The Business Of Sustainable Forestry Case Study
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The Business Of Sustainable Forestry
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Author : Sustainable Forestry Working Group
language : en
Publisher: MacArthur Foundation
Release Date : 1998
The Business Of Sustainable Forestry written by Sustainable Forestry Working Group and has been published by MacArthur Foundation this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Forest management categories.
This volume provides 16 detailed case studies of major companies representing each step in the commercial chain from forest management to retailing forest products. The studies, from around the world, demonstrate what the shift to sustainability means for businesses involved in forest products - some of the world's most important renewable resources. Introductory chapters characterize the process and the gains for all companies, organizations and business schools engaged with sustainable forestry.
The Business Of Sustainable Forestry
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Author : Michael Jenkins
language : en
Publisher: Macarthur Foundation
Release Date : 1999-06-01
The Business Of Sustainable Forestry written by Michael Jenkins and has been published by Macarthur Foundation this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-06-01 with Business & Economics categories.
A range of powerful forces -- increasing demand for wood, uncertain and decreasing supply, increasing environmental pressures, and growing markets for environmentally certified wood -- are changing the way the forest products industry conducts business. Forward-thinking firms have recognized the significance of these forces and are developing a new business model, one that will not only sustain revenues, but can ensure the long-term health of the forests upon which the industry depends.The Business of Sustainable Forestry integrates and analyzes a series of 21 case studies of industry leaders carried out by the Sustainable Forestry Working Group. The motivations of the pioneering firms studied are as varied as their characteristics, yet each has made significant progress. The authors of this book argue that the operations that have been most succeessful are those that have integrated sustainable forestry principles and practices into their overall corporate strategy. The book: describes the forces that are pushing the industry toward sustainability presents an overview of the new techniques and technologies that are making sustainable forestry more feasible than ever presents in clear, engaging prose company profiles that demonstrate both the promise of and the obstacles to sustainable forest management gives a clear-eyed look at practices such as certification and their capacity to transform the forest products market provides conclusions drawn from the cases by Stuart Hart of the University of North Carolina and Matt Arnold of the Management Institute for Environment and Business offers a succinct set of lessons learned The Business of Sustainable Forestry is the first book to present a composite snapshot of the business of sustainable forestry and the lessons learned by early adopters in form and language accessible to the general business reader. Forest and natural resource managers, forest products industry managers, and students and academics in schools of business and forestry will find the book a unique and valuable guide to an industry in transition.
The Business Of Sustainable Forestry
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Author :
language : en
Publisher:
Release Date : 1998
The Business Of Sustainable Forestry written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Forest products industry categories.
The Business Of Sustainable Forestry Case Study Industry Context
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Author : Tony Lent
language : en
Publisher:
Release Date : 1999-06
The Business Of Sustainable Forestry Case Study Industry Context written by Tony Lent and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-06 with categories.
"The forest products industry ranks as one of the world's most important industries; for the global economy and the environment. It represents close to 3% of the world's gross economic output. The forests upon which it depends are among the most critical ecosystems for the health of the planet and for human well-being. The size of the industry, its links to the rest of the world economy, and the importance of its resource base for environmental services make it the target of intense public scrutiny and government regulation. Understanding sustainable forestry requires understanding the evolving dynamics of the forest products industry an evolution that is increasingly making the cost of wood a smaller fraction of the final value of a forest product.Two frameworks are used here as prisms through which to view the industry. The first section describes how the major business and environmental trends sweeping the industry are transforming Sustainable Forest Management (SFM) into a major industry force. It then outlines the most critical nonenvironmental drivers that make or break all businesses within the industry, and explains how they will influence sustainability issues. The second section describes how all these forces play out within each of the three major industry segments: paper, solid wood, and engineered wood products, and maps out in which parts of the industry sustainable forestry is already a major issue, where it is not, and why.This approach makes sense given the history of SFM. Most sustainable forestry businesses have started from the forest, then tried to move forward to the market. An analysis that assesses the industry and links market conditions back to sustainableforestry supply capabilities reveals where sustainable forestry is well integrated, where it may not have much current opportunity, and where opportunity for closer end-market integration remains untapped.The forces transforming the industry include: tightening supplies, a shift in production regions, globalization, increased raw material