The Brand Called Woman
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The Brand Called Woman
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Author : Anthony Elikene
language : en
Publisher:
Release Date : 2021-06-15
The Brand Called Woman written by Anthony Elikene and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-15 with categories.
'The Brand Called Woman', is a mind-blowing summation on how effective corporate brand management, and marketing communications process can be made more effective just by utilising daily clues freely taught by women. These lessons come naturally to most women. The Brand Called Woman might probably be the first time these traits would be captured for tactical use in projecting brands - products and services, reputation, and management of both corporate and marketing communications. A lot of crisis situations could be averted if a brand could only borrow some strategies women deploy effortlessly in managing challenges that sometimes look insurmountable to the rest of the world. This book is for those who love Public Relations, Marketing, Business, and Communication bunt to avoid all the straight-jacket serious part. It is educative, informative, insightful, and entertaining to read. From the start to finish, no matter the gender of the reader, it should leave smiles when you realize how useful a lot of things we have taken for granted is. The Brand Called Woman is not like any book published or read before. It's a roller-coaster. Let's go!
Women Who Brand
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Author : Catherine Kaputa
language : en
Publisher: Hachette UK
Release Date : 2014-09-22
Women Who Brand written by Catherine Kaputa and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-22 with Business & Economics categories.
Today self-branding is not an option-it's something women need to master. Ofter what's holding women back from career success is that we don't brand ourselves as well as men do. Women Who Brand is about what happens when women take charge of their personal brands and performance success. It's about what happens when women start thinking and acting more confidently, more creatively and more strategically about themselves and their abilities.
The Woman I Wanted To Be
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Author : Diane von Furstenberg
language : en
Publisher: Simon and Schuster
Release Date : 2014-10-28
The Woman I Wanted To Be written by Diane von Furstenberg and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-28 with Biography & Autobiography categories.
One of the most influential, admired, and colorful women of our time: fashion designer and philanthropist Diane von Furstenberg tells the most personal stories from her life, about family, love, beauty and business: “It’s so good, you’ll want to take notes” (People). Diane von Furstenberg started with a suitcase full of jersey dresses and an idea of who she wanted to be—in her words, “the kind of woman who is independent and who doesn’t rely on a man to pay her bills.” She has since become that woman, establishing herself as a major force in the fashion industry, all the while raising a family, maintaining that “my children are my greatest creation.” In The Woman I Wanted to Be, “an intriguing page-turner filled with revelations” (More), von Furstenberg reflects on her extraordinary life—from her childhood in Brussels to her days as a young, jet-set princess, to creating the dress that came to symbolize independence and power for generations of women. With remarkable honesty and wisdom, von Furstenberg mines the rich territory of what it means to be a woman. She opens up about her family and career, overcoming cancer, building a global brand, and devoting herself to empowering other women. This “inspiring, compelling, deliciously detailed celebrity autobiography…is as much of a smashing success as the determined, savvy, well-intentioned woman who wrote it” (Chicago Tribune).
Make A Name For Yourself
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Author : Robin Fisher Roffer
language : en
Publisher: Crown Currency
Release Date : 2002-05-14
Make A Name For Yourself written by Robin Fisher Roffer and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-14 with Business & Economics categories.
One of America’s leading brand strategists shares her step-by-step program for creating an unforgettable identity in today’s marketplace. Do you ever go to work and think to yourself “there must be more?” Or feel that your true talents and abilities aren’t being utilized, or even recognized? Are you a freelancer or entrepreneur who isn’t sure how to rise to the top in today’s competitive environment? Wouldn’t it be empowering to be able to work in a field you feel passionately about and be successful and well paid? In Make a Name for Yourself, Robin Fischer Roffer shows you how to develop a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and by learning how to use them in today’s marketplace. In short, you'll uncover a focused direction for your career that celebrates you. In the information age, brand marketing — the process by which a product creates an emotional connection with its audience and sets itself apart from the crowd — is more important than ever. Roffer knows that branding isn’t just for big corporations or products like Nike, Coke, or Yahoo. She is not only a pioneer in this field, she has used brand marketing strategies to catapult her own career. In Make a Name for Yourself she shows you how you can brand your own unique traits and talents for career success and personal fulfillment. In a step-by-step program she covers: * Unearthing your authentic self to develop a brand that reflects your natural talents, abilities, and passions * Defining your long-term career goals and dreams * Adapting and selling your brand to your target market * Identifying and overcoming personal roadblocks * Packaging yourself to reflect your chosen brand image * Launching, maintaining, and building your brand Inspiring case studies, analyses of well known brands, and thought-provoking exercises will help you create all the essential brand elements. And unlike other career advisors who simply push networking or other external tools, Roffer also offers methods for working on your inner self to overcome fears and decipher realities. Make a Name for Yourself is for anyone starting out in the workforce, beginning their own business, changing careers, or trying to make it in the corporate world.
