The Amazing Advertising Matrix
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The Amazing Advertising Matrix
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Author : Phil Slater
language : en
Publisher:
Release Date : 2010
The Amazing Advertising Matrix written by Phil Slater and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Advertising categories.
The Marketing Matrix
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Author : Gerard Hastings
language : en
Publisher: Routledge
Release Date : 2013-05-02
The Marketing Matrix written by Gerard Hastings and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-02 with Business & Economics categories.
In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are just corrosive myths that seduce us into quiescence, whilst furnishing big business with unprecedented power. Corporate Social Responsibility, the ultimate oxymoron, and its country cousin, Cause Related Marketing, are just means of currying favour amongst our political leaders and further extending corporate power. So it is time to fight back. As individuals we have enormous internal strength; collectively we have, and can again, change the world (indeed marketing itself is a function of humankind’s capacity to cooperate to overcome difficulties and way predates its co-option by corporations). From the purpose and resilience Steinbeck’s sharecroppers (‘we’re the people – we go on’), through Eisenhower’s ‘alert and knowledgeable citizenry’ to Arundhati Roy’s timely reminder about the wisdom of indigenous people ‘are not relics of the past, but the guides to our future’, there are lots of reasons for optimism. If these talents and strengths can be combined with serious moves to contain the corporate sector, it is possible to rethink our economic and social priorities. The book ends with a call to do just this. This compelling and accessible book will be of interest across the social sciences and humanities – and indeed to anyone who has concerns about the current state of consumer society. It will also be particularly useful reading for those marketing students who'd prefer a critical perspective to the standard ritualization of their discipline.
The Amazing Advertising Business
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Author :
language : en
Publisher:
Release Date : 1957
The Amazing Advertising Business written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1957 with categories.
Topics In Matrix Analysis
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Author : Roger A. Horn
language : en
Publisher: Cambridge University Press
Release Date : 1994-06-24
Topics In Matrix Analysis written by Roger A. Horn and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-06-24 with Mathematics categories.
This book treats several topics in matrix theory not included in its predecessor volume, Matrix Analysis.
Special Agents Series
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Author : United States. Bureau of Foreign and Domestic Commerce
language : en
Publisher:
Release Date : 1918
Special Agents Series written by United States. Bureau of Foreign and Domestic Commerce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1918 with International trade categories.
Marketing Principles
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Author : Narayan Changder
language : en
Publisher: CHANGDER OUTLINE
Release Date : 2024-01-09
Marketing Principles written by Narayan Changder and has been published by CHANGDER OUTLINE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-09 with Business & Economics categories.
Embark on a journey through the core principles of marketing with our MCQ guide - "Marketing Principles Unveiled: MCQ Expedition for Strategic Success." Tailored for marketing professionals, students, and business enthusiasts, this comprehensive resource offers a curated collection of multiple-choice questions that delve into the foundational aspects of marketing. From understanding the marketing mix to crafting effective marketing strategies, refine your skills and deepen your understanding of the critical elements shaping successful marketing campaigns. Perfect your knowledge of marketing principles and prepare confidently for strategic decision-making. Elevate your strategic acumen and immerse yourself in the key principles of marketing with "Marketing Principles Unveiled: MCQ Expedition for Strategic Success." Uncover the secrets to achieving excellence in mastering marketing fundamentals with precision and depth.
Marketing The Retro Revolution
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Author : Stephen Brown
language : en
Publisher: SAGE
Release Date : 2001-08-21
Marketing The Retro Revolution written by Stephen Brown and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-08-21 with Business & Economics categories.
The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.
Marketing Management
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Author : Narayan Changder
language : en
Publisher: CHANGDER OUTLINE
Release Date : 2024-01-08
Marketing Management written by Narayan Changder and has been published by CHANGDER OUTLINE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-08 with Business & Economics categories.
Elevate your marketing expertise with our MCQ guide - "Marketing Management Mastery: MCQ Expedition through Strategic Success." Tailored for marketing professionals, students, and business enthusiasts, this comprehensive resource offers a curated collection of multiple-choice questions that delve into the intricacies of marketing management. From strategic planning to consumer behavior, refine your skills and enhance your understanding of the dynamic world of marketing. Perfect your marketing management knowledge and prepare confidently for professional success. Elevate your strategic acumen and immerse yourself in the key principles of marketing management with "Marketing Management Mastery: MCQ Expedition through Strategic Success." Uncover the secrets to achieving excellence in marketing with precision and depth.
The Light Fantastic
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Author : I. R. Kenyon
language : en
Publisher: Oxford University Press, USA
Release Date : 2008
The Light Fantastic written by I. R. Kenyon and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Optics categories.
This thorough and self-contained introduction to modern optics covers, in full, the three components: ray optics, wave optics and quantum optics. Examples of modern applications in the current century are used extensively.
The Art Of The Matrix
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Author : Lana Wachowski
language : en
Publisher: Newmarket Pictorial Moviebooks
Release Date : 2000
The Art Of The Matrix written by Lana Wachowski and has been published by Newmarket Pictorial Moviebooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Performing Arts categories.
The art was the best thing about the movie. This book provides an opportunity to appreciate it without the blight of Keanu Reeves' acting. Serving as a pre-production archive of the work related to The Matrix, this coffee table edition includes the complete script, along with stills from the movie, four double-sided gatefolds featuring conceptual drawings, and commentary by the artists. Some in color, some in black and white, approximately 700 storyboards (including three cut from the final film) tell the story with a comic book sensibility. Author William Gibson provides an afterword. c. Book News Inc.