efficiency, intensified product consistency, and heightened government regulation. Just as these forces are affected by environmental pressures, they also have environmental impacts of their own.As population growth and burgeoning economies spur the consumption of forest products, wood supplies are tightening worldwide. While no crisis is imminent, the industry is turning to new regions, especially South America and South Asia, as a source for wood. It is also gradually shifting from a supply based largely on natural forests to one that depends on plantations, many located in the southern hemisphere. Just when environmental restrictions are curtailing wood production in many northern countries, heightened demand elsewhere is causing the industry to expand into delicate ecosystems in the Southern Hemisphere. Meanwhile, the industry is becoming increasingly globalized, with raw materials sourced throughout the world to create products for equally diverse markets.Shifts in producing regions and globalization are creating new opportunities for value-added industries in the southern hemisphere. Primary and secondary processing industries will follow wood supplies for financial reasons, as timber producing nations try to capture a larger share of the production from forest products. These changes will draw significant investment to the SouthernHemisphere.Globalization brings improvements in communications, shipping, and distribution that facilitate the transfer of knowledge about state-of-the-art forest management techniques. These same developments make the emergence of an international trade in certified forest products possible. As capital travels to formerly untapped forest reserves, for example those in eastern Russia, the forces unleashed by globalization will exert even greater pressures on forests worldwide in the next twenty years.Evermore efficient raw material use and increasing prroduct standardization are also contributing to the industry's transformation. Over the past several decades, the industry has created many technological silver bullets that enable it to create more product from less wood.The industry-wide drive for standardization and consistency is moving down the value chain from final consumer products through to the forest. Instead of emphasizing efforts to use individual species such as oak and cherry, resources are now allocated to figure out how to make a vanilla feedstock such as rubber wood look and perform like oak or cherry. Eventually, this trend will lead to more investment in processing assets that can guarantee consistency, and a movement toward either tree plantations or homogenization during primary and secondary processing.Environmental forces have flexed their political and market muscles, placing the forest products industry under intensifying public scrutiny and government regulation of its environmental performance. New regulations and market initiatives are curtailing access to government controlled forest resources, and influencing the management of private forests. While a numberof international agreements designed to improve forest practices might eventually affect the industry, few now have the teeth to do so.In the past five years "certification" has emerged as a nongovernmental initiative that may further transform the way the industry manages its forests. Certified forest products are defining the market for wood products grown in an environmentally sound fashion. While the full impact of certification is still unknown, if it focuses the concerns of consumers and purchasers on the quality of the forest from which a product is harvested, and if certification is widely adopted, it could dramatically improve forest management and change markets.How the business and environmental forces affect the paper, panels, and sawnwood segments of the industry will determine, in large measure, the future of sustainable forest products. The paper industry, with its massive capital investments, huge pollution abatement costs, extreme business cycles, and susceptibility to buyer power, has long been beleaguered. The paper industry's recent shift to greater use of recycled paper demonstrates both its vulnerability to outside pressures and its ability to adapt rapidly to a new business environment.Panels and engineered wood products may be a model for the future. Products in this segment, capitalizing on rapid-fire technological advances, are among the fastest growing in the industry. From an environmental perspective, these products' ability to use a variety of woods now makes them more attractive than plywood, the once dominant panel product. On the other hand, certified panel products will be much tougher to bring to market because it is so difficult to ensure that all thewoods used in them come from sustainably managed forests.Sawnwood products draw most of the attention from the certification community. The sawnwood segment is more fragmented, less capital intensive and adds relatively less value to its products than paper or panels. Sawnwood companies in temperate regions that produce hardwood will have opportunities to sell to markets opened up by a new resistance to tropical hardwoods. The forest management practices of softwood producers, however, are under heavy scrutiny, and they will find fewer opportunities to leverage superior forest management. Although tropical countries are under enormous international pressure to improve their forest management practices, most of the internal and Pacific Rim markets they serve, so far, remain relatively uninterested in the environmental qualities of forest products. Niche opportunities, though, are available in Europe to tropical producers that can produce certified forest products.In the future, the successful forest products company will understand and embrace the forces that are transforming the industry. Environmental trends are at the leading edge of these changes, and will be instrumental in determining the industry's winners and losers. Companies that understand the role of the environment will profit by doing so: Those that underestimate the force of environmental issues will do so at their peril."
