The Business Of Plastic Surgery
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The Business Of Plastic Surgery
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Author : Joshua M. Korman
language : en
Publisher: Thieme
Release Date : 2019-08-28
The Business Of Plastic Surgery written by Joshua M. Korman and has been published by Thieme this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-28 with Medical categories.
Cut through the fog and set your compass for success! The Business of Plastic Surgery: Navigating a Successful Career, 2nd Edition is essential reading for every plastic surgeon. Chart your own course through the arc of a rewarding career. In this comprehensive guide, learn practical strategies to excel in private, group, and academic practice. Master business skills from digital marketing to evaluating new technologies. Discover how to fight physician burnout and strike a work–life balance for a truly satisfying future. Topics rarely covered include thoughtful perspectives on underrepresentation by race, ethnicity, sexual orientation, and gender. An all-star list of contributors offers secrets in navigating stormy seas.
The Business Of Plastic Surgery
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Author : Joshua M. Korman
language : en
Publisher: Thieme
Release Date : 2019-08-28
The Business Of Plastic Surgery written by Joshua M. Korman and has been published by Thieme this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-28 with Medical categories.
Cut through the fog and set your compass for success! The Business of Plastic Surgery: Navigating a Successful Career, 2nd Edition is essential reading for every plastic surgeon. Chart your own course through the arc of a rewarding career. In this comprehensive guide, learn practical strategies to excel in private, group, and academic practice. Master business skills from digital marketing to evaluating new technologies. Discover how to fight physician burnout and strike a work–life balance for a truly satisfying future. Topics rarely covered include thoughtful perspectives on underrepresentation by race, ethnicity, sexual orientation, and gender. An all-star list of contributors offers secrets in navigating stormy seas.
Cosmetic Surgery
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Author : Robert T. Grant
language : en
Publisher: McGraw Hill Professional
Release Date : 2010-10-01
Cosmetic Surgery written by Robert T. Grant and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-01 with Medical categories.
Full-color, step-by-step guidance on how to perform the most popular procedures in cosmetic surgery Using more than 250 full-color illustrations and photos, and clear, concise text, Cosmetic Surgery teaches you how to perform the latest and most in-demand surgical and non-surgical procedures in aesthetic plastic surgery. Each chapter includes patient selection and preparation, technique, complications, outcomes assessment, and references, and many illustrations that have been prepared specifically for this book. FEATURES: A consistent, easy-to-navigate approach that facilitates quick learning More than 250 full-color illustrations that clarify each step of every procedure Expert authorship by experienced plastic surgeons COMPREHENSIVE COVERAGE OF: Facial surgeries including facelift, brow lift, blepharoplasty, otoplasty, rhinoplasty, and chin implants Breast surgery, body contouring, and bariatric plastic surgery including breast augmentation, breast reduction, abdominoplasty, brachioplasty, and liposuction Non-surgical options including Botox, injectable fillers, chemical peel, dermabrasion, and laser surgery Other considerations such as new developments in cosmetic surgery, the business of cosmetic surgery, and the public’s view of cosmetic surgery
Beauty And The Business
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Author : Gregory A. Buford
language : en
Publisher: Morgan James Publishing
Release Date : 2010-01-30
Beauty And The Business written by Gregory A. Buford and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-30 with Business & Economics categories.
