The Attention Economy And How Media Works
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The Attention Economy And How Media Works
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Author : Karen Nelson-Field
language : en
Publisher: Springer Nature
Release Date : 2020-01-04
The Attention Economy And How Media Works written by Karen Nelson-Field and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-04 with Business & Economics categories.
This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.
The Attention Economy
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Author : Karen Nelson-Field
language : en
Publisher: Palgrave Macmillan
Release Date : 2024-06-11
The Attention Economy written by Karen Nelson-Field and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-11 with Business & Economics categories.
In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic world of marketing and advertising, unveiling the pivotal role that human attention measurement plays in the present and future landscape. Designed for industry professionals, this book serves as a blueprint, offering profound insights and actionable advice. The book begins by reflecting on the whirlwind of transformations that have shaped the marketing landscape over the past three decades. It then examines the perfect storm of events that has propelled attention economics to the forefront of the industry's agenda. Throughout its chapters, the book catalogs cutting-edge research and tackles critical issues such as attention measurement, metrics, prediction, distraction, data quality and the ethical use of attention data ultimately piecing together the intricate puzzle and offering clarity for industry professionals. Industry leaders and early adopters contribute their insights, offering valuable perspectives on their own experiences and practical applications of attention data. The book’s engaging style blends quick tips, simple explanations of complex concepts and humorous anecdotes to make the content accessible and enjoyable. By blending storytelling and practical advice, the book succeeds in demystifying the intricate world of attention economics. This book is a must-read for marketing professionals seeking to understand the evolving landscape of advertising. It offers a blueprint for change and foresight into the future of the attention economy. In doing so, it becomes an invaluable resource for anyone navigating the challenges and opportunities of today's marketing world.
New Media And Economy
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Author :
language : en
Publisher:
Release Date : 2012
New Media And Economy written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
How To Do Nothing
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Author : Jenny Odell
language : en
Publisher: Melville House
Release Date : 2019-04-23
How To Do Nothing written by Jenny Odell and has been published by Melville House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-23 with Technology & Engineering categories.
** A New York Times Bestseller ** NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: Time • The New Yorker • NPR • GQ • Elle • Vulture • Fortune • Boing Boing • The Irish Times • The New York Public Library • The Brooklyn Public Library "A complex, smart and ambitious book that at first reads like a self-help manual, then blossoms into a wide-ranging political manifesto."—Jonah Engel Bromwich, The New York Times Book Review One of President Barack Obama's "Favorite Books of 2019" Porchlight's Personal Development & Human Behavior Book of the Year In a world where addictive technology is designed to buy and sell our attention, and our value is determined by our 24/7 data productivity, it can seem impossible to escape. But in this inspiring field guide to dropping out of the attention economy, artist and critic Jenny Odell shows us how we can still win back our lives. Odell sees our attention as the most precious—and overdrawn—resource we have. And we must actively and continuously choose how we use it. We might not spend it on things that capitalism has deemed important … but once we can start paying a new kind of attention, she writes, we can undertake bolder forms of political action, reimagine humankind’s role in the environment, and arrive at more meaningful understandings of happiness and progress. Far from the simple anti-technology screed, or the back-to-nature meditation we read so often, How to do Nothing is an action plan for thinking outside of capitalist narratives of efficiency and techno-determinism. Provocative, timely, and utterly persuasive, this book will change how you see your place in our world.
The Attention Economy
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Author : Thomas Bryan
language : en
Publisher:
Release Date : 2020-02-24
The Attention Economy written by Thomas Bryan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-24 with categories.
Is Social Media Negatively Affecting You? ★★Several parties are profiting off the amount of your time spent on social media, and more often than not, you're not among them!★★ You're a summation of what you pay attention to in the long run. In this age of information explosion, our attention has been so fragmented that it is in no particular place, yet all over the place concurrently. Advertisements, smartphones, applications, social networks, the entire world wide web - we're slaves to a never-ending sequence of diversions. Find out the tools you need to shield yourself from the adverse effects of corporate greed for fat profits and privacy-invasive data. These large corporations have made it their sole aim to steal the most coveted resource in the information age - human attention. Hidden within the pages of this book are: The workings of the Attention Economy and what brought about it ✓ How this battle for the human attention benefits everyone but you✓ The extent to which corporations will go to secure this priced but scarce resource ✓ and most importantly, how you can protect yourself from the activities of these "attention merchants." Learn the inner workings of the economy that's powering the information age and discover how best you can protect yourself from the fangs of ruthless corporations that are all out to profit the most they can off of your attention. Find out how to better protect yourself from the harms of social media and information merchants by getting a copy of The Attention Economy to begin your journey towards cyber independence! Scroll up and Click the Buy Now With 1-Click or the Buy Now Tab to Begin Your Journey Towards Cyber Independence!
The Attention Economy Large Print Edition
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Author : Thomas Bryan
language : en
Publisher:
Release Date : 2020-09-22
The Attention Economy Large Print Edition written by Thomas Bryan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-22 with categories.