The Business Of Sustainable Forestry Case Study
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Author : Diana Propper De Callejon
language : en
Publisher:
Release Date : 1999-06
The Business Of Sustainable Forestry Case Study written by Diana Propper De Callejon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-06 with Business & Economics categories.
Destruction of the world's tropical forests remains a dramatic problem. In the midst of this destruction, sustainable forest management (SFM) has grown from a theoretical concept to a set of practical, procedural guidelines for harvesting natural forests in a way that minimizes damage to forest and ecosystem, while maximizing sustainable economic value. Still, the commercial viability of SFM has not been clearly demonstrated. Precious Woods, LTD., a Swiss-founded corporation active in Costa RIca and Brazil, is one of the few companies in the world attempting to conduct SFM. This case study examines Precious Woods' efforts to establish a sustainable tropical forestry business in Brazil, and identifies both the company's challenges and potential. This report is a project of The Sustainable Forestry Working Group Individuals from the following institutions participated in the preparation of this publication: Environmental Advantage, Inc. Forest Stewardship Council The John D. and Catherine T. MacArthur Foundation Management Institute for Environment and Business Mater Engineering, Ltd. Oregon State University, Colleges of Business and Forestry Pennsylvania State University, School of Forest Resources University of California at Berkeley, College of Natural Resources University of Michigan, Corporate Environmental Management Program Weyerhaeuser Company The World Bank, Environment Department World Resources Institute
The Business Of Sustainable Forestry Case Study Marketing Products
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Author : Tony Lent
language : en
Publisher:
Release Date : 1999-06
The Business Of Sustainable Forestry Case Study Marketing Products written by Tony Lent and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-06 with Green marketing categories.
Most forest products analysts exploring the market for sustainable forest products have been searching for the green consumer. They have assumed that the well-documented consumer concerns about the impact of the industry on the forest would make consumer demand the dominant force propelling the industry toward sustainability.While consumers' concerns about the industry's environmental impact remain important, many other, more powerful, forces are at work that will lead to an overall market shift towards sustainable forest management (SFM). These factors are converging to shift environmental attention on the industry from process controls and recycling to the management of forest resources. Today, a greater emphasis on the entire life cycle of forest products is pushing environmental concerns through the value chain from retail stores and pulp mills back down to the forest floor.This paper assesses the major drivers and pressures on the forest products industry that are combining to bring about more SFM; thereby, significantly increasing the volume of sustainably produced forest products entering the markets.The paper first looks at push drivers - those drivers putting pressure on the industry, pushing it towards greater sustainability. Second, external pull drivers are examined. These are incentives that encourage the forest products industry to change its practices and operate more sustainably. The third section describes how these push and pull drivers are converging to gradually create a market for sustainably produced forest products. Finally, geographic and industry structure factors are examined to identify how and where the transition to sustainable forestry is most likelyto emerge.
The Business Of Sustainable Forestry Case Study Emerging Technologies
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Author : Catherine M. Mater
language : en
Publisher:
Release Date : 1999-06
The Business Of Sustainable Forestry Case Study Emerging Technologies written by Catherine M. Mater and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-06 with categories.
As experience grows with sustainable forest management (SFM) practices throughout the world, one single factor continues to emerge as noncontrovertible: SFM practices do appear to cost more to implement in the forest. It is this factor that continues to drive the debate over whether SFM practices are economically-feasible for the forest products industry. If SFM proponents fail to recognize the importance of helping industry to increase the higher value of wood produced with equal or less resource use, then incentive-based efforts to infuse SFM practices and certified wood product development into accepted industry standards will not succeed. Finding ways to foster the adoption of emerging technologies that enable the forest industry to accomplish better bottom-line results could prove to be of significant benefit to fast-tracking the implementation of SFM practices worldwide. Identifying these emerging technologies, however, and providing a pathway for easier entry into the market is no simple task.This Emerging Technologies note highlights some of the most promising technologies, techniques, and strategies that may foster the implementation of SFM practices by offering improved environmental and bottom-line results to the forest products industry.