The Trump Women
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Author : Nina Burleigh
language : en
Publisher: Simon and Schuster
Release Date : 2018-10-16
The Trump Women written by Nina Burleigh and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-16 with Political Science categories.
New York Times bestselling author and award-winning journalist, Nina Burleigh, explores Donald Trump’s attitudes toward women by providing in-depth analysis and background on the women who have had the most profound influence on his life—the mother and grandmother who raised him, the wives who lived with him, and the daughter who is poised to inherit it all. Has any president in the history of the United States had a more fraught relationship with women than Donald Trump? He flagrantly cheated on all three of his wives, brushed off multiple accusations of sexual assault, publicly ogled his eldest daughter, bought the silence of a porn star and a Playmate, and proclaimed his now-infamous seduction technique: “grab ’em by the pussy.” Golden Handcuffs is a comprehensive and provocative account of the women who have been closest to Trump—his German-immigrant grandmother, Elizabeth, the uncredited founder of the Trump Organization; his Scottish-immigrant mother, Mary, who acquired a taste for wealth as a maid in the Andrew Carnegie mansion; his wives—Ivana, Marla, and Melania (the first and third of whom are immigrants); and his eldest daughter, Ivanka, groomed to take over the Trump brand from a young age. Also examined are Trump’s two older sisters, one of whom is a prominent federal judge; his often-overlooked younger daughter, Tiffany; his female employees; and those he calls “liars”—the women who have accused him of sexual misconduct. Of these women, Burleigh writes, “where they come from and what they do now and in the future matters because they have or have had the ear of the most powerful man on earth.”
A Woman S Companion
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Author : Barbee Phillips
language : en
Publisher: iUniverse
Release Date : 2000-12
A Woman S Companion written by Barbee Phillips and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-12 with Business & Economics categories.
A step-by-step guide to success in the business place from a woman's point of view. You will clearly understand how to get from where you are now to where you want to be by being in control of your own destiny. Learn how to build a successful business from the ground up. Succeed in a normally male dominated field.
Names Fashioned By Gender
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Author : Thenjiwe Meyiwa
language : en
Publisher: Taylor & Francis
Release Date : 2023-12-01
Names Fashioned By Gender written by Thenjiwe Meyiwa and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-01 with Social Science categories.
Names are very powerful and significant, especially in the African context. Across societies, there is a universal, albeit taken-for-granted fact that all human beings have names. Names Fashioned by Gender is a collection of essays on onomastics—a linguistics field of study focusing on the origin, form, history and use of proper names. The study of naming potentially provides significant evidence about the role of gender in the assimilation and/or enculturation processes as personal names evoke insight into the construction of gender and personhood in African societies. The book takes intellectual course from the idea that how names are viewed and used is heavily context-dependent and gendered. It demonstrates that personal names are narratives derived from different contexts within various cultures and circumstances subsequently imposing different identities on name bearers. Through persuasive essays, this book elucidates that naming is an activity that needs to be conducted cautiously because names tend to determine the destiny and character of an individual. Print editions not for sale in Sub-Saharan Africa.
A True Friend
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Author : Adeline Sergeant
language : en
Publisher: BoD – Books on Demand
Release Date : 2020-08-11
A True Friend written by Adeline Sergeant and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-11 with Fiction categories.
Reproduction of the original: A True Friend by Adeline Sergeant
Beauty And Business
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Author : Philip Scranton
language : en
Publisher: Routledge
Release Date : 2014-03-05
Beauty And Business written by Philip Scranton and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-05 with Business & Economics categories.
Beauty seems simple; we know it when we see it. But of course our ideas about what is attractive are influenced by a broad range of social and economic factors, and in Beauty and Business leading historians set out to provide this important cultural context. How have retailers shaped popular consciousness about beauty? And how, in turn, have cultural assumptions influenced the commodification of beauty? The contributors here look to particular examples in order to address these questions, turning their attention to topics ranging from the social role of the African American hair salon, and the sexual dynamics of bathing suits and shirtcollars, to the deeper meanings of corsets and what the Avon lady tells us about changing American values. As a whole, these essays force us to reckon with the ways that beauty has been made, bought, and sold in modern America.
Born In The Usa
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Author : Marsden Wagner
language : en
Publisher: Univ of California Press
Release Date : 2008-05-21
Born In The Usa written by Marsden Wagner and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-21 with Medical categories.
Born in the USA examines issues including midwifery and the safety of out-of-hospital birth, how the process of becoming a doctor can adversely affect both practitioners and their patients, and why there has been a rise in the use of risky but doctor-friendly interventions, including the use of Cytotec, a drug that has not been approved by the FDA for pregnant women. Most importantly, this investigation, supported by many troubling personal stories, explores how women can reclaim the childbirth experience for the betterment of themselves and their children."--Jacket.