Is Social Media Negatively Affecting You? ★★Several parties are profiting off the amount of your time spent on social media, and more often than not, you're not among them!★★ You're a summation of what you pay attention to in the long run. In this age of information explosion, our attention has been so fragmented that it is in no particular place, yet all over the place concurrently. Advertisements, smartphones, applications, social networks, the entire world wide web - we're slaves to a never-ending sequence of diversions. Find out the tools you need to shield yourself from the adverse effects of corporate greed for fat profits and privacy-invasive data. These large corporations have made it their sole aim to steal the most coveted resource in the information age - human attention. Hidden within the pages of this book are: The workings of the Attention Economy and what brought about it ✓ How this battle for the human attention benefits everyone but you✓ The extent to which corporations will go to secure this priced but scarce resource ✓ and most importantly, how you can protect yourself from the activities of these "attention merchants." Learn the inner workings of the economy that's powering the information age and discover how best you can protect yourself from the fangs of ruthless corporations that are all out to profit the most they can off of your attention. Find out how to better protect yourself from the harms of social media and information merchants by getting a copy of The Attention Economy to begin your journey towards cyber independence! Scroll up and Click the Buy Now With 1-Click or the Buy Now Tab to Begin Your Journey Towards Cyber Independence!
The Economics Of Attention
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Author : Richard A. Lanham
language : en
Publisher: University of Chicago Press
Release Date : 2006-04-21
The Economics Of Attention written by Richard A. Lanham and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-21 with Business & Economics categories.
If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. For Lanham, the arts and letters are the disciplines that study how human attention is allocated and how cultural capital is created and traded. In an economy of attention, style and substance change places. The new attention economy, therefore, will anoint a new set of moguls in the business world—not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts. Lanham’s The Electronic Word was one of the earliest and most influential books on new electronic culture. The Economics of Attention builds on the best insights of that seminal book to map the new frontier that information technologies have created.
The Attention Economy
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Author : Claudio Celis Bueno
language : en
Publisher: Rowman & Littlefield
Release Date : 2016-11-16
The Attention Economy written by Claudio Celis Bueno and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-16 with Philosophy categories.
The attention economy is a notion that explains the growing value of human attention in societies characterised by post-industrial modes of production. In a world in which information and knowledge become central to the valorisation process of capital, human attention becomes a scarce and hence increasingly valuable commodity. To what degree is the attention economy a specific form of capitalist production? How does the attention economy differ from the industrial mode of production in which Marx developed his critique of capitalism? How can Marx’s theory be used today despite the historical differences that separate industrial from post-industrial capitalism? The Attention Economy argues that human attention is a new form of labour that can only be understood through a systematic reinterpretation of Marx. It argues that the attention economy belongs to a general shift in capitalism in which subjectivity itself becomes the territory of production and exploitation of value as well as the territory of the reproduction of capitalist power relations.
The Attention Economy
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Author : PricewaterhouseCoopers
language : en
Publisher: John Wiley & Sons
Release Date : 2001-07
The Attention Economy written by PricewaterhouseCoopers and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-07 with Mass media categories.
A revolutionary look at our rapidly evolving business world There will be an unprecedented mass stream of content readily available to consumers due to the merging of content and distribution channels. As a result, content will be king and there will be a need to focus on the new commodity: human attention. This is the Attention Economy, one in which the vital relationships will depend on the ability of partners to seize one another′s interest and hold onto it. Some of the issues the book addresses are: Who are the players in the Attention Economy and what are they doing? What is the nature of competition in the Attention Economy? PricewaterhouseCoopers is the world′s leading professional services organization. With 150,000 employees in 150 countries, the firm helps clients solve complex business problems and measurably enhance their ability to build value, manage risk, and improve performance. Saul Berman and Bennett McClellan (Los Angeles, CA) are Partner and Managing Director of PricewaterhouseCoopers. Lee Smith, a New York–based writer, was a member of Fortune′s editorial board for more than twenty years.
Platforms And Cultural Production
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Author : Thomas Poell
language : en
Publisher: John Wiley & Sons
Release Date : 2021-10-14
Platforms And Cultural Production written by Thomas Poell and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-14 with Social Science categories.
The widespread uptake of digital platforms – from YouTube and Instagram to Twitch and TikTok – is reconfiguring cultural production in profound, complex, and highly uneven ways. Longstanding media industries are experiencing tremendous upheaval, while new industrial formations – live-streaming, social media influencing, and podcasting, among others – are evolving at breakneck speed. Poell, Nieborg, and Duffy explore both the processes and the implications of platformization across the cultural industries, identifying key changes in markets, infrastructures, and governance at play in this ongoing transformation, as well as pivotal shifts in the practices of labor, creativity, and democracy. The authors foreground three particular industries – news, gaming, and social media creation – and also draw upon examples from music, advertising, and more. Diverse in its geographic scope, Platforms and Cultural Production builds on the latest research and accounts from across North America, Western Europe, Southeast Asia, and China to reveal crucial differences and surprising parallels in the trajectories of platformization across the globe. Offering a novel conceptual framework grounded in illuminating case studies, this book is essential for students, scholars, policymakers, and practitioners seeking to understand how the institutions and practices of cultural production are transforming – and what the stakes are for understanding platform power.