The Business Of Sustainable Forestry Case Study Pursuit Of Innovation
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Author : Jeff Romm
language : en
Publisher: MacArthur Foundation
Release Date : 1999-06
The Business Of Sustainable Forestry Case Study Pursuit Of Innovation written by Jeff Romm and has been published by MacArthur Foundation this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-06 with Forestry innovations categories.
This case study supports the concept that sustainable forestry is a process of adaptive leaarning that depends upon spontaneous innovation, investment, and institutional reform.
The Business Of Sustainable Forestry Case Study J Sainsbury Plc And The Home Depot
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Author : Eric Hansen
language : en
Publisher:
Release Date : 1999-06
The Business Of Sustainable Forestry Case Study J Sainsbury Plc And The Home Depot written by Eric Hansen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-06 with Business & Economics categories.
Sustainable forest practices have become a pivotal issue within the forest products industry for a variety of reasons ranging from a broad sense of environmental awareness and responsibility to a more self-interested concern for maintaining the economic productivity of forests. Whether the forest products industry widely adopts sustainable practices, however, depends on their long-term economic viability. The development of broad demand and markets for sustainably produced wood products will be a key component of that economic viability.The efforts of retailers J Sainsbury plc (JS) in the United Kingdom and The Home Depot (HD) in the United States to stock their shelves with products drawn from well-managed forests place them at the forefront of this global issue. These large, respected retailers are uniquely positioned to merchandise sustainable forest products to the mass market and by so doing, lend credibility to these products and demonstrate the importance of the issue to the industry and the public. The buying power of these two companies is of such a magnitude that their purchasing practices can exert a strong influence on the forest products' industry worldwide.The initial programs of these two retailers and that of the 1995-Plus Group, a group of major wood products buyers in the United Kingdom, indicate that retailers and large wood products buyers will be instrumental in cultivating consumer awareness of certified products, as well as pulling suppliers toward certification and sustainable forest practices. A comparison of the activities of the two companies, which operate in different competitive, cultural, and political environments, identifies a variety of salient issuesthat will influence whether or not their initial efforts to market certified products are successful. The ability of these retailers to obtain and merchandise sustainable forest products is a barometer for the future direction of sustainable forestry.The material presented is drawn from a number of different sources and research methods. In-depth interviews with senior executives, wood products buyers, marketers, environmental managers, store managers, and retail employees from both companies were the primary sources of data. These interviews were balanced by discussions with the 1995-Plus Group, competing firms, and suppliers, visits to stores of both companies in different regions while posing as consumers, and supplemented with a review of published materials.
The Business Of Sustainable Forestry Case Study Nonindustrial Private Forest Landowners
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Author : Michael P. Washburn
language : en
Publisher:
Release Date : 1999-06
The Business Of Sustainable Forestry Case Study Nonindustrial Private Forest Landowners written by Michael P. Washburn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-06 with Agriculture categories.
When business leaders, government officials, and other stakeholders come to the table in an environmental, health, or safety dispute, acrimony often results, leading to expensive and time-consuming litigation. Not only does this waste precious resources, but rarely does the process produce the best outcome for any of the parties involved.For the past five years, the authors of this volume have conducted semi-annual seminars at the Massachussetts Institute of Technology and at Harvard to provide business leaders and regulators with the knowledge and skills they need to more effectively handle environmental, health, and safety negotiations. Their strategy, known as the mutual gains approach, is a proven method of producing fairer, more efficient, more stable, and wiser results. Negotiating Environmental, Health, and Safety Agreements provides the first comprehensive introduction to this widely practiced and highly effective approach to environmental regulation.The book begins with an overview of the mutual gains approach, introducing important concepts and ideas from negotiation theory as well as the theory and practice of mediation. The authors then offer five model negotiations from their MIT-Harvard Public Disputes seminar, followed by a series of real-world negotiated environmental agreements that illustrate the kinds of outcomes possible when the mutual gains approach is employed. A collection of writings by leading experts provide valuable insights into the process, and appendixes offer both instructions for conducting model negotiation sessions and analysis of actual game results from earlier seminars.This is the only prescriptive text available for the many regulatees andregulators involved in environmental regulatory negotiations each year. Anyone involved with environmental negotiation-including corporate and public sector managers, students of environmental policy, environmental management, and business management-will find the book an essential resource.