The Buying Revolution
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The Buying Revolution
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Author :
language : en
Publisher: The ASG Group
Release Date :
The Buying Revolution written by and has been published by The ASG Group this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
The Selling Revolution
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Author :
language : en
Publisher: The ASG Group
Release Date :
The Selling Revolution written by and has been published by The ASG Group this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Embracing The Buying Revolution
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Author : KENNETH. TAVELLA FLOOD (JONATHAN.)
language : en
Publisher: Austin Macauley
Release Date : 2024-04-26
Embracing The Buying Revolution written by KENNETH. TAVELLA FLOOD (JONATHAN.) and has been published by Austin Macauley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-26 with Business & Economics categories.
The Buying Revolution has changed forever the landscape of complex, high-value sales. Traditional approaches are no longer appropriate in this new commercial environment. Fresh perspectives and innovative strategies are essential for success. This book serves as the ultimate roadmap, guiding readers through the uncharted territory of the new Buying Arena. By embracing change and adopting forward-thinking methodologies, leaders and sales professionals can confidently navigate these transformative times, to position themselves for success in the new Enterprise Sales era.
Embracing The Buying Revolution
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Author : Kenneth Flood
language : en
Publisher: Austin Macauley Publishers
Release Date : 2024-04-26
Embracing The Buying Revolution written by Kenneth Flood and has been published by Austin Macauley Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-26 with Business & Economics categories.
The Buying Revolution has changed forever the landscape of complex, high-value sales. Traditional approaches are no longer appropriate in this new commercial environment. Fresh perspectives and innovative strategies are essential for success. This book serves as the ultimate roadmap, guiding readers through the uncharted territory of the new Buying Arena. By embracing change and adopting forward-thinking methodologies, leaders and sales professionals can confidently navigate these transformative times, to position themselves for success in the new Enterprise Sales era.
The B2b Revolution
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Author :
language : en
Publisher: The ASG Group
Release Date :
The B2b Revolution written by and has been published by The ASG Group this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
The Selling Revolution
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Author :
language : en
Publisher: The ASG Group
Release Date :
The Selling Revolution written by and has been published by The ASG Group this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Paying With Plastic Second Edition
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Author : David S. Evans
language : en
Publisher: MIT Press
Release Date : 2004-12-17
Paying With Plastic Second Edition written by David S. Evans and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12-17 with Business & Economics categories.
The definitive account of the trillion-dollar payment card industry. The payment card business has evolved from its inception in the 1950s as a way to handle payment for expense-account lunches (the Diners Club card) into today's complex, sprawling industry that drives trillions of dollars in transaction volume each year. Paying with Plastic is the definitive source on an industry that has revolutionized the way we borrow and spend. More than a history book, Paying with Plastic delivers an entertaining discussion of the impact of an industry that epitomizes the notion of two-sided markets: those in which two or more customer groups receive value only if all sides are actively engaged. New to this second edition, the two-sided market discussion provides useful insight into the implications of these market dynamics for cardholder rewards, merchant interchange fees, and card acceptance. The authors, both of whom have researched the industry for more than 25 years, also examine the implications of the recent antitrust cases on the industry as well as other business and technological changes—including the massive consolidation brought about by bank mergers, the rise of the debit card, and the emergence of e-commerce—that could alter the payment card industry dramatically in the years to come.
The Context Marketing Revolution
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Author : Mathew Sweezey
language : en
Publisher: Harvard Business Press
Release Date : 2020-03-24
The Context Marketing Revolution written by Mathew Sweezey and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-24 with Business & Economics categories.
In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.
Selling In The Clouds
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Author : Ray Collis
language : en
Publisher: The ASG Group
Release Date : 2014-08-22
Selling In The Clouds written by Ray Collis and has been published by The ASG Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-22 with Business & Economics categories.
Virtual Influencer
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Author : Maike Sophie Bongartz
language : en
Publisher:
Release Date : 2022
Virtual Influencer written by Maike Sophie Bongartz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.