The Brand Management Audit
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The Brand Management Audit
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Author : Don Knight
language : en
Publisher:
Release Date :
The Brand Management Audit written by Don Knight and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Brand name products categories.
The Brand Management Audit
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Author : Don Knight
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 1999
The Brand Management Audit written by Don Knight and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Brand name products categories.
ANALYSE AND EVALUATE YOUR COMPANY'S STRATEGIC FOCUS Creating the right brand and communicating this to consumers is essential as it enables you to distinguish your company's products from those of your competitors. This audit provides a systematic way of understanding what brands are and what added values they offer, both to the consumer and the company. It provides a six-step approach which can be used to evaluate the business performance of any brand, enabling you to: * Understand how brands and brand identities can be used effectively * Identify what needs to be understood about a brand * Choose an audit team and set objectives for the audit * Gather data and analyse and present the results from your brand audit
Strategic Brand Management 3rd Edition
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Author : Alexander Chernev
language : en
Publisher: Cerebellum Press
Release Date : 2020-01-31
Strategic Brand Management 3rd Edition written by Alexander Chernev and has been published by Cerebellum Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-31 with Business & Economics categories.
In Strategic Brand Management, Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring brands. This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value. Topics covered include developing a meaningful value proposition, designing brand attributes, developing an impactful brand communication campaign, managing brand portfolios, cobranding, brand repositioning and realignment, managing brand extensions, measuring brand impact, the legal aspects of protecting the brand, and developing a strategic brand management plan. Clear, succinct, and practical, Strategic Brand Management is the definitive text on building strong brands.
Bmw Brand Audit
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Author : Marion Maguire
language : en
Publisher: GRIN Verlag
Release Date : 2007-07
Bmw Brand Audit written by Marion Maguire and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07 with Business & Economics categories.
Scientific Study from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Hawai'i Pacific University (HPU), course: Brand Management MBA class, language: English, abstract: A survey was conducted to analyse the brand BMW and the companies branding strategy. The survez indicated the following: Since the functional luxury market's traditional male domination is lessening, the target market for BMW consists of both genders. Citizenship or ethnicity is unimportant. As an exporter, BMW goal is to appeal to all people regardless of ethnicity. BMW believes the positive associations (country of origin) for their brand assist them in their export markets. The survey results indicate that the BMW message is reaching their target market. Of the survey respondents, more then two thirds recalled BMW as a luxury car, nearly all recalled BMW as a foreign car, and all respondents recognized the BMW name. BMW produces models targeting the singles market as well as models for families. The survey data indicates the attributes relating to associations with the singles market to be far weaker then those focused on the family market. BMW realizes that their target market's financial status requires them to focus on a more educated customer, one that has completed college, and survey results confirm their success. The price segmentation BMW chooses limits its target market to individuals at higher levels of income. The market segmentation requires income levels corresponding to educated individuals and professionals. Professions of survey participants included managers and other professional's BMW targets. The survey also indicated respondents not targeted by BMW are interested their products. This is a result of BMW's association as a status symbol. Our survey resulted in a score of 4.1 and 4.6 (5 maximum possible) when participants were asked to indicate agreement with the words 'prestigious car' and 'sta
Strategic Brand Management
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Author : Kevin Lane Keller
language : en
Publisher: Pearson Education India
Release Date : 2010-12
Strategic Brand Management written by Kevin Lane Keller and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12 with Business & Economics categories.
Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights. Suitable for both graduates and upper-level undergraduates.
Strategic Brand Management
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Author : Deborah Roedder John
language : en
Publisher:
Release Date : 2018
Strategic Brand Management written by Deborah Roedder John and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Brand name products categories.
Preface -- About the authors -- Introduction to brand management -- Importance of brands and brand management -- The blip model: a framework for brand management -- Understanding brands and brand meanings -- Brands vs. products : types of brand associations -- The cultural meaning of brands -- Building brands -- Establishing brand identity -- Communicating brand identity -- Brand architecture -- Leveraging brands -- Options for brand leveraging -- Guidelines for effective brand leveraging -- Developing ethnic and international marketing -- Identifying and measuring brands -- Brand research overview -- Brand image measures -- Protecting brands -- Sources of brand dilution -- Brand protection strategies -- Preparing brand audits -- Conducting a brand audit -- Key terms
The Marketing Audit The Hidden Link Between Customer Engagement And Sustainable Revenue Growth
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Author : Orlando Skelton
language : en
Publisher: Lulu.com
Release Date : 2015-06-04
The Marketing Audit The Hidden Link Between Customer Engagement And Sustainable Revenue Growth written by Orlando Skelton and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-04 with Business & Economics categories.
"This book contains a 50 question checklist to get you started on performing a marketing audit for your company. If you don't know the answers to these questions, you are losing opportunities and customers!"--title page
Analyzing And Improving Marketing Performance
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Author : American Management Association. Marketing Division
language : en
Publisher:
Release Date : 1959
Analyzing And Improving Marketing Performance written by American Management Association. Marketing Division and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1959 with Business & Economics categories.
The Real Power Of Marketing Audit
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Author :
language : id
Publisher: Elex Media Komputindo
Release Date :
The Real Power Of Marketing Audit written by and has been published by Elex Media Komputindo this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Management Audit
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Author : John Nolan
language : en
Publisher:
Release Date : 1984
Management Audit written by John Nolan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.