written by Matt Oechsli and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-14 with Business & Economics categories.
This insightful book shows salespeople how to meet the needs of affluent clients from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long-term customers. Based on extensive research of the buying patterns and expectations of the wealthy, this step-by-step sales guide reveals the secrets of attracting and keeping wealthy clients for life, boosting sales and repeat business. The Art of Selling to the Affluent is also a crash course in the world of the wealthy, giving you the understanding you need to satisfy and retain these profitable top-dollar clients.
The Affluent Consumer
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Author : Ronald D. Michman
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2006-09-30
The Affluent Consumer written by Ronald D. Michman and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-30 with Business & Economics categories.
By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than any time in the past. This market represents lucrative opportunities for companies that understand how these customers think, act, and make purchasing decisions. Applying primary research, including demographic and economic data, and expertise developed from decades of studying, teaching, and consulting in marketing and consumer behavior, Ronald Michman and Edward Mazze present a comprehensive approach to analyzing the affluent consumer—and creating, promoting, and selling innovative products and services to them. Illustrating their principles through dozens of examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and Wal-Mart, the authors deconstruct how a complex market segment works. Dispelling popular myths and misconcpetions about the composition and behavior of this segment, they provide not only a practical guide for marketers and students of marketing, but a fascinating glimpse into a culture driven by materalism, status, and aspirations to luxury. By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than at any time in the past. In 2004, there were 8.2 million households in the United States with net worth over $1 million, excluding primary residence. Meanwhile, between 1995 and 2001, the number of families filing tax returns for income exceeding $200,000 doubled. This market represents lucrative opportunities for companies that understand how these consumers think, act, and make purchasing decisions.
The British Dentist
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Author : Rachel Bairsto
language : en
Publisher: Bloomsbury Publishing
Release Date : 2015-06-10
The British Dentist written by Rachel Bairsto and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-10 with Health & Fitness categories.
Though the prospect may fill us with dread, most of us need dental treatment at some stage – and the reality is that better care has never been available, as this fully illustrated book shows. Early dentistry was amateurish and limited to barber-surgeons, travelling tooth-pullers and blacksmiths, with patients often suffering as much from the cure as the malady; and even as things improved in the eighteenth century, fashionable dentures were still made from the teeth of dead soldiers or even of the poor. This authoritative introduction looks at this whole grisly history as well as at the increasing professionalism seen from the late nineteenth century onwards, which has led to very dramatic improvements in dental treatment, including modern dentures, amalgam fillings, anaesthetics and orthodontics, and to the current boom in cosmetic dentistry.
I Love My Dentist
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Author : Cary Ganz
language : en
Publisher: Lulu.com
Release Date : 2008
I Love My Dentist written by Cary Ganz and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Dentist
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Author : Hachette Livre Australia
language : en
Publisher:
Release Date : 1985
Dentist written by Hachette Livre Australia and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Dentistry categories.
The Entrepreneur Dentist
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Author : Dr. Jerry Lanier DDS, Exec. MBA
language : en
Publisher: Greenleaf Book Group
Release Date : 2019-05-14
The Entrepreneur Dentist written by Dr. Jerry Lanier DDS, Exec. MBA and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-14 with Business & Economics categories.
Your Niche Can Make You Rich! Make Your Dental Practice into a Multi-Million-Dollar Business. For years, Dr. Jerry Lanier, DDS, has wanted to write a book for dentists about exiting their dental businesses rich. And now that he has become an eminently successful entrepreneur, he has fulfilled that wish with the publication of The Entrepreneur Dentist. Dr. Lanier's book is for every dentist whose ideas of retirement have less to do with downsizing and more to do with travel and living the good life--with absolutely no concerns about money. Aspiring dental entrepreneurs will find Dr. Lanier's book thorough, accessible, and informative. The Entrepreneur Dentist contains everything successful dentists with big dreams need to know about building a dental business and exiting with wealth. Dr. Lanier shows how the future you've dreamed for yourself and your family can become reality--because you've planned for that future with advice from this exceptional entrepreneur. In 1994, Dr. Jerry Lanier opened his first Kids Dental Kare office, and by 2017, he had 14 offices, employed close to 150 employees, twenty-five associate dentists, and was generating $20 million per year in revenue. When he sold that business, he was on the way to living the life of his dreams. He wants to show you how to plan ahead so you can do the same with your dental practice. This strategy-and-tactics field manual shows future dental entrepreneurs how to take the right steps so you can carve out successful enterprises over the long term. Dr. Lanier covers the ins and outs of building a thriving dental business, both from macro and micro perspectives, and includes practical steps you should take and pitfalls you can avoid. This valuable book will take you from being an aspiring dental entrepreneur with a sole proprietorship to business ownership--and finally, to a lucrative exit to the life of your dreams. Major topics in the book include: • Defining the dental market and learning how to take advantage of opportunities in it • Breaking down the dental niche strategy • Choosing a location (markets, demographics, and other practical considerations • Marketing and messaging • Infrastructure (staffing, processes and procedures, systems) • Building a team (becoming the boss, hiring dentists, managers, and other key players) • Growth and expansion and getting ready to exit
Making The American Mouth
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Author : Alyssa Picard
language : en
Publisher: Rutgers University Press
Release Date : 2009-04-21
Making The American Mouth written by Alyssa Picard and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-21 with Medical categories.
Why are Americans so uniquely obsessed with teeth? Brilliantly white, straight teeth? Making the American Mouth is at once a history of United States dentistry and a study of a billion-dollar industry. Alyssa Picard chronicles the forces that limited Americans' access to dental care in the early twentieth century and the ways dentists worked to expand that access--and improve the public image of their profession. Comprehensive in scope, this work describes how dentists' early public health commitments withered under the strain of fights over fluoride, mid-century social movements for racial and gender equity, and pressure to insure dental costs. It explains how dentists came to promote cosmetic services, and why Americans were so eager to purchase them. As we move into the twentyfirst century, dentists' success in shaping their industry means that for many, the perfect American smile will remain a distant--though tantalizing--dream.
Networking With The Affluent And Their Advisors
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Author : Thomas J. Stanley
language : en
Publisher: Rosetta Books
Release Date : 2012-06-29
Networking With The Affluent And Their Advisors written by Thomas J. Stanley and has been published by Rosetta Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-29 with Business & Economics categories.
The New York Times bestselling author of The Millionaire Next Door reveals the secrets and strategies for building a network of wealthy clients. In Networking with the Affluent, business theorist Thomas J. Stanley shares effective tactics for developing relationships with wealthy individuals—as well as their advisors—and generating new business among this highly exclusive target market. Dr. Stanley provides a proven road map for building trust, securing interest, and forging profitable relationships with wealthy audiences—including tactics for boosting your credibility and assuring continued loyalty among wealthy customers. Networking with the Affluent covers: Cracking affluent groups Influencing opinion leaders of the affluent Gaining high-caliber endorsements Leveraging your contacts “No one better illuminates the who, where, and how of the affluent market than Tom Stanley.”—J. Arthur Urciuoli, Director of Marketing, Merrill Lynch