The Big Book Of Video Game Ads
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The Big Book Of Video Game Ads
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Author : Graham Plowman
language : en
Publisher:
Release Date : 2023
The Big Book Of Video Game Ads written by Graham Plowman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Advertising categories.
"In the early 1980s, it wasn’t long before computer programmers and designers realised that everyone wanted games to play on their home machines - the ZX Spectrum, Commodore 64, Amstrad CPC, BBC Micro, Amiga, Atari ST and many more. It was a time when full page ads in all of the relevant magazines became the norm, with enticing illustrations, perhaps a list of features, and if we were lucky, some screenshots to whet our appetite. This book celebrates and reviews the ads from this exciting time as the world of video games exploded into our homes. Each single-page ad is presented in full with an added description of the game it promotes, and a review of the ad itself!"--Amazon.
Video Game Marketing
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Author : Peter Zackariasson
language : en
Publisher: Taylor & Francis
Release Date : 2016-10-04
Video Game Marketing written by Peter Zackariasson and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-04 with Business & Economics categories.
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them. Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to: • the essentials of marketing strategy; • video games as products or services; • marketing research for game development; • branding video games; • marketing through game: gamification, advergames. Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.
Changing The Game
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Author : David Edery
language : en
Publisher: FT Press
Release Date : 2008-10-07
Changing The Game written by David Edery and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-07 with Business & Economics categories.
Use Video Games to Drive Innovation, Customer Engagement, Productivity, and Profit! Companies of all shapes and sizes have begun to use games to revolutionize the way they interact with customers and employees, becoming more competitive and more profitable as a result. Microsoft has used games to painlessly and cost-effectively quadruple voluntary employee participation in important tasks. Medical schools have used game-like simulators to train surgeons, reducing their error rate in practice by a factor of six. A recruiting game developed by the U.S. Army, for just 0.25% of the Army’s total advertising budget, has had more impact on new recruits than all other forms of Army advertising combined. And Google is using video games to turn its visitors into a giant, voluntary labor force--encouraging them to manually label the millions of images found on the Web that Google’s computers cannot identify on their own. Changing the Game reveals how leading-edge organizations are using video games to reach new customers more cost-effectively; to build brands; to recruit, develop, and retain great employees; to drive more effective experimentation and innovation; to supercharge productivity...in short, to make it fun to do business. This book is packed with case studies, best practices, and pitfalls to avoid. It is essential reading for any forward-thinking executive, marketer, strategist, and entrepreneur, as well as anyone interested in video games in general. In-game advertising, advergames, adverworlds, and beyond Choose your best marketing opportunities--and avoid the pitfalls Use gaming to recruit and develop better employees Learn practical lessons from America’s Army and other innovative case studies Channel the passion of your user communities Help your customers improve your products and services--and have fun doing it What gamers do better than computers, scientists, or governments Use games to solve problems that can’t be solved any other way
Video Games
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Author : Andy Bossom
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-07-06
Video Games written by Andy Bossom and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-06 with Computers categories.
A highly visual, example-led introduction to the video game industry, its context and practitioners. Video Games explores the industry's diversity and breadth through its online communities and changing demographics, branding and intellectual property, and handheld and mobile culture. Bossom and Dunning offer insights into the creative processes involved in making games, the global business behind the big budget productions, console and online markets, as well as web and app gaming. With 19 interviews exploring the diversity of roles and different perspectives on the game industry you'll enjoy learning from a range of international practitioners.
Digital Gaming And The Advertising Landscape
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Author : Teresa de la Hera
language : en
Publisher: Amsterdam University Press
Release Date : 2019-08-23
Digital Gaming And The Advertising Landscape written by Teresa de la Hera and has been published by Amsterdam University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-23 with Design categories.
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited. *Digital Gaming and the Advertising Landscape* explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context.
A Content Analysis Of Advertising In Popular Video Games
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Author : Peter G. Lindmark
language : en
Publisher:
Release Date : 2011
A Content Analysis Of Advertising In Popular Video Games written by Peter G. Lindmark and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Advertising categories.
There have been a plethora of analyses on the effects of and brand image of advertising in video games, but a dearth of analyses simply examining the role advertising has played in video games over the years. This study seeks to add to the available research on this topic. This study has yielded a great amount of information which should have pre-dated any analysis of the effects of advertising in video games, or brand placement and recall, and certainly any analysis on purchase intent as a result of interacting or observing brand or product placement in video games. Not only do the results of this analysis have a great deal of potential real world implications, but should help advance the literature on the subject. It was shown that the amount of advertising in video games has significantly increased over the past thirteen years. Sports games are the most likely to include advertising, and shooters are the least likely, but until a more concise classification system is established, we can only use the current one to the best of its ability. This study also illustrated that in-game advertisements were significantly higher for real products than fictitious products.
Application Of Gaming In New Media Marketing
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Author : Mishra, Pratika
language : en
Publisher: IGI Global
Release Date : 2018-09-07
Application Of Gaming In New Media Marketing written by Mishra, Pratika and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-07 with Business & Economics categories.
The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation. Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.
Big Book Brain Games Ingenious Board Hb
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Author : TINARELLI
language : en
Publisher: White Star Kids
Release Date : 2023-12-22
Big Book Brain Games Ingenious Board Hb written by TINARELLI and has been published by White Star Kids this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-22 with Children's questions and answers categories.
Current State Of In Game Advertising In Video Games
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Author : Rafal Dudziec
language : en
Publisher:
Release Date : 2008
Current State Of In Game Advertising In Video Games written by Rafal Dudziec and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Advertising And Children Adolescent Boys And Video Game Advertising
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Author : Ioanna Nikolaou
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2010-08
Advertising And Children Adolescent Boys And Video Game Advertising written by Ioanna Nikolaou and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08 with Advertising and youth categories.
Concerns about advertising to children has inspired substantial research and stimulated a debate among scholars, business leaders, consumer advocates, and policy makers since the early 1970 s. The purpose of this book is to examine the effects of advertising on children s buying behavior, and social reactions. It investigates particularly video game advertising and its connection with adolescent boys, examining how it affects their attitudes. Having explored the above, the book attempts to scrutinize whether there is a connection between masculinity and the effects of violent video games on adolescent boys.