New technologies and social networks have dramatically changed the way we communicate. But with this sweeping change, some things remain the same. First and foremost, treat your customers right. In BEAUTY and the BUSINESS, authors Gregory Buford, MD and Steven House present a framework for the highly successful profitable business. They incorporate long standing essentials to customer satisfaction and connect them through the technologies and culture of today’s buyers who use the internet and social networking to make their purchasing decisions. Their solid recommendations provide insights on how to guide a potential customer through this process while developing trust along the way. And they do so at a pace that makes sense for the critical decisions being made by this aesthetic client. You may only have a nanosecond to prevent someone from clicking through your website or hanging up the phone and so you must have something that interests them. Finding and keeping customers has become a critical element to survival but authors Buford and House present the good news that the beauty industry is actually positioned for strong growth based on predictable generational spending habits of the baby boomers. They make a strong case for the need to be competitive and aware of technology’s ability to shift markets away if you are not executing on client retention strategies, high quality referrals, and state of the art marketing. BEAUTY and The BUSINESS teaches you to analyze the market, engage it, draw feedback from it, and adapt at a rate of change at least as fast as the market itself is evolving. As a clinician, practitioner, or owner this book should become part of your strategic plan. The business of beauty is by its’ very nature a business of choice. The choice to make changes and evolve your look for a variety of reasons drives customers toward those whom they can trust. BEAUTY and the BUSINESS will show you how to keep business growing in a continuously sustainable profitable manner, how to beat your competition, and how to actually have fun along the way.
Progressive Business Plan For A Plastic Surgery Practice
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Author : Nat Chiaffarano MBA
language : en
Publisher:
Release Date : 2017-06-09
Progressive Business Plan For A Plastic Surgery Practice written by Nat Chiaffarano MBA and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-09 with categories.
This book contains the detailed content and out-of-the-box ideas to launch a successful Plastic Surgery Practice. This book Business Plan provides the updated relevant content needed to become much smarter about starting a profitable Plastic Surgery Practice. The fill-in-the-blank format makes it very easy to write the business plan, but it is the out-of-the box strategic growth ideas that will put you on the road to success. It features in-depth descriptions of a wide range of potential products and services, and a comprehensive marketing plan. It also contains an extensive list of Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Industry Trends and Best Practices to exploit, Helpful Resources, Financial Statement Forms, Actual Business Examples, and Financing Options. If your goal is to obtain the knowledge, education and original ideas that will improve your chances for success in a Plastic Surgery Practice business... then this book was specifically written for you.
Cosmetic Medicine And Aesthetic Surgery
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Author : Renato Saltz
language : en
Publisher: Thieme
Release Date : 2009-05-31
Cosmetic Medicine And Aesthetic Surgery written by Renato Saltz and has been published by Thieme this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-31 with Medical categories.
Cosmetic Medicine and Aesthetic Surgery: Strategies for Success is a must for aesthetic surgeons interested in incorporating cosmetic medicine into their practices. It is also a lifeline for surviving the economic downturn. This is the right book at the right time! It offers surgeons the tools they need to meet the increasing patient demand for nonsurgical, minimally-invasive, anti-aging procedures. The editor, Dr. Renato Saltz, is one of the visionaries in the field who has been in the forefront of plastic surgery advocating cosmetic medicine. He has chosen contributors who are experts from different specialties-plastic surgeons, dermatologists, aestheticians, and practice management consultants; they share their expertise and practical advice to provide readers with a virtual goldmine of information. An Invaluable Resource This landmark work, the first of its kind, is packed with practical information on the financial and business aspects of cosmetic medicine as well as the step-by-step clinical descriptions of noninvasive procedures. It begins with a key chapter by Dr. Saltz, Cosmetic Medicine: The Writing on the Wall, which focuses on current trends of patient demand and how cosmetic medicine can help aesthetic surgeons keep their practices busy and viable when requests for more invasive surgery are lagging. Dr. Saltz and his expert contributors show by example how cosmetic medicine services and products can breathe new life into an aesthetic surgery practice-appealing to a broader demographic consisting of young patients, baby boomers, and older patients. It is the key to practice growth and patient retention, helping aesthetic surgeons retain patients from the first visit for a nonsurgical procedure to a surgical procedure later to treat more aggressive aging changes. Practical and Comprehensive This book has something for everyone. Divided into four parts, it contains 28 comprehensive chapters. Part I includes five chapters, written by surgeons who practice what they preach. They provide pragmatic advice on choosing a practice model for incorporating cosmetic medicine into your existing surgery practice. Options range from office-based facilities in a private practice or academic setting, adjacent facilities, free-standing spas, and multi-specialty centers. Throughout each chapter, the authors focus on the advantages and disadvantages of each practice model along with specific financial and business issues that need to be considered. Part II is devoted to the Business Aspects of Cosmetic Medicine. It includes the nuts and bolts of financial and business advice for preparing a business plan, developing a financial model, staffing, marketing, and legal preparations relevant to providing cosmetic medicine products and service. Parts III and IV contain the clinical chapters, with step-by-step advice on the range of services and product options to offer as part of your cosmetic medicine menu. These chapters include information on skincare and makeup products, botox and fillers, fat grafting, laser therapy, IPL and radiofrequency, hair removal, peels and cosmeceuticals, and vitamins and hormone therapy. The last chapter, Secrets to Success, offers valuable advice for opening and sustaining a successful cosmetic medicine business within your surgical practice. Key points and "take-away messages" are included in each chapter. Numerous preoperative and postoperative photos demonstrate results of combined surgical and nonsurgical procedures.
Unqualified Doctors Performing Cosmetic Surgery
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Author : United States. Congress. House. Committee on Small Business. Subcommittee on Regulation, Business Opportunities, and Energy
language : en
Publisher:
Release Date : 1989
Unqualified Doctors Performing Cosmetic Surgery written by United States. Congress. House. Committee on Small Business. Subcommittee on Regulation, Business Opportunities, and Energy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Deceptive advertising categories.
Cosmetic Surgery
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Author : Deborah A. Sullivan
language : en
Publisher: Rutgers University Press
Release Date : 2001
Cosmetic Surgery written by Deborah A. Sullivan and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Medical categories.
Cosmetic surgery is big business. With demand rising, this commercial medical practice has become a modern body custom. To explain the emergence and growth of this demand, Deborah A. Sullivan looks beyond the cultural imperatives of appearance and examines the market dynamics inherent in the business and politics of cosmetic surgery. In so doing, she also considers the effect of commercialization on the medical profession. After reviewing prevailing beauty ideals, Sullivan looks at the social, psychological, and economic rewards and penalties resulting from the way we look. Following a historical overview of the technological advances that made cosmetic surgery possible, she explores the relationship between improved surgical techniques and the resulting increased demand; she also examines the ensuing conflict within the profession over recognition of commercial cosmetic surgery as a specialty. Among the topics covered are sensitive areas such as physician advertising, unregulated practice, and ambulatory surgery, and the consequences of commercialism on medical judgment. Finally, she reveals how physicians and their professional organizations have shaped the ways in which cosmetic surgery is presented in advertisements and women's magazines that would promote patient demand.
Plastic Surgery Marketing
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Author : Ehsan Zarei
language : en
Publisher: DMA4U
Release Date :
Plastic Surgery Marketing written by Ehsan Zarei and has been published by DMA4U this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Are you looking for a complete guide to plastic surgeon marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your plastic surgeon marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your plastic surgeon marketing to the next level.
Pioneers In Plastic Surgery
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Author : David Tolhurst
language : en
Publisher: Springer
Release Date : 2015-09-01
Pioneers In Plastic Surgery written by David Tolhurst and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-01 with Medical categories.
This book is a collection of short accounts of the lives and works of surgeons who began to use techniques in the nineteenth and twentieth centuries that were to form the basis of reconstructive and cosmetic surgery and give rise to the specialty of plastic surgery. Descriptions of the intricate and novel surgical operations undertaken by these pioneers are included, but the emphasis is above all on stories of widely varying and fascinating characters, from the strange or eccentric, such as Hippolyte Morestin, to the serious or ambitious and a few, such as the Dutchman Johannes Esser and the legendary Sir Howard Gillies, who were accomplished in other fields, including business, sport and art. It is related how the two World Wars played a key role in the development of new techniques and how the endeavors of the pioneers were sometimes rejected by obstructive or abusive colleagues, impacting on careers and reputations. Pioneers in Plastic Surgery will appeal to all with an interest in the history of the discipline and the figures who shaped its birth and growth.